Hi everyone. This is Brad Stevens again. My team and I are responsible for Starbucks relationship with our customers. One of my favorite projects is the Starbucks Card Rewards program that is officially 90 days old this week! Let me tell you the past three months have been quite a ride. Since the program launched 90 days ago: More than 1.1 million people have saved by using their Starbucks Card and signing up for Rewards. We’ve given away nearly 500,000 free refills of brewed coffee. More than 3.2 million pumps of Vanilla have been added to drinks for free since April. Through this site, our store partners (employees), and our customers, we get to hear what’s most important to you … more »

Hi all, my name is Kathleen and I work on the Starbucks Card team. First, I want to thank you for the many great ideas and dialogue around our Card program, specifically the ideas about how we can give our customers a reason to keep reusing the Starbucks Card. For those of you that are not familiar with the Starbucks Card, let me take a minute to go over the program. The Starbucks Card is designed to be used in our stores and reloaded over and over again. Many customers register and reload their Cards in our stores or at www.starbucks.com . Some even set up auto-reload, which gives them the flexibility of choosing to add money to their Card on certain dates or at a specified balance level. A … more »

Hi, my name is Katie. I am a registered dietitian and senior nutritionist for Starbucks. I have the pleasure of working with a group of passionate partners who are dedicated to bringing nutritious food & beverage options to your Starbucks store. As a Starbucks Idea Partner, I’ve enjoyed reading your posts and getting a better understanding of what our customers want. I’m thrilled to see the overwhelming requests for nutritious options – more whole grains, more fiber & protein, smaller portions, etc. as well as other options like gluten-free and vegan-friendly. Let me tell you: WE HEAR YOU! We’re constantly evaluating our food & beverage options to best meet … more »