These posts are from
“ July 2008 ”
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Nutritious Food Choices Including Vegan Options
Hi, my name is Katie. I am a registered dietitian and senior nutritionist for Starbucks. I have the pleasure of working with a group of passionate partners who are dedicated to bringing nutritious food & beverage options to your Starbucks store. As a Starbucks Idea Partner, I’ve enjoyed reading your posts and getting a better understanding of what our customers want. I’m thrilled to see the overwhelming requests for nutritious options – more whole grains, more fiber & protein, smaller portions, etc. as well as other options like gluten-free and vegan-friendly. Let me tell you: WE HEAR YOU! We’re constantly evaluating our food & beverage options to best meet … more »
Starbucks New VIVANNO™ Cold Cups Reducing Our Environmental Footprint – One Cup at a Time
Take a closer look at Starbucks newest VIVANNO™ cold cups and you’ll notice something a little different. Traditionally, our cold cups have been made from the industry-standard Polyethylene terephthalate (PET or PETE) plastic. You can identify it by the #1 symbol on the bottom of the cup. Although it’s the same PET that is used for most beverage bottles, the manufacturing process for cups makes them incompatible with bottles in most recycling systems. Unfortunately, this means most recyclers won’t accept any PET cups for recycling. We’re concerned about the climate impact of our cups and other packaging. One cup doesn’t make much of a difference, but we sell … more »
Tweet tweet—MSI Twitter Feed Now Available
Hi everyone, my name is Brad and I work on the digital strategy team. Among other things, I’m also the project manager for the implementation of new features on MyStarbucksIdea. Our team is currently laying the groundwork for ways to improve this site and we have a number of cool things coming soon. Some of these new features you’ll find on the site, while other announcements will focus on integrating online tools to improve your MSI experience. Today, I have the pleasure to share with you a tool to enhance your MSI experience— the MSI Twitter feed. With all these new social communities (one of which you are on right now, 50k ideas submitted, w00t!) you may ask why we chose … more »
Penny for PKD
Thank you for taking the time to comment and vote on My Starbucks Idea for Starbucks to consider “Penny for PKD.” We’ve taken some time to review the comments you’ve made and have had many conversations around this idea. Early on in the commenting and voting, our Idea Partners chimed in and shared Starbucks community investments focus areas which include young social entrepreneurs, social investments in coffee, tea and cocoa communities; and helping children get clean water through the Ethos Water Fund. As you can probably imagine Starbucks receives thousands of requests for so many worthy causes and we wish we could support all of them, but we are continually challenged … more »
Vivanno™ Nourishing Blends
Hi, it’s Katie again with an exciting announcement! We’ve heard your requests for healthier options such as ‘more real fruit, fiber & protein’. You’ve asked for options that give you energy and deliver real nutrition to support a healthy lifestyle, while also tasting great and with moderate calories. Today, I’m personally very proud and excited to introduce Vivanno™ Nourishing Blends – a solution to your quest for Healthier, High Protein options and the first of many new items to come. Vivanno™ Nourishing Blends are refreshing, balanced beverages with nothing to hide. The nutrients and clean ingredient list speak for itself – no … more »
What to do with Those Empty Cards
Hi all, my name is Kathleen and I work on the Starbucks Card team. First, I want to thank you for the many great ideas and dialogue around our Card program, specifically the ideas about how we can give our customers a reason to keep reusing the Starbucks Card. For those of you that are not familiar with the Starbucks Card, let me take a minute to go over the program. The Starbucks Card is designed to be used in our stores and reloaded over and over again. Many customers register and reload their Cards in our stores or at www.starbucks.com . Some even set up auto-reload, which gives them the flexibility of choosing to add money to their Card on certain dates or at a specified balance level. A … more »
New Value Promotions
Hi everyone. This is Brad Stevens again. My team and I are responsible for Starbucks relationship with our customers. One of my favorite projects is the Starbucks Card Rewards program that is officially 90 days old this week! Let me tell you the past three months have been quite a ride. Since the program launched 90 days ago: More than 1.1 million people have saved by using their Starbucks Card and signing up for Rewards. We’ve given away nearly 500,000 free refills of brewed coffee. More than 3.2 million pumps of Vanilla have been added to drinks for free since April. Through this site, our store partners (employees), and our customers, we get to hear what’s most important to you … more »
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