Over the weekend, we launched our newest television ad campaign. It aired during Saturday Night Live announcing Starbucks VIA™ Ready Brew. In case you didn’t get a chance to see the ads. Here they are… Which one is your favorite? If you are having trouble viewing the videos, please click here . P.S. For those of you flying United on September 29, you can try Starbucks VIA™ Ready Brew in flight. Never be without great coffee™.

We are very pleased to announce the Starbucks Card Mobile app for your iPhone. You told us that convenience is important to you - what better way to manage your Starbucks Card than with your iPhone or iPod touch? We took your suggestions and built an application that we think will meet your needs! Need to know your balance? Done ! Need to add all of your favorites Cards? Done ! Need to sign-in and manage your Card account? Done ! Need to reload your Starbucks Card? Done ! And now for the really cool part - you can even pay for your Starbucks purchases with your iPhone or iPod Touch in 16 test store locations in Seattle, WA and Silicon Valley, CA. (For details of these stores and maps, please … more »

In anticipation for the national product launch of Starbucks VIA™ Ready Brew on Tuesday, we are excited to hear from you, the My Starbucks Idea community. At MSI you have good ideas and insight to share with us and now, we want to ask you what your ideas are for how to use Starbucks VIA™. Tell us your ideas in the comment stream. You can write your idea in the comment box or you can post a link to a video or picture and show us your idea! Don’t have any Starbucks VIA™? No worries! We will send the first 20 people to post a comment below that says “I need Starbucks VIA™” 20 sticks so that you can show us how you would use it for the occasions below (see … more »

Starbucks - Now On Your iPhone® (or iPod® touch) Stop me if you’ve heard this one: A guy gets an iPhone and finds a Starbucks on some 99-cent store locator app. Goes to the store. It’s closed. Guy is not happy. My name is K.C., and it’s my job to stop that from happening. I’m on the team that is focusing on mobile technology – centered on people like you, with ideas like yours. Today we launched two iPhone / iPod touch applications, myStarbucks and Starbucks Card Mobile. These are great (and free!) and will let you have a fun and useful Starbucks Experience wherever you are. You can design your own beverage, view your balance and load your Starbucks Card … more »

There's a “Fab Four” music feature in Starbucks stores right now, highlighting four albums from one band – you guessed it, The Beatles. EMI & Apple Corps Ltd just released the amazing Beatles re-mastered albums and we just can’t stop listening. The line-up in our stores includes: Sgt. Pepper’s Lonely Hearts Club Band, Help!, Rubber Soul , and Abbey Road . Each CD/DVD package contains fantastic photographs and great mini-documentaries. For the first time at Starbucks, we've also got our favorite Beatles songs cued for in-store music programming – they were previously unlicensed for overhead play. To celebrate this great music and recognize our special … more »

Hi everyone, My name is Adam and I work on a team called Digital Ventures. One of the areas that my team oversees is StarbucksStore.com. For those of you who might be unfamiliar with the site, StarbucksStore.com is an e-commerce website where you can order whole bean and ground coffee (including Starbucks VIA(Tm) Ready Brew), tea, brewing equipment, music, gift options and even Starbucks branded gear. You can also sign-up for a convenient subscription program to have your favorite Starbucks coffee (yes, including Starbucks VIA(Tm)) or tea mailed directly to your home or office on a regular basis. Check it out if you haven’t already! The reason I am writing on MyStarbucksIdea today is because … more »

Summer is winding down and so is the Treat Receipt. You have a couple more weeks to enjoy the summer "happy hour" at Starbucks. Make a purchase in the morning and bring your receipt back after 2pm to receive any Grande handcrafted cold beverage for $2. Recently I asked the question on the My Starbucks Idea home page, "What cold beverage do you choose with your treat receipt?" Here's what you told us... 41% Frappuccino 20% Iced Coffee 12% Iced Espresso 11% Iced Tea 16% Vivanno Smoothie Take our new poll and tell us what's your favorite cupcake flavor.