Hi Everyone, Thank you for your comments and feedback on the launch of My Starbucks Rewards - the new improved rewards program for our valued Starbucks Card members. We are very excited about this new program, because it incorporates many of the ideas we've heard from you and from our store Partners and provides even more value and ways to save. From the day we launched MSI one of the top ideas has been "let me earn FREE beverages" - well, that is now easier than ever and is one of the most anticipated additions to this new program. Here are some other improvements we've made based on your ideas: "Lose the $25 annual fee". That is what it cost for annual Gold membership … more »

Hi everyone. My name is Tara, and I’m the product manager on the espresso team leading the Starbucks holiday beverage promotion this year. I’m personally thrilled to announce the return of red cups, holiday sleeves, and our three holiday classic beverages to participating stores in the U.S. on November 3. Better yet, I’m excited to inform you that on November 17, we will launch a new holiday espresso drink that you’re going to love. It’s sweet, creamy, and delicious in all forms (hot, iced, or blended in the form of a Frappuccino® blended beverage). I can’t tell you much more than that right now, but I can assure you that this beverage is going to surprise … more »

On September 29, we not only launched Starbucks VIA™ in the U.S. and Canada, we also launched an interactive online experience at StarbucksVIA.com . If you haven’t checked out StarbucksVIA.com – visit the site today! It’s a great way to see how other people are using Starbucks VIA™ at home, at work, on the go, in far out places, and even in recipes. On top of getting ideas from other customers, you can upload your own Starbucks VIA™ experience through pictures, videos, or stories, and enter one of the contests on the site. One winner, Sheryl, won five iPod Touches for this entry. Between now and November 10, show us on StarbucksVIA.com how you use Starbucks … more »

I am excited to share the next evolution of our loyalty program. While both Starbucks Card Rewards and Starbucks Gold exceeded our expectations, we are always looking for ways to improve our programs and we received a lot of great feedback on what we could do differently. Launching on December 26, 2009, My Starbucks Rewards will combine many elements of both programs – with no membership fee ! – into one simplified program. On more than one occasion, I have been in line at my local Starbucks and saw one of our wonderful Gold members pull out a Gold card AND a registered Starbucks Card and ask which card would provide the better discount. I don’t blame them at all! Both programs … more »

We are happy to announce our new Designer Mini Starbucks Card. This limited edition Starbucks Card is a collaboration with fashion designer, Christian Siriano, winner of Project Runway Season 4. The Card’s design is inspired by mod style, contemporary drama and Christian’s love of theatrical fantasy. Available in stores this holiday season, the Christian Siriano Mini Starbucks Card is sure to be a great holiday gift! Also, remember to register the Card to unlock the benefits of Starbucks Rewards* including balance protection, free select syrups and soy milk, free refills on brewed coffee, up to two consecutive hours of free AT&T Wi-Fi and a free beverage on your birthday! The … more »

Hello again, this is Jeff Carroll from the Starbucks Card team. I’m writing today to let you know about a pretty cool offer for users of our Starbucks Card Mobile app. The first time you use your Visa® card to reload your Starbucks Card with $25.00 or more using the Starbucks Card Mobile app, you’ll receive a $5.00 bonus, for a limited time. If you have not downloaded the Starbucks Card Mobile app from the iTunes app store, you can do so by clicking here . If you already have the Starbucks Card Mobile app on your iPhone or iPod Touch, all you need to do is reload your Card (using a Visa® card as payment). For Frequently Asked Questions (FAQs) about the Starbucks Card Mobile … more »

Hi everyone, My name is Karen, and I am a product manager on the Espresso team. There has been a lot of enthusiasm around Pumpkin Spice beverages in our stores as well as right here on My Starbucks Idea so I wanted to write a quick note to celebrate the success of Pumpkin Spice with you. This is the sixth year we’ve brought back Pumpkin Spice and your enthusiasm for this returning favorite has been incredible! Many of you have posted ideas about wanting a skinny version of the Pumpkin Spice latte and this idea is currently "Under Review". Thank you for making Pumpkin Spice lattes and Frappuccino® blended beverages such a special part of your fall days. For me, this fall has … more »