One of the fun things about working on MyStarbucksIdea is that sometimes an idea comes in to the site and to the company at large that is so timely and perfectly expressed that everyone both in the community and the company immediately gets excited about it
On 10/7 BillMac posted an idea called "Free Cup of Starbucks Coffee for Voters" and a similar theme was echoed by JavaOcha, Geraldo, rsj211, epiphanygalore, and a few others. Basically all of you thought it would be a great idea to encourage voting by offering free coffee to those who vote. BillMac’s idea rocketed to the top 10 of currently popular ideas.
This idea coincided perfectly with the launch of Shared Planet last week and is a logical extension of that commitment to support local communities. Similar ideas also came to us from partners.
So, for all these reasons, we're going to implement the idea. On (11/4), head to your local US Starbucks and we’ll give you a FREE tall (12 oz) cup of brewed coffee at no charge (limit one per customer) as a celebration of this important day. AN UPDATE: to make this as easy as possible, we're going to extend
this offer for a free coffee on election day to everyone who asks!
One other fun note: the initiative kicks off with a 60-second ad during the final pre-election Saturday Night Live on NBC this Saturday (11/1). Make sure you tune in.
You vote and good things happen. Sounds like democracy to me!
PS: If you missed the SNL spot (or just need to see it again), click below to view.