Hello all. I’m Ken Lombard, president of Starbucks Entertainment.
I have been browsing through the music section of My Starbucks Idea and there is a recurring theme I wanted to post a quick blog to discuss.
Many of you have expressed an interest in discovering new music when you are at Starbucks. I have seen this phrased many different ways, including asking for a focus on local music, breaking new artists, or including more indie music in our music selections.
Our content team, (the folks who hand select the CDs we sell in our stores, create all the terrific compilations we offer and choose all of the music played overhead) is committed to helping our customers discover great new music. Whether it’s a new album from a well-known artist or a song from a brand new artist that we think will become your favorite, we discuss discovery every time we sit down to program music.
This week, we are doing something very exciting to further our commitment to fostering music discovery. We call it Pick of the Week and it’s an extension of the Song of the Day promotion we did with iTunes last fall.
Starting April 15 and every Tuesday going forward, more than 6,000 Starbucks locations in the U.S. will offer a new Pick of the Week card redeemable on the iTunes Store for a complimentary song, story or video hand picked by Starbucks Entertainment. Supplies of these new cards will be limited, so drop in early on Tuesdays to check out the latest offering.
Pick of the Week is not a new idea that grew out of this web site, but was something we had been planning for some time. However, I did want to share this cool news with all of you, to see what you thought of it and encourage you to get a Pick of the Week card the next time you are at Starbucks.
Enjoy.