Hi everyone. This is Brad Stevens again. I received a ton of responses to my July 9 post about our summer value promotions, so I thought I’d tell you how we’re responding.
First, thanks for your candor. You weren’t shy about telling me where you thought we missed the mark. Some of you were disappointed that not every promotion was available everywhere, and others thought that there were too many variations to remember.
This feedback made us take a second look at the promotions and try to improve our approach for the remainder of the summer. One offer that generated a lot of positive feedback was our Treat Receipt promotion. So, we’re going to take it national beginning today.
Here’s how it works: customers who make any purchase in the morning will receive a “Treat Receipt” which is good for ANY $2 Grande Cold Beverage (plus tax, where applicable) after 2 p.m. This promotion is good through Sept 2. This means whether you’re a fan of Iced brewed coffee, a Frappuccino® blended beverage, a Vivanno™ nourishing blend, or any of our cold beverages, you can cool off at Starbucks in the afternoon and save a little money while you’re at it.
By the way, if we’re still running one of the other offers in your town, you’ll be able to enjoy that one too, until it expires. And remember, more than a million people have signed up for everyday values and some fun surprises (like the free Vivanno™ drinks we gave out to members on July 25 and 26) with Starbucks Card Rewards. Join them if you haven’t already. It’s a year-around way to get more value from Starbucks when you use your Starbucks Card.
Hopefully you will be able to take advantage of this national offer, but let me know what you think. We value your feedback and dialogue on this site.
Keep the ideas coming, and enjoy the rest of your summer.
Brad
Originally we continued the conversation on this link:
Treat Receipt
Feel free to read that thread, or, with our new capabilities, just submit comments in the box below!