Many of you are probably aware of the (PRODUCT)RED relationship we started at the onset of our holiday promotion in late November. So far, with your help, we’ve been able to generate funds that could provide more than 1.4 million daily doses of medicine to help save lives in Africa. This may help to provide 3,800 people with the necessary medication to fight HIV/AIDS for one year. This is an amazing milestone and we are so proud of what we have collectively done so far!
We have been talking a lot about how we can extend our partnership with (PRODUCT)RED throughout 2009. We have heard some feedback from you that the (STARBUCKS)RED EXCLUSIVE beverages are something you enjoy but are concerned about how to give back when our holiday promotion comes to a close. Well, we are excited to announce that starting January 3, 2009, we will introduce the (STARBUCKS)RED Card. Each time you use this Card to pay for your purchases from January 3 – December 31, 2009, at participating stores in the U.S. and Canada, we will contribute five cents to the Global Fund.
As with any Starbucks Card, you can register your Card to take advantage of some great money-saving benefits and exclusive offers with Starbucks Card Rewards. You can also reload your Card with more money at any time, which ultimately means the more often you pay for your purchases with your (STARBUCKS)RED Card, the more of an impact we can collectively make.
This is a great way for all of us to be involved and help make a difference with our daily Starbucks ritual, and our team is so excited to be part of (PRODUCT)RED.
(RED) Reload Card
Raise the RED contribution!!
Just added (12/26): a video about the (RED) kickoff event in Times Square--see tv and movie stars serve coffee!--and a quick video introduction to the card.