Late last week I asked a question about what type of great conversations you are looking for. There is certainly a conversation topic that has generate a lot of feedback and passion.
Here are the results:
What "great conversations" do you want Starbucks to enable?
- 36% In person: meaning you would prefer to have information physically in
our stores that would encourage conversations with friends or other
customers. You are looking mostly for content, in other words.
- 49% Online: as in you would most prefer to have thought-provoking
content provided online that you could evaluate and and discuss in an
open forum across all Starbucks or the internet generally. This ask is
essentially for content and a mechanism to join a large conversation.
- 10% With Other Stores: meaning that you'd like to be able to go to
Starbucks to have a conversation (or play a game, watch a movie, etc)
with a friend or a small community in other, remote Starbucks
locations. This would be purely a mechanism to have the conversation
with little content provided.
- 5% Other: What other types of "Great Conversations" are you looking to have? How can Starbucks help enable them?
I think this is one of those ideas that whatever a particular person thinks of as a "great conversation" is easy to assume to apply to what all people want. But an objective look at the data (this poll, the commentary around it, the original "Great Conversations" thread, the reaction the the GOOD sheets) shows a more complex picture. The take-away for me is that there is room for a variety of solutions: online and offline, conversation content and mechanisms for having them. So far we've taken one step with the GOOD sheets, more to come.
Thanks for all the great discussion around this topic.