A New Look at Breakfast

Hi, it’s Katie again with yet another exciting announcement!  On September 3rd, we will be introducing 6 new, wholesome & delicious breakfast options! 

We’ve listened and know that you’re looking for:

  • Real nutrition that tastes amazing!  Who wants to sacrifice on taste?
  • Simple ingredients like “no artificial colors, flavors, sweeteners, or high fructose corn syrup”
  • Wholesome foods like fruit, whole grains, lean protein, and healthy fats like Omega-3s
  • More vegetarian and vegan options
  • Breakfast options that are delicious AND moderate in calories, added sugar, and fat
  • On-the-go solutions that will help you make a great start to your day

Perfect Oatmeal with choice of Dried Fruit, Nut Medley, Brown Sugar (Vegan)
Made-to-order and customized to your liking, enjoy getting half your day’s whole grains in this warm, satisfying treat made just for you.  140 calories, 2.5g fat, 4g fiber, 5g protein (for oatmeal only)

Choose from pre-portioned toppings: Dried Fruit [100 CAL] (cranberries, blueberries, tart cherries, raisins), Nut Medley [100 CAL] (almonds, walnuts, pecans), or Brown Sugar [50 CAL]. 

My favorite, filling combination?  Oatmeal with Dried Fruit & Nut Medley: about 340 calories, 7g fiber, 8g protein.  Customers can choose to add their choice of milk and condiments, such as cinnamon or nutmeg. 

Power Protein Plate (Vegetarian)
For customers looking for a high-protein option on the go, Starbucks® Power Protein Plate includes a nourishing combination of a cage-free hard-boiled egg, whole wheat bagel, natural peanut butter, cheese, apples and grapes. At 330 calories with 16 grams of protein and 5 grams of fiber, this breakfast choice is a perfect combination of nutrition and convenience. 

Apple Bran Muffin  (Vegetarian)
If you’re like me, you’ve had 2 experiences with bran muffins in the past: either (1) it’s nutritious, but tastes unpleasant, or (2) its delicious, but full of fat and sugar in addition to bran.  Our product developers worked extra hard to ensure that this wholesome muffin delivers on TASTE and NUTRITION

It’s 100% whole grain and made with whole wheat flour, oats, and wheat bran and baked with real apples, tart cherries, and honey, making it a perfect on-the-go option that’s sure to make your mouth happy.  Provides 7g fiber, 7g protein and Omega-3s with only 330 calories and 8g fat. 


Chewy Fruit & Nut Bar
  (Vegetarian)
Looks and tastes like a homemade granola bar!  Full of oats, dried fruit, nuts, seeds, and honey, the Chewy Fruit & Nut Bar contains 250 calories, 4 grams of fiber and 5 grams of protein.  This delicious blend of ingredients is sure to leave customers satiated to power all the way through to lunch. 

 

 Multigrain Roll with Almond Butter or Fruit Preserves (contains honey, otherwise Vegan)

This delicious and guilt-free morning treat is made with 7 different seeds and grains and is sweetened with honey. Jump start your day with a multigrain roll topped with savory almond butter or fruit preserves, a morning food option that’s sure to make you smile!   280 calories, 6g fiber, 7g protein (roll only). 

 Vanilla Latte + Protein  (Vegetarian)
Looking for a little extra protein?  Add a scoop of our Protein & Fiber Powder (used in our VivannoTM Nourishing Blends) to your favorite latte for a smooth, velvety texture an extra boost of protein & fiber – these extra nutrients provide satiety and will help you feel full longer.  You can also feel good knowing you’re getting 9 essential nutrients from milk!
My favorite customization?:  Tall Skinny Vanilla Latte + Protein. About 100 calories, 13g  protein, 0g fat and no added sugar – a very delicious treat!

Baked Berry Stella (launched July 15th) (Vegetarian)
It’s 100% whole grain and delivers a hearty blend of fiber and a satiating boost of energy.  In addition to being full of the goodness of real fruit, it also provides more than 200mg of Omega-3’s.  280 calories, over 6g fiber, 6g protein

 

 All of these new foods are available in most stores.

While these products have been under development for about a year, seeing your ideas and suggestions has helped me as a Starbucks dietician validate that we are offering products you said you want.  

Until the next exciting announcement….

Keep the great ideas coming! 
Sbx_kt

One addendum since this was originally published: 

Many of our MSI visitors have shared ideas about offering gluten-free pastries.  The Oatmeal and protein powder in the Protein Vanilla Latte do not contain gluten as an ingredient, but these items are processed on equipment also used to process gluten containing products and therefore we are unable to ensure that these products are gluten-free. 

(28 items)

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Momsy
9/2/2008 1:35 PM

Quote   "Perfect Oatmeal with choice of Dried Fruit, Nut Medley, Brown Sugar (Vegan, Gluten-Free)"

Can you confirm exactly what is gluten-free, this has me very excited as this will be the first thing other than your fruit that is gluten-free in Canada. I go to my local about 3 times a day and anything food would be welcome.

brodave
9/2/2008 10:08 PM

Good work Katie! Your work should be the gold standard for all of Starbucks - become customer-friendly. Your work will attract customers and increase same-store-sales and eventually Starbucks stock value.

Too many of Starbucks other policies actually drive their customers to their competitors (non-free wifi, forced Pike Puke, dribble cups, etc.)

I totally applaud your work and proactive accomplishments.

Thank you Katie

healthyum
9/3/2008 8:38 AM

I tried the power protein plate and loved it! Everyone's different (for example, I threw out the egg yolk and wished their was one more egg white), but on the whole it was a great little breakfast--even if it is $4.95. Now if only they'd bring back the thai chicken wrap (it was the only thing without tomatoes and cheese...enough with the cheese!).

Anyway, thanks for the tasty morning. As for the oatmeal toppings, hopefully they'll start posting calorie/nutritional content at all of your stores...not just as required by law in NY!

A fan,

Ms. Liz

MLisse22
9/3/2008 7:54 PM

As a celiac for 5 years I was excited to hear that Starbucks was adding gluten-free items to there menu.  However, after reading this post I have some concerns.

Oats are not gluten-free unless they are processed in an uncontaminated environment. According to Gluten.net "Research shows that pure, uncontaminated oats in moderation (1/2 cup dry daily) are safe for most persons with celiac disease. "

Also, there is barley malt in the fruit and nut bar. Barley isn't gluten-free.

Another concern is the fact that these items are in close contact with wheat items.  There is a large risk for cross-contamination.

I was also told by a barista the they were told the protein and fiber powder wasn't gluten-free.  They let me read the bag and it said it is produced on a line that also produces wheat.  I was saddened to hear they they are now steaming this in the steaming pitchers.  I feel that it is no longer safe for my health to consume steamed beverages at Starbucks.

I'm glad that Starbucks is attempting to cater to celiacs but I won't be trying any of the new items.

Gluten-Free for 5 years, Seattle

Momsy
9/3/2008 8:18 PM

I am saddened that although Katie said something was gluten-free, I don't know what is. As well my daughter (who by the way works for Starbucks) is currently holidaying in London, England and has been able to enjoy many gluten-free items at the cafes there. Why or Why can't we get someone who understands our problems and needs. Gluten-free isn't that unknown and believe me there is a huge market potential out there.

netters
9/4/2008 12:13 AM

Not all Celiacs can eat oats, and it is especially important that the oats are certified gluten-free.  Most oats are manufactured with wheat so they are contaminated with gluten.  I wish there was actually something for sure safe for those of us who absolutely cannot tolerate gluten.  I'd rather not risk getting sick.  

kwieber
9/4/2008 6:05 AM

Love that you are coming up with more breakfast ideas, but please don't get rid of the breakfast sandwiches!!!!

jenrdn69
9/5/2008 5:10 AM

You need to research gluten free--you should advertise them as wheat free, which is more correct.  The proposed FDA regulations for gluten free labeling will not consider  oats to be gluten free UNLESS they have been tested to less than 20 ppm of gluten.  This is because most commerical oats are contaminated from contact with other gluten grains.  

Have you tested the oat products you are are using?  There are a few companies that make dedicated gf oats; if Starbucks is using those brands, I recommend you note that on your site because most with Celiac disease know they cannot have commerical brand oats.

Finally, to maintain gf status of any product, contact with any other product with wheat, barley, or rye cannot occur.  Does Starbucks policy ensure that stores segregate their gluten free products? I've never seen evidence of this.

Honestly, I'd never let my daughter---the one with Celiac disease---ever try your products that are advertised as gluten free.

jenrdn69
9/5/2008 5:16 AM

As a follow up---I LOVE that Starbucks would look at providing GF items and I hope that they are able to in the future.  I am just concerned that the specifics of the gluten free ingredients and processing are not be addressed as well as needed to keep those with Celiac disease safe.  

It is very, very hard to find safe restaurant food for my daughter that she enjoys and any restaurant that provides reliably gf options gets our consistent business.

nowheat4me
9/5/2008 1:50 PM

Please research what "gluten free" means.  This can be misleading to someone who has recently been diagnosed with celieac disease or gluten intolerance.  We have to educate ourselves extensively on the hidden dangers of gluten.  Your items with oats do not sound like they are coming from a facility that is strickly gluten free.  

ebarbone
9/6/2008 8:20 AM

Katie,

I am a Starbucks fan for a number of reasons. One of the reasons is because of the care your company has always shown those of us with food allergies and intolerances.  

When this blog entry was posted, *many* of my readers forwarded me the message. I was so excited to think that Starbucks would be offering gluten-free options. However, as many have noted before me, it does not seem that your items are gluten-free.

Oats, for those on a gluten-free diet, need to be certified gluten-free. And all gluten-free food offerings need to be protected against cross-contamination in both the manufacturing of the items and in the store.  Since you did not mention how this would happen in your blog, I am guessing that standards have not yet been put into place to ensure the safety of those who need to avoid gluten.

Starbucks, it seems, needs to do more research into the requirements of the gluten-free diet and what that means to ensure safety at the store level.

I don't doubt that Starbucks is up to the task. Right now, however, I do doubt that you have looked thoroughly into this matter.

If your items are not made from gluten-free oats and handled in a gluten-free facility, I urge you to remove the words "gluten-free" from your post to ensure the health and safety of those on a gluten-free diet.  

Elizabeth Barbone

Author, Easy Gluten-Free Baking

MLisse12
9/8/2008 5:43 PM

Thank you for removing the words Gluten-Free from your post.

Please consider providing Gluten-Free pastries in the future.

Gluten-Free for 5 Years, Seattle

ron37
9/8/2008 6:51 PM

I was wondering about the fat content in these new additions. Are there more polyunsaturated fats and monounsaturated fats than the saturated? I'm on the South Beach Diet plan and these are the healthy ones recommended on SBD. How much sugar has been cut from these new additions?

sbx_bean
9/9/2008 2:07 PM

Many of our MSI visitors have shared ideas about offering gluten-free pastries.  The Oatmeal and protein powder in the Protein Vanilla Latte do not contain gluten as an ingredient, but these items are processed on equipment also used to process gluten containing products and therefore we are unable to ensure that these products are gluten-free.

ebarbone
9/9/2008 2:33 PM

Katie,

Thanks for the update and for removing the word "gluten-free" from your blog post.  I really hope Starbucks can offer gluten-free pastries in the future!

I am still confused about your update in this blog. Were your oats really from a certified gluten-free supplier? Unless oats are from a gluten-free source, they are *not* okay for someone on a gluten-free diet. Your update makes it sound like they are safe.

Thanks again for listening!

Elizabeth Barbone

Owner, GlutenFreeBaking.com

Author, Easy Gluten-Free Baking

mguiste
9/9/2008 5:53 PM

ebarbone:  

Thanks for your note.  We have added that same message to the original blog post as well, just to make sure there is no confusion:  because these products are processed on equipment also used to process gluten containing products, we are unable to ensure that these products are gluten-free.

mistermisto
9/13/2008 1:52 PM

I love the berry stella and oatmeal.  Simple, tasty and not too many calories or fat.  Please continue to provide even more of these types of items!

Geck
9/14/2008 6:28 PM

The Oatmeal is fine for me, but my spouse, who is celiac, still can't eat anything. She and I would love for the Oatmeal to be gluten-free!

I do appreciate the multi-grain roll. So often I want something to eat, but not sweet! The roll is perfect.

Thanks for the new healthy options!!

rhollis
9/15/2008 4:27 AM

Katie (I presume)....I was looking for a place to provide feedback on the Oatmeal. It was not clear, so we will use this format.

Thanks for adding the oatmeal. It's a nice addition to the menu HOWEVER, there are some things to consider improving so it does NOT end an unnecessary death in the product category...

GOOD:

- Feels healthy

- Goes well with coffee

- Easy to make (and customize with toppings)

Continuous Process Improvement (CPI) Opportunities

- Expensive for what you get

- Water is NOT hot enough to really make it hot

- Inconsistent process for serving with stores (sometimes I get it mixed together and other times I get a bowl and the packets of toppings

- it SLOWS DOWN the serving line for the order takers since they become the waiter and the cook...this will hurt other product sales

-

My input is based on ordering the product over 6 times (limited but enough).

As a fan of Starbucks and a shareholder, i want you to get it right.

Ron

pepmntmo
9/16/2008 11:59 PM

Thank you so much i can finally enjoy breakfast with my coffee.

happychickie
9/18/2008 12:44 PM

It would be beneficial to provide almond milk for lattes since a lot of people can't do dairy OR soy (which isn't that great for you anyway).  Please provide almond mik - the store I am closest to is #508!

coffeechick
9/20/2008 10:05 AM

I just had the power protein plate for lunch. It was really good, and I enjoyed eating from a variety of food groups and knowing it was all healthy! I, too, scooped out the yolk and ate only the egg white. It was all good.

coffeechick
9/20/2008 10:05 AM

Oh yeah, and I love the Berry Stella! It's yummy too!

ron37
9/22/2008 2:03 PM

Katie,

Do they use Quaker Oatmeal for the Starbucks oatmeal? On the toppings there should be some real fruit choices instead of dried sugar loaded fruit in a bag.

annikaer
10/15/2008 3:12 PM

I LOVE the new breakfast items! I also love the prices are so great!

JustNettie
12/9/2008 2:12 PM

I have to tell you! The perfect oatmeal lives up to it's name! I get to work VERY EARLY and there is a store just a few doors down from me that I can count on being up early with me, and the one thing I look forward to, to start my day off  PERFECT, is some "PERFECT OATMEAL" with the works (all three pouches of yummy additions) in the cutest most convenient cup in the world, served up with a friendly smile from the store on North Decatur & I-215 in Las Vegas Nevada! This makes my early a.m breakfast healthy and very tasty! KUDOS to whoever developed the packaging for this breakfast item, I have to be honest, it was that little bowl that pulled me into eating oatmael again!  

DarkRoast
1/16/2009 6:16 AM

Your fruit & nut bar was a Godsend--a right-sized alternative to pastry carbs. My local Starbucks stopped carrying it in late November, saying that the supplier is not delivering it and it is a seasonal product. These sound like excuses du jour. Are there not standards for franchise dependability?

epgjames
3/5/2009 1:46 PM

Vegetarians also want reduced fat breakfast sandwhiches.  Oatmeal is crap... we need protein.  How hard could it be?


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