This is Kevin Shawver and I work on the Wi-Fi program at Starbucks. First of all, I am excited to see all the energy around free Wi-Fi—we know it is important to our customers. I was secretly hoping that free Wi-Fi would be #1 amongst the popular ideas, but I’ll take #2.
Back in February we announced that we're switching to AT&T as our Wi-Fi provider in our U.S. company-operated stores. As Brad Stevens mentioned in his post on March 24, we're thrilled to be rolling out two hours of complimentary Wi-Fi service for customers who have a registered Starbucks Card. It'll be simple to sign up. All you have to do is:
- Register a Starbucks Card
- Sign up for an AT&T Wi-Fi account (and limited ATT marketing)
- Come to Starbucks and login
To keep your newly created Wi-Fi account “active” you'll need to make a purchase with your registered Starbucks Card or add additional funds to it within the prior 30 days of logging on. We feel that the complimentary two hours is a meaningful amount of time and a fantastic way to reward Starbucks Card holders.
We have customers with a variety of needs—some want to come in and read, some want to chat with a friend and others want to use Wi-Fi. Starbucks means different things to different people and the two-hour limit helps balance the many needs of our customers so that everyone can enjoy spending time at Starbucks. This service will be available to all customers nationwide later this spring.
I love all the dialogue around Wi-Fi and look forward to hearing more. Look for me in the comment strings…my screen name is sbx_shvr.