Hello MSI community. To our bold coffee lovers everywhere, thank you for sharing your passion with us. We heard you… and we’re making some changes!
First, a little background, in April, we launched our new daily brewed coffee, Pike Place Roast™. This coffee has an approachable flavor profile. Overall it has had impressive success. People tell us that they're coming in more often because of Pike Place Roast™. But with the launch of Pike Place Roast™, we stopped brewing a second coffee in the afternoon to reduce waste when brewed coffee is less popular. And while flavorful and smooth, customers have told us that they miss the roasty flavors of some of our other bold coffees.
However, because of your many requests for a bolder coffee choice throughout the day at Starbucks, we are bringing it back in the afternoon to many of those stores that sell lots of freshly brewed coffee all day long. And if you’re in a store that isn’t brewing a bold coffee offering, please just ask! There are lots of bold options (Gold Coast Blend is my personal favorite), that can be brewed freshly for you in a coffee press or the drip brewer—any time.
Thanks for all the great input and collaboration around this idea!
Tell us what you think of this information and decision here: Bring Back Bold