Alternate Payment and Ordering Update

Hello MSI community!
 
My name is Stephen Gillett, the Chief Information Officer for Starbucks.
 
One of the most frequent themes we read in ideas on MyStarbucksIdea.com centers around alternative purchase and payment methods.
 
Here are two examples:
 
Automatic ordering via swipe of card
 
"I'll buy you a drink" – remotely

Thank you for submitting these ideas.  We are working very hard to upgrade our point-of-sale systems to enable easy to use features.

We expect to have new systems rolling out to stores by mid next year and your feedback came at the perfect time.  We were not prioritizing some of these features as highly as you’ve done here, but we will make sure to consider your ideas as we finalize the feature set.

Thank you so much for your feedback and passion for Starbucks.  Look for more updates as we get closer to launch dates of our upgraded point-of-sale system.



ArtM
9/15/2008 12:27 PM

Stephen, with all due respect, we cannot get a decent cup of coffee after noon at most Starbucks, and you want to offer me an automatic way to order bad coffee?  forget it.  Put your energy into getting the "Pike-only" rule overturned NOW!

Sumatra - wonderful

Verona - wonderful

Gazebo - wonderful

Pike - horrible.

Art

heavyuse
9/16/2008 4:33 PM

Stephen!

Having your fav drink(s) encoded onto a starbucks card so you can instantly order IS THE BEST IDEA ON THE WHOLE MY STARBUCKS IDEA SITE!!!

Thanks SO MUCH for moving ahead on this and other great ideas! I can't wait!!!

Heavyuser

maximumfun
9/16/2008 9:30 PM

Stephen,

I have been buying Starbucks Vente Lattes for as long as the chain has been around.  If I weren't highly loyal to the brand, I would have stopped buying your product long ago...in store service as measured by my "order first time right" metric continues to deteriorate.  I now find myself watching my drink being made and correcting the barista when it is made improperly--at $3.87-$4.10 a cup, this is just about unacceptable.  Certainly you can incorporate simple barcodes and drink order print outs for baristas to improve drink production accuracy and speed.  Diners across the country have been using simple pull slips to get breakfast, lunch and dinner orders right for decades.  Can't Starbucks do the same?

Getting sick and tired of poor service,

- John aka maximumfun

UrbanVoy
9/17/2008 4:39 PM

maximumfun

Same here. Telling the barista over and over what you want is tedious.

vtmiller
10/7/2008 11:41 PM

Stephen,

If you get this let me know if you'd be interested in implementing any personalized video messaging with the e-gift.   I can set it all up through my client over at Sherman studios.     Basically you could allow gift senders to type, record, or webcam a personalized gift message with every order in their own words.  

Chris

www.bubblejoy.com / www.bubbleguru.com / www.bubbletestimonial.com and www.bubblecomment.com

Gazillionaire
10/14/2008 12:29 PM

Stephen, I'd like to sound off on the whole getting the order right the first time thing too...

I ask for half coffee half hot chocolate and they turn and say -- soy mocha! or something like that each time.  I feel like an ass repeating myself to the order taker 3 or more times. I just don't order coffee anymore - I figure if I pay for the sbux card and the internet I can sit a table for 2 hours without ordering a single thing. Employee customer service deteriorates daily

Gazillionaire
10/14/2008 12:29 PM

Stephen, I'd like to sound off on the whole getting the order right the first time thing too...

I ask for half coffee half hot chocolate and they turn and say -- soy mocha! or something like that each time.  I feel like an ass repeating myself to the order taker 3 or more times. I just don't order coffee anymore - I figure if I pay for the sbux card and the internet I can sit a table for 2 hours without ordering a single thing. Employee customer service deteriorates daily

mmalone
10/20/2008 10:13 AM

Stephen,

Please contact me.  It appears that Starbucks is planning on implementing the idea that I developed:   mystarbucksidea.force.com/ideaView

I documented this idea prior to this posting by a customer and submitted a patent for it shortly thereafter.  I'd like to talk to you at your earliest convenience.

Thank you

Dumbledore
10/24/2008 11:16 PM

Regarding the claim of mmalone that he's patented the same idea that he submitted here, I'd humbly suggest that you *not* implement the idea at Starbucks.  I'd rather see us not have this feature than to cave in to forced royalties from some greedy person who hopes to trick you into a royalty scheme.

homeisama
12/2/2008 10:40 AM

Art most people like Pikes, so GET over it and grow up!

ssilver
2/16/2009 9:42 AM

To all you that thinks the service is bad at Starbucks.

My daughter works as a Barista in a Seattle Starbucks. She makes under $10.00 an hour.  She loves her job and wants to be a store manager some day. She has a BS degree from Western Washington.

I was amazed when she told me about all the training and testing they have to go through to keep their job.  Over all I think Starbucks does a great job!! Go to any fast food joint and see how many time they get the order correct. You might be surprised how good Starbucks really is.

Zenn1
3/3/2009 2:49 PM

Hi Stephen,

Is there anyway to make promotions at Starbucks store the same as at your partner stores? Example, the complimentary flavoring at Starbucks store is not honored at Safeway Starbucks.

Thanks

pleasegiveup
6/30/2009 3:30 PM

Dear Starbucks,

It seems as though there is a conflict of interests within the Starbucks community.  I just read a thread about the lack of conversation and camraderie in Starbucks.  Your experts are working hard at increasing the communal feel to the stores, while at the same time developing ways to no longer have to interact with anyone.  As the Starbucks industry waxes, the coffee culture wanes.  If you want Starbucks to seem like an actual coffee shop, encourage conversation and personal experience, not instant gratification and antisocial selfishness.

Sam

heavyuse
7/6/2009 3:35 PM

Earth to Sam Pleasegiveup...

Let's get the orders right the first time with automatic ordering using an encoded card. You will still have plenty of time to chat about your coffee order.

Also, I would certainly not call speeding up the order line and decreasing the number of botched orders that would have to be redone "antisocial selfishness" when, in fact, it is the exact opposite. I fail to see the sin in the "instant gratification"  of speeding up the order line nor do I see the virtue in rattling off the same order outloud over and over again.

A great new topic of conversation in line will be how well the new automatic ordering system using our cards works! GO FOR IT, STEPHEN!!!

pleasegiveup
7/20/2009 8:06 PM

heavyuser,

The fact that you don't realize that "speeding up the order line and decreasing the number of botched orders that would need to be redone" is out of your own selfish need to have YOUR coffee the way YOU want it NOW is appalling.  You said that this is the opposite of selfishness, but made no actual points to back up your statement.  It's like Starbucks has a bomb in it, and you're trying to get your coffee and get out before the building blows up.  You're treating Starbucks employees like flawed machines; you believe that to insert new working machines is the solution.  You are blaming others for your dissatisfaction.  America truly has a superiority complex.

And the point is certainly not to talk about YOUR order.  There are better things to talk about than yourself.

heavyuse
7/21/2009 3:40 PM

Sam, try to stay on point and not get personal with the "You're treating...you believe...you are blaming" jazz.

If you are so against any and every type of progress to make ordering and paying easier & convenient for all, then we will have to follow your lead and have Starbucks  go back to the Stone Age and accept sea shells for barter at the payment counter and chisel the order onto each stone mug....

Anonymous
7/23/2009 7:44 AM

I'm not sure you've ever actually spent more than fifteen minutes in an actual coffeeshop, heavyuser.  Only then will you experience what I'm talking about.  The coffee house is for the philosopher, the bookworm, the musician, the thinker.  If Starbucks want to be  the thinker, it must tear away everything that makes it the anti-thinker.  However, if it continues to   clothe itself in thinker clothes while simultaneously building its foundation on anti-thinker principles, Starbucks will soon be completely synonymous with Dunkin' Donuts and McDonalds, if it is not already.  I encourage you to take a few hours, go to your local shop, get a mug (not a plastic cup,) sit in the window, and think.  Watch the interaction between the employee and the customer.  Read a radical newspaper.  Challenge your beliefs.  Think about everything you know and how it has shaped you, and then think about why you believe what you believe.  Then think about life and the universe itself as you try to decide what is truly right in your own mind.

I leave you with a pair of haiku.

crams community.

robo-coffee has no soul.

longs locality.

sh*t!  I'm late 4 school.

no flavor shots?  that's so grosssss.

let's go to Starbucks.

scott palmer
10/19/2009 7:22 PM

Hello Stephen, thanks much for exploring alternative payment options. One you may want to consider is the possibility of using a bar code on a cozy to make a payment. The cozy would be re-usable and personalized along with the personal bar code that could be reloaded at POS. Not sure how complex but happy to discuss. I work for Intel Corp and manage Channel web strategy. Cheers, Scott

ALT255
3/13/2010 11:24 AM

When will the iphone / electronic payment system be expanded.  It is currently in 16 stores.  


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