Since the introduction of My Starbucks Idea and Starbucks Card Rewards this spring, it appears as if the two have been inseparable. Like all good relationships, the Rewards team has been listening to the many thoughts you have shared with us on MSI. I am very encouraged to see so much passion and interest in our Rewards program and on the whole, I think both sides share the same goal: Providing Value to our Customers.
My own thoughts around value are fairly simple: more than price or cost- there’s also the feeling of being rewarded and appreciated and that is an area we are keen to deliver on. From birthday treats and insider news to the occasional giveaway or earning points, your ideas have been a part of our discussion. Some of you may have been on the receiving end of different goodies we’ve been testing this summer.
Registered rewards members who have opted into our direct email and mail communications have been invited to Starbucks® Sorbetto launch parties in the LA market, experienced Vivanno™ Nourishing Blends across the country and most recently have tried our new Perfect Oatmeal and exchanged opinions with Brad Stevens, my vp, about our new breakfast options. The latter has been truly fulfilling as thousands of members have responded to Brad- and you should know he is attempting to read and respond to as many as he can!
This gives me an opportunity to share with those who are interested in receiving offers to update your Starbucks account with your most updated mailing address information and email preferences at www.starbucks.com. Then click on the ‘Your Account’ tab. We have a lot more planned and want you to be a part of all that Starbucks Card Rewards has to offer!
Real dialogue with our Rewards members and our team is an amazing feat and this is thanks to all of you. Keep talking to us and we’ll continue to enhance our rewards program as our way of saying “Thanks!”
Starbucks Card Rewards member since 2008