Many of the ideas on My Starbucks Idea are about ways we can help reduce our environmental footprint by using a reusable cup. Reusable Cups Reuse, Recycle Reduce paper cup usage Now available at Starbucks are earth-friendly tumblers made with a minimum of 27% recycled material. Starting on January 3, these tumblers will be available in all Starbucks hot beverage sizes: 8, 12, 16, and 20 ounces. They even come with a coupon for a free hand-crafted beverage – another idea shared here at MSI. Bring back free beverage with purchase of a cup You can take action to reduce your environmental footprint by taking the mug pledge at www.starbucks.com/sharedplanet . Each time you bring in your own … more »

Howard Schultz returned to the CEO position almost a year ago and has since been at the helm of transforming Starbucks. Over the past months we’ve tried some new things. Last night at a Starbucks store in Seattle, Howard sat with about fifty customers from the local community. Howard talked with customers to understand what they think of some of these new products and programs. It was like a live MSI listening session for many of the topics shared echoed the ideas you’ve shared here. At this unique and intimate gathering, customers shared some of the reasons why they love Starbucks. Among the common sentiments were - “You know what to expect and there’s a sense of community … more »

Last week we asked the question, "What country do you live in?". We've seen some ideas that mention ideas for Canada and the UK, so we wanted to get a sense of where the MSI community is from. Here's how you answered: 75% USA 9% Canada 3% United Kingdom 13% Other So, if you live outside of the U.S., Canada, and the U.K., tell us what country you live in. Maple Lattee Promotions in Canada too!! Delivery Service (UK) UK

Hello, One of the popular ideas currently on MSI is Return to the 20% off drink during the holidays . There have also been other popular ideas about lowering prices and value. Lower Your Prices Happy Hour So, I thought it was timely that I share our 20% off merchandise sale is happening now through December 15, 2008 at participating U.S. stores. However as the idea above calls out drinks, this sale does not include beverages (handcrafted or bottled), fresh food, Starbucks Cards, newspapers, or Gold Card Memberships. Purely merchandise will be 20% off. This includes brewing equipment (could be a good time to buy the Sirena™ espresso machine), packaged food, tea, coffee (whole bean or ground … more »

Late last week I asked which of the (STARBUCKS)RED EXCLUSIVE beverages would get the most pledges on the (RED) Community website. Voting was fast and furious. Here were the results: 31% Espresso Truffle 19% Gingersnap Latte 50% Peppermint Mocha Twist So the Peppermint Mocha Twist is the expected winner. Let's check in and see how things are actually going (as of 12/4/2008): Wow, nice job. The MSI community guesses were almost identical to the actual results. Keep up-to-date on the pledge progress by drink by clicking the photo above.

Last week we asked the following question: Which Ideas in Action post has been viewed the most? We then gave the following choices as answers. Below is each answer (with a link to that blog post), the percentage of guesses for that post, and then the correct answers follow. 3%: Mark Molaro - The Alcove is Coming to Starbucks 27%: Free Starbucks Coffee on Election Day! 42%: A Sneak Peek at Starbucks Gold 9% : Free Coffee for Teachers 19%: Your Bold Coffee Solutions The actual order (in terms of number of views) was like this: Free Starbucks Coffee on Election Day! A Sneak Peek at Starbucks Gold Free Coffee for Teachers The Alcove is Coming to Starbucks Your Bold Coffee Solutions One note: since … more »