Hi there, it’s Brad and I’m leading our ongoing efforts to provide you with everyday value. We appreciate your ideas for improving our rewards offerings, and have worked hard to incorporate them into Starbucks Gold, a new membership program for people who really love their Starbucks. Although we can’t act on every idea we receive, we feel this new membership is in line with what you’re asking for – significant everyday savings, flexible payment options, and member recognition. This is a great deal for those of you who come into our stores several times a week and are looking for savings on many items from espresso beverages to espresso machines.
Here’s how it works … Join Starbucks Gold for an annual membership fee of $25 and get 10% off most purchases in participating U.S. stores, a free drink when you purchase your membership in a Starbucks store, flexible payment options, and a special Gold Card that identifies you as a member. And when you register your Gold Card, you’ll unlock additional benefits like a free drink on your birthday, exclusive offers and discounts, and access to the Gold members-only website. That’s when the top-shelf treatment really begins.
I know many of you are enjoying Starbucks Card Rewards and taking advantage of the select free syrups, milk options, refills on drip coffee, and Wi-Fi. If so, we hope you continue to take advantage of these benefits. But if you visit us often and are looking for daily savings on most everything in our stores, you should check out Starbucks Gold. (Please note that Starbucks Card Rewards discounts cannot be combined with Starbucks Gold discounts.)
I’m letting you know about Starbucks Gold early, so don’t be surprised if your barista isn’t up-to-speed yet! Be sure to keep an eye out for it when you visit your neighborhood store in a couple of weeks. We’ll look forward to hearing your thoughts on Starbucks Gold!