Hey everyone, my name is Ben Goldhirsh. I founded GOOD with some friends in the hopes of covering content that was important in a way that was entertaining as well. This effort fundamentally exists in GOOD Magazine and our website, www.good.is. But when we had the chance to create the GOOD Sheet for Starbucks, it was an opportunity we jumped for. One, this is by far the biggest platform we've ever enjoyed. We print about 100,000 copies of our magazine. About 500,000 people visit our website every month, but working with you all, we're now able to reach tens of millions of people. It's incredible. Thank you. I think the GOOD Sheets are a pretty damn good effort to engage some critical issues in a simple, easy to read, and engaging format. I'm proud of our team for making them. I'm sad when I read a number of these comments that they've disappointed some of you. I guess I'll ride along with some positions that were posted in saying that this is just a start. The sheets are going to continue for the next nine weeks and hopefully will build on the momentum of each one. I know I've been getting positive feedback from people who've seen them. For one, I saw an email from the mayor of Seattle to some people at Starbucks headquarters talking about his appreciation for you guys giving this sort of content a platform to stand on. Given our mission is to push the world forward - and creating conversation and thought around the stuff that matters - having a mayor engaged on this level around carbon emissions was a big success in our mind. I hope we get better with each sheet. I hope you guys can get behind this and see if you can help bring part of the human component to the conversation around these matters. Regardless of where you stand on this, I still want to say thanks so much. It's an honor to work with you all and hopefully come the election in November; I hope the content we've brought to the American public will see an informed populace head to the polls. Anyhow, I apologize for the long winded note, it comes from the heart.
Much respect,
Ben