Hi all, my name is Kathleen and I work on the Starbucks Card team. First, I want to thank you for the many great ideas and dialogue around our Card program, specifically the ideas about how we can give our customers a reason to keep reusing the Starbucks Card.
For those of you that are not familiar with the Starbucks Card, let me take a minute to go over the program. The Starbucks Card is designed to be used in our stores and reloaded over and over again. Many customers register and reload their Cards in our stores or at www.starbucks.com. Some even set up auto-reload, which gives them the flexibility of choosing to add money to their Card on certain dates or at a specified balance level. A great benefit for registering your Starbucks Card is that you become a member of Starbucks Card Rewards. This new program includes free coffee refills during your visit, free select syrups and milk additions (including free soy, which many of you have been talking about on this site!) to your favorite beverage and a free tall beverage when you purchase at least 1 lb of whole bean coffee. All you have to do is register your Card and use it to pay for your purchases and enjoy the rewards over and over again.
My main purpose in writing today is to address the many of you who asked for a reload incentive as well as asking that our Cards be recyclable. I really like the idea around giving our customers other incentives to reload. We have been talking a lot about this at Starbucks and I am taking it back to my team to evaluate, so stay tuned.
Recycling is very important to us and we hope that in the future we’ll be able to give you the Starbucks Card that you love in a sustainable form. In the meantime, we hope the rewards program gives you a reason to reuse your favorite Card again and again so you’ll never need to throw it away.
Stop Trashing Empty Cards