Hi everyone. My name is Brad Stevens, and I lead the group at Starbucks thinking about cool ways to reward our customers—and making those rewards a reality.
So, wow! It’s clear that a frequency discount is something that would make a lot of people happy. We’ll explore how this might work as part of the Starbucks Card Rewards program that was announced last week. To date, we’ve been focused on starting with rewards that deliver value to our customers immediately AND daily. We think that providing you with on-the-spot value when you use a registered Starbucks Card is a great way to say “thanks”.
So, starting in mid-April, when you pay with your registered Starbucks Card here’s what you’ll get at participating stores:
- Complimentary customization (add selected syrups or modify your milk – soy or breve), on us. For instance, a Tall Vanilla Soy Latte will be the same price as a regular Tall Caffè Latte. A 70-cent savings in most places.
- Free refills on brewed coffee.
- Tall beverage of your choice with the purchase of 1 lb. whole bean coffee.
And in the near future, we’ll be adding complimentary Wi-Fi access—another hot topic on this site.
It’s great to see all of your ideas and discussion around the Starbucks Card and the different ways we can provide you with meaningful rewards. Please keep your ideas and comments coming! We’re listening, and we’re excited to see how we can evolve our program over time to deliver the best experience for our customers.