Hi, my name is Cindy, and I work in the Global Responsibility department at Starbucks. The fair trade question is a good one, and one I field quite often on MSI. The situation is complex, and I wanted to take a stab at answering the question here so I could give you more detail. First, some background… The Fair Trade system currently allows only smallholder farmers who belong to democratically run coffee cooperatives listed on the Fair Trade registry to participate—a system that currently produces about 4% of the world’s coffee. Today, Starbucks is the largest purchaser of Fair Trade Certified™ coffee in North America, purchasing 20 million pounds last year, which represents …
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