My name is Jen Willig and I work for (RED)™, which launched two years ago with a mission to eliminate AIDS in Africa. Our philosophy at (RED)™ is simple: Choose (RED). When you buy (RED) products a portion of the proceeds helps people with HIV in Africa get the medicine they need to stay alive. (RED) is that simple and that powerful. I’m thrilled that Starbucks has partnered with us in this effort.
Beginning today through January 2, 2009, you can help save lives in Africa by doing something that may already be part of your daily routine. For every purchase of a (STARBUCKS)RED EXCLUSIVE beverage - Espresso Truffle, Gingersnap Latte, and Peppermint Mocha Twist - at all participating stores in the U.S. and Canada, Starbucks will contribute five cents directly to the Global Fund. And to honor the 20th anniversary of World AIDS Day, on Dec. 1, Starbucks will contribute five cents to the Global Fund for every handcrafted beverage purchased at a participating Starbucks as a continued way to show support for this important issue.
Starbucks has some fun online programs too that may be of interest to the MSI community.
Join the online community at www.starbucks.com/RED by simply uploading a photo of yourself and making a virtual pledge to choose (STARBUCKS)RED this holiday season. You can choose to take a photo in the (RED) parenthesis when visiting a participating Starbucks store or upload one of your favorite photos into the (RED) parenthesis directly on the site. With the “impact calculator”, you can learn how your (STARBUCKS)RED purchases translate into days of medicine to help save lives in Africa.
For you Facebook fans, you can participate in the World AIDS day by joining the event, Starbucks Goes (RED) for the Holidays. RSVP here. There will be more fun around (STARBUCKS)RED Exclusive beverages on Facebook in December. Stay tuned.
I know I’ll be enjoying lots of Ginger Snap Lattes this holiday season and will be happy knowing I’m helping to make a difference in someone’s life. I hope you’ll join me and choose your favorite (STARBUCKS)RED EXCLUSIVE beverage. Buy (RED). Save Lives.
For more information on (RED)™ visit http://www.joinred.com.