There have been many great ideas posted about re-usable cups and mugs. In addition to ideas for encouraging the use of ceramic serveware in the stores, many have discussed the option of bringing your own mug in for your to-go beverage. First of all, this is a great idea that we fully support and encourage, as Cindy has so enthusiastically stated in her great responses. To encourage using your own mug, Starbucks has long offered a $0.10 discount on your beverage when you bring in your own cup. However, it was clear from some of the ideas that we haven’t done such a good job of publicizing that. We’ve added the messaging back to the menuboard and are working to make sure all baristas are aware of the discount and give it (with a big thank you, too!) to BYOMers.
Other idea posts talk about the amount of the discount – is it enough to really encourage BYOM? While I can’t say what will happen, we are looking at the program for opportunities to make it more effective. In the meantime, keep bringing your own mugs, and encourage your friends to do the same.