Earlier this week I asked about the conversations on MyStarbucksIdea. Specifically I wanted to know if you thought the level of discourse was what we all, as a community, wanted it to be. The answer was a resounding "Yes!". Just over half of you thought the conversations were "About right". Full results below. The average level of discourse on MyStarbucksIdea is: 52%: About right 9%: Too low 12%: Too one-sided 21%: Not enough Starbucks participation 6%: Too something else In the related idea link , there was commentary by Ian G and UrbanVoy especially around it being difficult to follow idea threads on the site. Several other community members had comments about products or … more »

Hi there! I wanted to let you know that the Clover® Brewing System in addition to the Seattle stores I blogged about earlier can now be found in even more stores in Boston - 31 to be exact. For a list of stores visit www.clovercrafted.com . This one-of-a-kind coffee brewing system highlights how rich and distinctive coffees can be, one cup at a time. At the stores that have this brewing system, you’ll find Starbucks® Small Batch Coffees, specifically for brewing on the Clover®. Our coffee team has traveled the world to find the perfect coffees to take advantage of the ability of the Clover® Brewing System to maximize the various layers and flavor nuances. For example, the … more »

Late last week I asked a question about what type of great conversations you are looking for. There is certainly a conversation topic that has generate a lot of feedback and passion. Here are the results: What "great conversations" do you want Starbucks to enable? 36% In person: meaning you would prefer to have information physically in our stores that would encourage conversations with friends or other customers. You are looking mostly for content, in other words. 49% Online : as in you would most prefer to have thought-provoking content provided online that you could evaluate and and discuss in an open forum across all Starbucks or the internet generally. This ask is essentially for … more »

Hello MSI community! My name is Stephen Gillett, the Chief Information Officer for Starbucks. One of the most frequent themes we read in ideas on MyStarbucksIdea.com centers around alternative purchase and payment methods. Here are two examples: Automatic ordering via swipe of card "I'll buy you a drink" – remotely Thank you for submitting these ideas. We are working very hard to upgrade our point-of-sale systems to enable easy to use features. We expect to have new systems rolling out to stores by mid next year and your feedback came at the perfect time. We were not prioritizing some of these features as highly as you’ve done here, but we will make sure to consider … more »

Early on, the most popular post on this site has been an idea that is at the very core of what Starbucks is all about – a place where great coffee can bring people together for good conversation and a sense of community. With almost 10,000 votes of support and a staggering 1,029 posted comments, this idea clearly resonates with many of our customers. We’ve been listening to that feedback and thinking of ways to bring this idea to life in our stores, and starting today we hope you’ll like our new conversation-starter: the GOOD sheet. For the next few months we will release the new GOOD sheet in our stores, a new issue each week focusing on a topic that is relevant , and worthy … more »

The results are in. It turns out most of you are from the "West", at least based on the breakdown of answers as provided. Here are the totals: Northeast 18% Southeast 19% Midwest 18% West 34% Canada/Mexico 11% Thanks to everyone who participated! The new poll asks about those who are outside North America.

There have been many great ideas posted about re-usable cups and mugs. In addition to ideas for encouraging the use of ceramic serveware in the stores, many have discussed the option of bringing your own mug in for your to-go beverage. First of all, this is a great idea that we fully support and encourage, as Cindy has so enthusiastically stated in her great responses. To encourage using your own mug, Starbucks has long offered a $0.10 discount on your beverage when you bring in your own cup. However, it was clear from some of the ideas that we haven’t done such a good job of publicizing that. We’ve added the messaging back to the menuboard and are working to make sure all baristas … more »