Hi, my name is Suzanne and I am the Brand Manager for Tazo Tea here at Starbucks. I’ve been lucky enough to have been a part of Tazo now for about seven great years.
Tazo was started by a guy named Steve who wanted to “pull the doily out from under the tea cup” and introduce a whole new generation of tea drinkers to the captivating world of tea. His goal was to breathe new life into this ancient beverage, which (back in 1994, anyway) he felt held little interest to most Americans. He believed that if you searched the world for the highest quality teas, herbs and spices, brought them together in intriguing ways people had never tasted before, and had a little fun while doing it, then good things would happen.
Well, good things did. Tazo grew, and prospered, and in 1999 was bought by another company – Starbucks - who cared as much about coffee as Tazo cared about tea. It’s a happy union.
On Jan. 3, more good things are going to happen because we are introducing a veritable plethora of new handcrafted Tazo tea experiences at Starbucks!
• If you’re looking for a breakfast tea of depth and character, enjoy our new Tazo® Black Tea Latte. It’s a blend of black teas from India and Sri Lanka combined with freshly steamed milk and sweetened to perfection.
• Prefer a new twist on a classic tea blend? Lose yourself in the Tazo® London Fog Tea Latte, a blend of Earl Grey (the traditional bergamot-scented black tea) accented with a hint of French lavender, sweetened with vanilla and combined with steamed milk.
• Looking to avoid caffeine? Relax with a cup of Tazo® Vanilla Rooibos Tea Latte, a tantalizing elixir of South African rooibos (sometimes called “red tea”), Tahitian vanilla, apple and peach pieces and a mix of naturally sweet herbs and spices. Some say it tastes like warm apple pie and ice cream. (But at just 150 calories and 5 grams of fat for a Tall, it’s a considerably less guilty pleasure.)
All of these new Tea Lattes are made with the finest full leaf teas and herbs to be found on this planet and each can be steeped and sweetened to taste.
• If you’re a Chai fan or if you just tend to like exotic, sweet spices like cinnamon, cardamom, ginger and cloves, then try our new Tazo® Tea Infusions. Infusions are a combination of our chai tea base and either apple juice or sweet and luscious aronia berry (which tastes like cranberry) and black current juice blend. (If you like apple cider or mulled wine, you are going to love these.)
If you’re trying to reel in your caloric intake and your budget after the holidays, you’ll be happy to know that, with the exception of Apple Chai Infusion (at 240 calories), all of the teas above are under 200 calories for a Tall. And all are below three bucks in most parts of the country.
But wait, there’s more! Most these beverages are loaded with more antioxidants than an 8-ounce glass of orange juice, which are essential to protecting the body’s immune system.
So not only do these beverages taste great, but they also do good things for you.
Starting this January, we’re putting the Tea (and Spices!) back into Starbucks Coffee Tea and Spices*. We hope you’ll join us for a cup.
*Starbucks Coffee’s original name.
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