Hi, I’m Katie and I work on our brewed coffee team. I’m excited to report that our newest coffee, Pike Place Roast, is officially available. So what does this have to do with My Starbucks Idea?
Even before the site launched, we were getting lots of input on our brewed coffee—from surveys, conversations with friends and family, customers in our stores, and, yes, strangers at cocktail parties. On the site, there have been lots of ideas posted surrounding this—talk about “burnt” or “bitter” coffee, freshness and brewed coffee consistency in general. Pike Place Roast is something we were working on that happily addresses both the ideas on the site and the feedback we’d been getting from customers through other venues.
Our challenge was to come up with a single coffee that most people would like—something that you would want to drink every day. We wanted it to have Starbucks’ signature bold taste—because this is what we’re all about and why most of our customers come to us in the first place—but we also wanted it to have a smoother finish. And, of course, we wanted it to be very fresh.
We think Pike Place Roast delivers on these things. It’s Starbucks’ signature taste, but with a smoother finish. It’s a coffee with broad appeal, something that everyone who has tasted seems to like (or at least that’s what they are telling me...). And to ensure that your cup is always fresh, Pike Place Roast will be brewed every 30 minutes, ground fresh throughout the day, and rushed from our roasting plants to stores around the country. Pike Place Roast is also purchased from C.A.F.E. Practices verified suppliers. C.A.F.E. Practices verified coffee is responsibly grown and ethically traded.
So many people have come together to make sure this is the highest-quality cup of coffee—from the farmers to the roasting plants to the store partners who will be brewing each batch to perfection. We hope you’re as excited about this as we are.
Find out more www.starbucks.com/pikeplaceroast