Hello all. I’m Ken Lombard, president of Starbucks Entertainment. I have been browsing through the music section of My Starbucks Idea and there is a recurring theme I wanted to post a quick blog to discuss. Many of you have expressed an interest in discovering new music when you are at Starbucks. I have seen this phrased many different ways, including asking for a focus on local music , breaking new artists , or including more indie music in our music selections. Our content team, (the folks who hand select the CDs we sell in our stores, create all the terrific compilations we offer and choose all of the music played overhead) is committed to helping our customers discover great new music … more »

Birthday Brew – How about a free drink on your birthday? Thanks for the discussion around a complimentary birthday beverage . It would be a fun way to help our customers celebrate their special day. We’ve added “birthday brew” to our list, and are considering it along with several other ideas that you’ve suggested to reward and recognize our regular customers.

Greetings, it’s Brad Stevens again. I keep reading the site and I’m impressed by the passion and enthusiasm many of you have for the different ways you can be rewarded and recognized by Starbucks. We’ve got quite a few great ideas here and we plan to test several of them this summer. I posted a blog a few weeks ago describing the new Starbucks Card Rewards that would be rolling out soon. Well the day has finally come! All you have to do is register your Starbucks Card and you get to take advantage of offers like select complimentary syrup for espresso beverages, and free brewed coffee refills. Also, if you buy a pound of whole bean coffee in our stores with your Starbucks Card … more »

Many of you have commented on the “drink of the month and giving to charity” idea. We’re so excited about your enthusiasm and are putting this idea “Under Review”. I’ll keep you updated on the status of this one. In the past we have offered regional beverage promotions with a give-back component. Two examples that were particularly well received included the Starlight Starbright Children’s foundation and Jumpstart Leprechaun Latte program. In each case, we made a donation based on the number of drinks sold in a particular time. This year, we’re doing an Earth Day (April 22 ) promotion at all Starbucks stores in the US and Canada. If you use your … more »

BE SPLASH-FREE Thanks for your many ideas and comment about providing something for our lids to minimize coffee splashes. As a result of your feedback about spills out of the sip hole, we have been testing splash sticks in limited markets to gauge customer interest (sounds like some of you have seen them). Based on an overwhelmingly positive customer and partner response, we are rolling out splash sticks nationwide this week. Also, to help minimize waste, you can save your splash stick to be cleaned and reused. We hope this helps keep your car and clothes a little cleaner on your rush to work; enjoy and let us know what you think. Note from October 2008: we've had a few questions about the … more »

Hi, I’m Katie and I work on our brewed coffee team. I’m excited to report that our newest coffee, Pike Place Roast, is officially available. So what does this have to do with My Starbucks Idea? Even before the site launched, we were getting lots of input on our brewed coffee—from surveys, conversations with friends and family, customers in our stores, and, yes, strangers at cocktail parties. On the site, there have been lots of ideas posted surrounding this—talk about “burnt” or “bitter” coffee , freshness and brewed coffee consistency in general. Pike Place Roast is something we were working on that happily addresses both the ideas on the site … more »

It’s the end of week three for the site and we’ve gotten tons of ideas—more than we ever imagined we’d get in just 20 days! Believe it or not, we go through the site with a fine-toothed comb (and we’re talking thousands upon thousands of ideas here). Sometimes, when we’re combing through the deeper regions, we find an idea that looks pretty interesting even if it isn’t getting much attention. We call these our “Sleepers” and wanted to share a few of them with you to see if you thought they were interesting too. Posted by "Judy" to Atmosphere and Locations: I could use a shelf! Posted by audreym6 to Social Responsibility: Better incentives … more »