Starbucks Coffee

I think it is about time that Starbucks introduced gluten-free snacks, however I would like the product to be individually packaged and stored in a different display cabinet to avoid all chances of cross contamination. I do not think it does necessarily have to be more expensive compared to your non-gluten choices since your products are already pretty inflated price-wise.

Thank you so much for considering this!  I love Starbucks and would go more often if you had gluten-free food!!

In answer to your questions:

What specific gluten-free products would you like to see in our stores?  Anything GF would be wonderful --  but something that is kind of bread-like in its consistency would be great. I think some Starbucks in the UK have stocked gluten free cakes,etc.

• Would you prefer to see it individually packaged or unpackaged?  If they are put in the same container as other non gluten free items, they should be packaged. If they are separate enough to avoid contamination, they can be unpackaged.  Any contact with flour can make celiacs quite ill.

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?  Signage is best for me -- I don't really trust baristas (no offense!) just because it would be difficult to know for certain what is gluten free and what isn't. Some signage at the point of purchase would be great.  That info could also be added to nutritional information on your website.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?  In the pastry case if you can avoid contamination with flour (or if they are packaged) would be easiest to spot.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?  I always pay more for gluten free options -- it's what we do!! :)

Thanks again for the opportunity to provide input!!!

PRODUCTS:  Scones with fruit mixed in (Jimbo's in 4S Ranch, San Diego has a killer recipe); brownies; mint brownies; apple streudel.

PACKAGING: At least, in a separate section of a display case. Prefer individually wrapped to guarantee no accidental contamination

SIGN OR BARISTA: Sign

SEPARATE:

MORE EXPENSIVE: No problem! It's worth it if the products taste good!

Gluten Free

• What specific gluten-free products would you like to see in our stores?

Gluten Free chocolate croissants!!! That would be a dream come true!!!

But I will settle for muffins.

• Would you prefer to see it individually packaged or unpackaged?

   They would have to be individually packaged, before I would trust them enough to eat them.

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

     On the package of the product.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

    Celiacs are very afraid of cross contamination, the more protected they are the better, so elsewhere would be better.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

  Most celiacs expect that.

I think that adding gluten-free products, such as muffins or cookies, to starbucks is a very exciting idea. I would love to see gluten-free products displayed in the case along with Starbucks regular products. The gluten-free products could be packaged the same way as regular products but would need a large-print label on each product saying "gluten-free". I would not trust every barista to know which products are gluten-free so I would want the products to be labeled. I hope that Starbucks does decide to sell gluten-free products.

I applaud your efforts and inquiry!  I have celiac disease (as so many people do) and this would be awesome! I don't drink coffee, but finding gluten free food/snacks on the road and when shopping or traveling is almost impossible!

Would you prefer to see it individually packaged or unpackaged?

Packaged!!

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you? SIGNS...we all need to see the sign and trust that everyone is educated. I wouldn't even ask if there was a sign.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere? In a special place elsewhere.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?  We are use to paying for the extra cost. As long as it's reasonable, that is fine. The more awareness, the most is GF ingredients are bought and eventually the overall price may come down, in time...

THANK YOU again!

Carissa, Manchester, CT

This is really exciting! You will find a lot of local small gf companies near a lot of your stores. They are popping up everywhere.

• What specific gluten-free products would you like to see in our stores?

I'D BE HAPPY WITH JUST A COOKIE OR MUFFIN- IF YOU COULD COME UP WITH ONE OF THOSE BREAKFAST SANDWICHES ON GF MUFFINS (JOAN'S GF GREAT BAKES ARE THE BEST) THEN I THINK YOU WOULD HAVE A MONOPOLY ON THE GF BREAKY MARKET.

• Would you prefer to see it individually packaged or unpackaged?

I DON'T MIND IT UNPACKAGED, BUT I KNOW THAT SOME PEOPLE ARE SUPER SENSITIVE AND IT WOULD BE BETTER IF IT WAS EITHER PACKAGED OR DISPLAYED IN THE CASE IN IT'S OWN BOX ON THE TOP SHELF. PEOPLE WORRY ABOUT CRUMBS/CROSS CONTACT.

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

I THINK A SIGN WOULD MAKE SENSE.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version? I UNDERSTAND. ALTHOUGH, A LOT OF PEOPLE STRUGGLE WITH THE COST OF THE GF DIET...SO IF YOU CAN CUT US A BREAK IT WILL ENDEAR THE CUSTOMER TO YOU EVEN MORE.

I ALSO THINK YOU MIGHT WANT TO ADDRESS DAIRY AND CORN ALLERGIES AT THE SAME TIME. A LOT OF PEOPLE ON THE GF DIET HAVE ADDITIONAL FOOD ALLERGIES, BUT IF YOU JUST START WITH GF TO SEE HOW IT SELLS I'M SURE PEOPLE WILL BE GRATEFUL.

I'D LOVE TO HELP BRING ATTENTION OF THIS TO THE GF PUBLIC. I HELPED STEER PEOPLE TO VOTE LAST TIME THIS WAS ON YOUR BLOG, AND THIS TIME THE COMMENTS WERE AT 106 WHEN I POSTED THIS. I JUST POSTED A LINK TO THIS ON MY BLOG AND EVERY GF MESSAGE BOARD I'M CONNECTED WITH. I'M SURE MORE INPUT IS ON ITS WAY!

THANK YOU, THANK YOU, THANK YOU FOR DOING THIS. IT MEANS A LOT TO MILLIONS OF PEOPLE THAT JUST WANT TO FEEL NORMAL AND HAVE A TREAT WITH THEIR COFFEE.

Kelly Courson

http://www.celiacchicks.com

celiacchick at gmail dot com

Having gluten free options would be great! Muffins or quick breads would be a great place to start. I think it would be important to have them individually packaged to prevent any cross-contamination, especially if the products will be in the pastry case. I am used to the extra costs for gluten free foods, so I would not object to the additional cost.

I would be thrilled to have at least one GF baked good option available in all Starbucks nationwide -- including the ones in airport terminals.

• What specific gluten-free products would you like to see in our stores?

--Breads or muffins would be great. Before I was diagnosed with celiac disease, I used to eat your pumpkin bread regularly. I saw somebody above mention biscotti -- Mariposa Bakery in the Bay Area makes amazing GF (and dairy-free) biscotti.

• Would you prefer to see it individually packaged or unpackaged?

--Individually packaged, as everybody else has said.

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

--I would like to see a sign, and I would like the product to have its ingredients on its package (to help out GF eaters with other allergy issues). If the baristas know about gluten-free food, that's even better, but a sign with the food indicating clearly which items are gluten-free is crucial.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

--In the pastry case is fine as long as the items are already individually wrapped.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

--Yes.

Thank you so much!

First, thanks for doing this.

Ingredients must be clearly marked, in my opinion.  Therefore pre-packaged would be better.   Sadly, there are many other ingredients (soy, corn, xanthan gum, etc) that many of 'us' also cannot tolerate.

Arico cookie bars and LaraBars top my list - both would pre-packaged.

Gluten-free signage should do the trick - the barristas might get pretty tired of offering to the other customers who aren't interested and are not aware of gluten-free.  Also, I think I have a Sixth Sense for spotting a GF message.

Yes, we'd probably pay a bit more - but please be reasonable!

Thanks again.

I would love Gluten Freee croissants and muffins. If they could be individually wrapped that would be great. If not then the Baristas need to be educated on cross contamination. I guess it wouldn't really matter if they were together but because alot of people are not aware of cross contamination it would probably be better to keep them separate. I would like to see a sign. Where you post all the coffee is fine. I always look in the showcase anyway to see if you have anything gluten free so if it is in plain sight that is fine.

I think it is great that you are seriously considering serving gluten free food.

-I would love to be able to stop in for breakfast or a quick lunch. I would like to see things like muffins, banana bread or fruit for breakfast. For lunch, I would love to be able to get a sandwich or wrap. For dessert I would like things like brownies, cookies, or snack bars.

-Since there are so many things that contain gluten in Starbucks, I would prefer to see things individually wrapped to avoid cross contamination.

-I think it would get more peoples attention to see gluten free advertised on a sign and/or up on the overhead menu.

-If gluten free products were in the pastry shelf, they should be individually wrapped and placed on the top shelf to prevent as much cross contamination as possible. Otherwise they should be kept seperate from the gluten pastries.

-I would understand having to pay a little more for gluten free items. However, I could not afford it if it's too expensive.

First off, THANK YOU for considering those of us who can't eat gluten! I am sure to visit Starbucks at least several times a week, if not daily, once you add gluten free food products!!!

• What specific gluten-free products would you like to see in our stores?

I would love to see cookies, cinnamon rolls, donuts, muffins, sandwiches with GF bread, or really anything else you can make!

• Would you prefer to see it individually packaged or unpackaged?

It needs to be packaged to avoid all cross-contamination!

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

Please put signs up! This will also help educate the public about gluten intolerance and Celiac Disease! Word of mouth will also help tremendously.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

As long as they were prepackaged, I would love to see a "gluten free shelf" in the pastry case. Really, though, anywhere is fine!

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

Of course. GF products are generally more expensive anyway!

I think it would be awesome if Starbucks became more gluten-free friendly. My fiance has Celiac, and I have seen first hand how difficult it is for her to eat out. Both of us would love to see some of Starbucks' pastries, muffins, and bagels offered in a gluten-free option. It would also be great if you clearly mark which products are gluten-free. This will not only make life easy for your gluten-free customers, but reduce wait times resulting from employees having to answer questions. Finally, we both realize that gluten-free products will cost more, and we are both more than willing to pay a  little more in exchange for peace of mind. Basically, you will have very happy customers for life, between my fiance and myself if you can clearly offer more gluten-free products.

COOL!!!! I'd love to have snack options to go with my coffee....

• What specific gluten-free products would you like to see in our stores?

Would like to see muffins, cookies, salads, fruit & cheese or veggie & cheese plates without the bread/crackers (and the last would actually cost less if you just use fruit, veggies & cheese!)

• Would you prefer to see it individually packaged or unpackaged?

Though unpackaged looks more appealing, the gluten free items MUST be packaged to prevent cross-contamination. Even a few crumbs knocked over from an adjacent tray could make us extremely sick.

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

Signs would be better. On the drink menu, you could add a simple "GF" next to the gluten free offerings. On the pastries/snacks, mark as gluten free on the label. And advertise with signs on windows, etc., that you now have gluten free options. Reach out on the gluten free blogs -- we have a very active online community that loves to share where we find gluten free goodies

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

In the pastry case is good, as long as they are prepackaged

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

Yes.

PS - You might also consider making some, if not all, of the gluten free pastries lactose free. Many celiacs are lactose intolerant as well, or have other food allergies (e.g., corn, soy, peanuts, tree nuts). Allergen information on any products would be helpful

Hello - I would be thrilled with GF options of any sort and would support the decision to stock them by purchasing the treats often.  I would like them individually packaged.  I would appreciate signage - I do not trust what people "think" is GF.  I would like signage for the beverages as well.  A reasonable upcharge is okay.

First off, thank you for even asking this. It's amazing, and a real measure of your company.

I'd be happy with anything gluten-free, chocolate chip cookies being my guilty pleasure (I'm a simple girl). In a perfect world, gf muffin or even offering a gf version of your protein plate (without the bagel) would be awesome.

• Would you prefer to see it individually packaged or unpackaged?

Personally, either way would be fine if the unpackaged items were kept separate. I know the celiac community would find the individually packaged safer against contamination.

I'd love all the world to see posters/sign announcing you have gluten-free products. There are millions of undiagnosed celiacs in this country. The more the word gets out, the more people learn about the illness.

I'd love to see them in the pastry case, but by the register would be fine too.

Finally, I know offering gf food requires more work, space, and training, so yes, I expect to pay more for it. Just make it good!

I think any Gluten Free items would be appreciated but specifically of interest to me would be - cookies, brownies, scones, muffins.  And I think there definitely needs to be a sign to notify customers GF items are sold at the store,  and they should be labeled as such.  if there is not a seperate space to display the GF items, I think prepackaged would be fine.  I would not trust a barista to guss what was GF that day.

Also, it would be great if you told customers if the soy milk, chai mixes, etc. on hand at the store were GF as well.

Thank you for considering adding GF items to your menu and I look forward to sampling them all!!!

• What specific gluten-free products would you like to see in our stores?

A few items similar to the non GF variety you carry - ie, a muffin, a cookie and a brownie

• Would you prefer to see it individually packaged or unpackaged?

Packaged [to take out or eat in]

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

Sign posted by items

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

Pastry case

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

Hmm, I think your products in general cost enough to cover the diff ... so no, I would not like that ...

I'd love to see some gluten free versions of things like

-As much as I'd like to trust everyone to know what's up, it would probably be safer is the gluten free items we're put into plastic once they are in store or about to be put out. I can't even eat things off of the same plate as something containing gluten. Packages would make me feel a little safer.

-Please, please, put a big sign up! It's so rare to find GF items in coffee shops, you really must make it abundantly clear.

-I'd love to see some packaged cookies, etc.  on the shelves of merchandise as well as (away from regular pastries) in the bakery case.

-Cost is a problem with GF products. But, it's not as big of a problem as taste and texture. Make it taste REALLY GOOD, and I will pay a little more for it.

-One more thing- please avoid making the gluten free item free of every other common allergen. So many of the products on the market are "one product for all allergies"- free of nuts, gluten, dairy, soy, etc. And they taste like cardboard. So. . . please just stick to gluten free!

a bakery/cookie/scone item

preferably  individually packaged but it would be OK if it was unpackaged but safely away from the non-GF foods

sign, barista, or ad/email campaign to find out

separate from he non-GF pastries would be preferable

not bothered by price if it safe, yummy and I can enjoy it with my mocha!

I would love to see gluten free bagels or something else savory.  Gluten free muffins or biscotti would be great too! Yes, I would pay more for choice and to feel normal.  A sign would be nice versus the barista.  I would rather not have to ask questions and point out that I have Celiac.  I don't have a preference in packaging as I trust you will train the staff not to use the same tongs or gloves to reach in for GF items.  I am so happy to see that you are considering gluten free products and thank you!

• What specific gluten-free products would you like to see in our stores? Muffins, coffee cake, or something like banana bread: the basics. I think people (myself at least! miss the simple things the most)

• Would you prefer to see it individually packaged or unpackaged? It would seem fresher unpackaged. I don't necessarily find packaged baked goods very appetizing. However, if an item could not be stored/displayed separately it would NEED to be packaged separately to prevent cross-contamination.

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you? No real preference. I look at the signs when I am in line, so that would probably be good However, the baristas would need to be knowledgable about what it means and the proper precautions to take when handling gluten free foods.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere? see above. Ideally there would be a separate area of the pastry case that was only for gluten free items. By separate I don't just mean putting everything with gluten on one side. There would need to be a physical divider.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version? People who are medically required to eat a gluten free diet are used to special gluten free food costing more, especially gluten free prepared foods. I think customers would expect the gluten free options to cost more.

• What specific gluten-free products would you like to see in our stores?

I'd love some cookies or pastry like GF cheesecake.

• Would you prefer to see it individually packaged or unpackaged?

Well, in a fantasy world the GF treats would be unpackaged like the rest of the yummy-looking food at SB.  BUt in the real world, it would probably be safer for us if it was packaged.

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

I feel rushed upon ordering at every SB I've ever been to, so I'd rather see a GF label on the placard or on the food.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?  Again, in a fantasy world, in the pastry case.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version? NO.   I mean, I'd pay maybe up to US$0.25 more but I'd start to wonder about whether or not SB was trying to cheat us.  If it is something really yummy, though, I'd pay up to $1.00 more occasionally.

Thanks for asking!  Looking forward to seeing what you all come up with!  Don't forget that some of these GF products can also be dairy free.  You can make even more people happy if you can manage to get corn free in there too.  I'm only GF, so anything you can come up with at all would be lovely.

What specific gluten-free products would you like to see in our stores?

Cookies or a cinnamon type crumb cake would be amazing!!

• Would you prefer to see it individually packaged or unpackaged?

Either way, as long as they taste good and are available...

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

Signs would be the best bet! But it wouldn't hurt to have the baristas know as well.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

In a glass containre would be nice,  as then we could see them, but anywhere works as long as there is no cross contamination.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

Yes! A little bit higher cost than normal is totally acceptable..as a college student I spend LOTS of time in starbucks and would love to be able to eat something there as I am not only gluten free but also lactose free....

• What specific gluten-free products would you like to see in our stores?  cookies, scones, panini with gluten-free bread

• Would you prefer to see it individually packaged or unpackaged? individually packaged to avoid cross contamination

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?  See it on a sign with all ingredients listed

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?   In a separate case.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?  Yes, willing to pay more as long as it's tasty!

Gluten-free baking can be tricky if you don't have the right flour combinations, ingredients, etc.  If you plan to carry your own line of gluten-free food, I would say that you should make an investment in the preparation because there are a lot of very mediocre gluten-free products out there.  

Gluten-free baked goods also go bad more quickly so it's important to consider shelf life and packaging.  A few of the cookie brands that really have mastered the gluten-free cookie recipe are:

Liz's Lovely Cookies (Vermont)

Scharr's Rasberry Sandwiches

Expandex Modified Tapioca Starch-Their sample cookies are soft, chewy and moist.  I tried them at The Gluten-Free Culinary Summit 2008 and I was amazed !

Thank you for taking our dietary needs into consideration.  Feel free to contact me with further questions.

Jennifer Rafferty

www.glutenfreeinspired.com

There are more out there, but they

I also have Celiacs and its very exciting to hear you are considering carrying GF products. I would love to get a healthy snack with my coffee. I would like the GF to be another area though so we won't have to worry about cross contamination. Also that the employees are trained in how to put it out, clean hand or change gloves, ect.

GF Sandwiches & Cookies individually packaged with signs & printed on the package.  In addition to signs & on package, info in your nutritional values handout of all GF products in the store.  As a person with celiac disease, I would want the GF products in a separate case even if it is packaged (unless all items in that case were packaged).  

I would pay more for the GF items if I were confident they were gluten-free.  Also, the more knowledge the staff has on what gluten-free is & how to make sure there's no cross-contamination makes me feel better about enjoying the products & I understand the cost of employee training might also raise the cost a bit.

I think this is wonderful!!  As far as what you should offer - I think muffins, cookies and breads such as banana bread would be great!  I think to help with cross contamination pre-packaging would be easiest.  If everything is pre-packaged there wouldn't be as great of a need to separate them in the display cases.  Signs would be easiest to get the word out.  And anyone who is GF knows that GF items cost more so I don't think that'll be a concern whatsoever (unless it is truly exorbitantly priced).

As a side note many people who have gluten intolerance also have other food issues such as lactose or soy allergies.  If its possible to add these options along with the GF foods that would be fantastic!

Any gluten free items would be welcome, I did like another idea of one sweet and one savory.   Need to be labeled in the pastry case as many of us are tired of asking and just don't.   I need them for a family member, so I don't need them every visit.   This would be so great to have and to know about.  Thanks so much!

Any gluten free items would be welcome, I did like another idea of one sweet and one savory.   Need to be labeled in the pastry case as many of us are tired of asking and just don't.   I need them for a family member, so I don't need them every visit.   This would be so great to have and to know about.  Thanks so much!

You have no idea how excited I am that starbucks may soon be selling gluten free products. I stop at a starbucks nearly every day and I use to enjoy the pastry's until I got diagnosed a couple of years ago. There is nothing like a fresh pastry with a hot cup of coffee to start the day.

Seperate packaging usually leads to less contamination but I don't think its necessary to have a seperate cooler for such items. I think instead of advertising the items on the board a nice large floor advertisement would be nice. Most people that frequent starbucks already know what they what without looking at the board.

Most people are already use to paying a little more for these products.  Thank you so much for considering  this.

Darlene (San Diego, CA)

• What specific gluten-free products would you like to see in our stores?

I would be most interested in purchasing gluten-free muffins and bagels.  Including a gluten-free bagel in your Power Protein Plate would be wonderful!  

• Would you prefer to see it individually packaged or unpackaged?

Individually packaged to prevent cross-contamination.

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

I would appreciate a sign in the store, and also an announcement on your website if/when gluten-free products become available. I would be likely to check your website to see if Starbucks near me carry gluten-free products before actually going into the store.  I am not a regular Starbucks customer, but gluten-free baked goods would certainly be enough to lure me in!

Also, I think that gluten-free items would be very popular at Starbucks located in airports because there are typically not many choices for a gluten-sensitive traveler.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

Items in the pastry case always look the most appealing.  In the refrigerator section, of course, for any products that might need to be kept cool.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

Yes, this is understandable.  

I agree with the others who are Gluten Free here that the items MUST be individually packaged, with a clear list of ingredients on the label.  Also, printing the words "Gluten Free" on the label in large print is a great idea, as that adds assurance that the product is indeed safe for us.  I'd rather see signage like "Gluten Free Treats Available Now" on the case, than count on a barista to tell me.  I'm used to having to pay more for GF treats, so that's not an issue within reason.  I'd love to see the sliced bread treats like banana bread or spice cake, brownies, cookies, lemon bars, pretty much any of the things we all look at in your case and feel sad because we can't have them.  Muffins would be great.  Fruit cups without granola.  Salads without croutons and with GF dressing options.  Simple things really.  It wouldn't have to be a huge assortment, maybe just one baked good and a biscotti or something not as sweet, and if they are well made, everyone will try them, not just those of us who have to eat gluten free.  that's the key.  Because believe me, there's lots of GF stuff out there on store shelves that's just a step away from eating the box it came in, and no one wants to pay for that.  If you do it, do it like you do everything else - tasty and decadent and fantastic.  Thanks for listening to us, we really appreciate it and as you probably already know, we're an incredibly loyal consumer market.

Yes!!!!!!!!!! Offer gluten free items. They need to be labeled since people working there may not know if it is or it isn't. Also, have signs up to advertise the choices. They can be in the regular food section as long as they are wrapped separately as not to be contaminated by items with wheat.

Bagels, and other pastries would be great. Also, the yogurt and fruit offerings would be gluten free if you took out the granola or had a gluten free granola. And yea, I would pay more if you offered it because other wise I would have to go somewhere else and just pay more there.

As an almost daily visitor to Starbucks, I agree that GF options for most any of the food products you currently offer would be appreciated. If you could add gluten-free/sugar-free options so much the better. It is somewhat frustrating when I go through the drive thru and the barista asks if I want something to eat without realized that there really is nothing that I can eat.

As gluten free products are pretty much always more expensive than their gluten filled counterparts, I would expect to pay more for such products. Educating the baristas and avoiding cross-contamination would be a huge key to success. Visibly advertising the products would also be essential.

I will be watching and waiting for the gluten free options to show up at my local Starbucks. My mouth is already watering. :-)

GFB

• What specific gluten-free products would you like to see in our stores?

ALBERTO'S SICILIAN COOKIES  -  I don't even like cookies, and I LOVE their almond cookies (they have several varieties). I first had them at an Italian Festival at a Long Island College, and loved the almond cookie so much, I bought a bag and then looked up their website to get more. They don't look or taste like dry, flat cookies at all.

• Would you prefer to see it individually packaged or unpackaged?

INDIVIDUAL PACKAGING is the safest way to go, and safety rules when it comes to eating gluten-free.

• How would you like to learn we have gluten-free products?

A "gluten-free" SIGN in front of the product and "gluten-free" on the individual product's packaging is best.

"The barista telling you" would really end up being "happening to know to ask the barista"

• Where would you like to see gluten-free products in the store:

Individually wrapped in display case easy to see.  (see earlier answer)  If they're wrapped before they ever get to store, there's no need to worry about gluten-contamination from other pastries.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

Yes, I would understand a reasonably higher price, with the emphasis on reasonably, and I would think that anyone who's looking for gluten-free food would also understand. Just please don't make them so much higher that few people buy them. People who buy gluten-free know what's reasonable, so it shouldn't be hard to research price increase % at other places, including grocery and health food-type stores.

• What specific gluten-free products would you like to see in our stores?

Gluten-free equivalents to your regular snacks would be great - brownies, coffee cake, cookies, rice krispy treats etc

• Would you prefer to see it individually packaged or unpackaged?

It must be packaged to ensure no cross contamination with your other baked goods.

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

A sign would be easiest.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

If they're wrapped, in the pastry case is fine. It would feel nice and honestly kinda exciting to have good things in the case.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

Yes, that would be fine. I'd probably overpay (though i shouldn't be saying that)

IMPORTANT NOTE: a lot of people who are gluten intolerant are also DAIRY and CASEIN intolerant. So baked goods filled with regular butter will still be off limits. So gluten-free dairy-free items should be included. I promise you I would buy more than one a week and go out of my way to stop by a starbucks and pick one up is i need a quick gfdf fix.

P.S. Alberto's Sicilian Cookies are gluten-free and lactose free, and do not have any cholesterol, trans-fat or saturated fats (and, again, are too good to call cookies) :-D

You need signs. And to promote it.  I promise, the Celiac/Gluten-free community loves to find GF food in mainstream places, so word will get out.  Educate the barristas, so when I ask, they know what Gluten-free means.  

Packaged makes me much more comfortable.  I don't want tongs picking up my GF stuff after they've been used to pick up coffee cake.

Also, on a seperate but related note, it's be awesome if you guys maintained an allergen list somewhere, especially for drinks.  The menu changes frequently, and when something like the holiday Red drinks comes out, I'm always tempted to try them, but uncertain of their GF status.

As for what, I'd love something in the brownie/cookie family.   And maybe something more hearty, along the line of a bagel or muffin.  

I think the refrigerated display, where the soda/kid's milk/sandwiches would make me even happier than the pastry case.   Even less cross contamination issues, and if it was packaged with ingredients, we could check for other allergens easily.  I'm soy sensitive as well, and multiple allergies are VERY common among celiac/gluten free folks.

There should be a QUALITY ~MORNING MUFFIN packaged and sealed and a GREAT biscotti packaged and sealed, I suggest you contact Mariposa Baking.com for the Northern California area, they are AMAZING, and not only would your GF customers buy it but so would your "regulars".  Have a BIG GF STICKER on it, easy to spot and easy to buy, i am so tired of the boring almonds...very frustrating.

What specific gluten-free products would you like to see in our stores

I've heard a lot of positive imput about Alberto's Sicilian Cookies...haven't had any but would like to seem them in stores in the Dallas/Ft. Worth area.

Would you prefer to see it individually packaged or unpackaged?

I would rather see individually packaged items so there is less chance of cross contamination.

How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

I would like to see a sign but also have the barista mention it like they mention other specials.

Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

If they are wrapped, the pastry case would be great. But really, anywhere woud be great.

The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

Of course I would understand. As  Celiac's we have been paying more for speciality foods....Starbucks would be no different. Just as long as the price is not overly outragious we would understand.

• What specific gluten-free products would you like to see in our stores?

-- Anything made by "foodsbyGeorge" or "pamela's products"...lemon pound cake, white chocolate chunk cookies, brownies...we will eat pretty much anything if it is safe for us!

• Would you prefer to see it individually packaged or unpackaged?

-- individually packaged, but minimally... enough to be sealed from the environment but still see-through! This is a huge deal!

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

- on the sign

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

--In their own glass enclosure if they cannot be individually wrapped in factory, if they are wrapped then put them in the case with the "normal people" food so us allergy kids don't feel so alienated! ;)

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

---yes, we are used to it.

• What specific gluten-free products would you like to see in our stores?

Muffins, cookies, a cheese & meat tray WITHOUT crackers or bread, same with a fruit tray.

• Would you prefer to see it individually packaged or unpackaged?

Individually packaged. We understand that there is no way for you to guarantee against cross contamination in the coffee house environment, so -please-.... make sure our items are wrapped and safe from crumbs. A single crumb of gluten can make many of us sick for over 3 weeks.

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

Signs! A barista's word is great, but you advertising it makes it official.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

Elsewhere. Maybe in a little case all of their own.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

Of course.

There are so many of us eating Gluten free, some because they can't and some because they decided that it is healthier. Having Starbucks offering Gluten Free is great and will bring all of us to these stores.

What specific gluten-free products would you like to see in our stores?

muffins, breads, sandwiches, croissants

• Would you prefer to see it individually packaged or unpackaged?

Packed will be better but unpacked is perfectly ok.

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

I prefer to see it on a sign and menu, I do not like to ask a question about this and to get a NO answer, I prefer to see by myself on a sign or menu

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

In the pastry place in a different compartment or behind a divider.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

Absolutely, it is understood assuming the extra cost is reasonable.

Gluten free food would be great!  I'm not all that sensitive but from what I understand it would need to be packaged separately  I would love to see scones, breakfast bars, and packaged snacks (pretzels, etc.).  I would have no problem paying a little more, as most gf products tend to be higher in price.  I definitley think a sign about availability would be great.

thanks so much!

I'd like to see something in the area of both dessert and a sandwich/salad item. There could be both packaged and unpackaged items available. Starbucks should clearly label it as gluten-free and also have baristas tell people so we know when it's finally available! They could be in the pastry case or with sandwiches but again, clearly marked and perhaps have their own section in these areas.

Yes, we are willing to pay more for gluten-free items within reason.

Given this incidence of people needing gluten-free is 1 in 100, it's important that these items be made available!

• What specific gluten-free products would you like to see in our stores?

I would love to see gluten free brownies and cookies.

• Would you prefer to see it individually packaged or unpackaged?

Unpackaged is fine. I think it would cut down on the cost and waste.

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

A sign would be great.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

You should put the gluten-free items in a case like everything else, I just don't think it should be "sitting on top of the cake".

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

The convenience of a gluten -free option I can understand. But claims of heightend costs I can not. Maybe it's different on the bulk side, but Trader Joes makes a brownie mix that cost the same as SOME of the flour based brownie mixes. Unless you are using the cheapest flour you can find, I can't see a reason jacking the price up too high beyond existing inventory.

Yes!!!! Please, please carry gluten free pastries. In my opinion they should be clearly marked. Not everyone understands that wheat free is not always gluten free. An ingredient list should be available o request. Personally, I would enjoy seeing GF biscotti.

All of us with celiac disease understand that the food costs more, as long as the prices are reasonable.

I would love to see Starbucks do this.  I go there frequently but my daughter and I both have celiac so we can't eat anything.

• What specific gluten-free products would you like to see in our stores?

Pastries, cookies, muffins, scones.  

• Would you prefer to see it individually packaged or unpackaged?

Individually packaged or in a separate case with separate utensils is really the best way.  Starbucks staff would need to be trained not to cross-contaminate by using the same gloves or tongs to pick up/handle GF and non-GF items.  

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

I would prefer a sign.  If it is left up to the barista to say so, it may not be relayed.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

Either, as long as they were safe from cross-contamination.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

Of course!  On-average cost of ingredients at retail value is approximately 10%/18%.  I would imagine something similar from Starbucks.

I really hope you all do this, it would fantastic!

We would LOVE you to offer to gluten free items. It would definitely make the difference when we are choosing where to get coffee - you our DD.

Items do need to be individually wrapped so we don't have to worry about cross contamination in a busy store.  And out of  the pastry case so we don't have to worry again about them touching wheat based items.

A sweet item like a cookie or cake and something more substatial like a sorghum or quinoa flour based muffin.  And try not to make them ridiculously high in fat and/or sugar please.  So much of what we have to do is trade off gluten free for healthy.

A sign about the offerings is best - that way we don't have to rely on a busy barrista informing us.

A little more $$ is fine - it is great to have options.

The  specific gluten-free products would you like to see in your stores would be donuts, muffins or a type of bread, like banana nut- something with substance, it would be such a treat.

-Would you prefer to see it individually packaged or unpackaged? definately packaged so that we could ensure nothing was contaminated.

-How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you? there would have to be a sign or label, i get a bit embaressed having to ask everyone whats in everything, it would be nice just to see a sign or label so that i could pick it up.

-Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere? I honestly wouldnt think to look anywhere but the pantry case.

-The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version? Absoultely - everything else we buy in stores has a higher cost, this would be more convenient, I would absolutely understand paying more.

I love the Amaretti cookies and am SO THRILLED you are doing more gluten free food.  I am a loyal customer and frankly our thin family budget allows for one venue of "entertainment" and that is Starbucks!  I would like more gluten free options like a gf rice crispie treat (made w/ gf crispies and gf marshmallows and butter).  I also really like the Italian gf options b/c they TASTE GOOD and so are worth the money and I would buy them more than once.  Even gf chocolate or nuts or raisins would be helpful.  Greek yogurt is very popular and often gluten free too.  My only other preference is that they are wrapped individually and labeled clearly.  Baristas don't need to tell me about them if I can see them.  As far as cost goes, I can understand that.  And word will travel fast!

Yes, Yes, Yes!!  Please add Gluten Free options to your Starbucks stores.  Thank you for considering it and performing the current testing.

I would love to see GF baked goods such as cookies and brownies, and hopefully one day, it would be awesome if they could offer GF sandwichs, or other lunch-time meal such as soup.  GF baked goods should probably be wrapped or stored in a separate area from non-GF food due to the potential for cross-contamination.  I highly recommend that the GF food be prominently labeled, and that the baristas are familiar with them.  If the GF offerings were tasty (and, thankfully there are so many products that are now), I would be willing to pay a little more for a GF product.  Again, thank you, thank you for considering adding GF food to your stores.  I hope this includes your airport kiosks as well, as I travel a lot and often have to bypass those since they don't have anything I can eat.  Looking forward to enjoying a latte with a treat sometime soon!

Hi,

One of ourloyal customers just clued us in to the fact that you are looking to add gluten free cookies to your product line-up. We are the owners of Alberto's Sicilian Cookies (www.albertoscookies.com) and as mentioned we have 4 varieties of cookies that are all gluten free and that were recently highlighted on celiac.com. Our cookies are individually wrapped and in the package are a 1 ounce size. We were thinking they would be great in your stores as a 2 ounce cookie, individually wrapped and sealed. We would LOVE to send you samples so you can see for yourself how delicious they are! Please feel free to contact us via our website.

• What specific gluten-free products would you like to see in our stores?

I think you should have gluten free versions of your current baked goods, ie cookies, brownies cakes etc.

• Would you prefer to see it individually packaged or unpackaged?

The gluten free foods MUST be prepackaged with a complete list of ingredients. I work in Manhattan and in 2006 the starbucks in my area started selling gluten free brownies. They were in the pastry case with all the other glutinous baked goods. I probably should not have tried one but I was so excited to see a gluten free option at Starbucks I did. I got EXTREMELY SICK from the cross contamination with the glutinous baked goods. If the gluten free items are not individually packaged the majority of celiacs would not buy them. After what happened to me, I would also prefer that the prepackaged gluten free food be kept in a separate area.

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

I think you should have a sign and institute a training program in conjunction with a gluten free organization so the baristas are familiar with celiac disease and their clientele. When I got my gluten free brownie the barista was mocking the gluten free product and I had to explain to him that I had celiac disease and this was not some fad diet.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

Definitely elsewhere. After having gotten so sick last time from cross contamination I wouldn't buy a gluten free product that was in the pastry case.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

All gluten free foods are much more expensive. I think if Starbucks took the time, partnered with a gluten free organization, and prepackaged and separated the gluten free product it would be worth the extra money.

If Starbucks is going to do gluten free they really either need to do it right, or not do it at all.

Gluten-free rolls, muffins and cookies should do it.

I prefer individually packaged products, preferable certified gluten free by the GFCO (www.gfco.org)

A sign on the front window like the GFRAP sign (www.glutenfreerestaurants.org/chef.php) would be best

I would you like to see gluten-free products either in a seaparate are of the pastry case a separate area of the counter.

We are used to paying more for the gluten-free products - no problem if you have to charge more.

I'd like to see GF pastries, muffins, breads, biscotti, granola, etc, even the fruit cup (with no granola) or the cheese plate (with gf rice crackers as an option!) Anything with nuts too so we can get some protein!  Even your eggs are great ideas but served on the regular bread means we cannot have it!!

I strongly urge PRE-PACKAGING, as many Celiac's cannot stand any cross contamination, and especially in a pastry case where other non-GF crumbly things are around. Pre-packaged is the way to make sure your GF customers are getting the best quality assurance they are paying for.  

The best way to market in Starbucks is by a sign!  With explanations of the offerings.I recently was in starbucks and saw signs for new tea drinks but could not understand what they were to order by the time i got to the counter!  GF offerings are not something most customers ask about, just seeing advertising is the best way to learn.  It will prompt more questions, and probably get you more customers interested.  

As for price, people with Celiac and on a gluten free diet are "used" to paying more, but we're also going broke just eating.   What would the price difference be between non-GF and a GF option?  Given that Starbucks most likely will NOT be offering every item they sell in a GF option, I think the price of GF should be comparable to non-GF.  Even if prices were comparable, Starbucks would still most likely be making a profit.  :)  

Looking forward to the day!  Thanks!

Thanks for thinking of us Celiacs.  Its so difficult to go in to Starbucks for a latte and see all the wonderful goodies and realize there is nothing I can purchase!  I didn't know about the Amaretto cookies--I'll give them a try.

In terms of gluten free products, I'd like to see lower calorie, healthy choices with NO trans fat.  Banana, pumpkin breads or muffins would be welcome.  However, many breads need to be heated or toasted so they are soft when served (with the exception of Breads by Anna) so that may need to be provided.  Gluten free yogurt with fruit WITHOUT granola would be nice.

A sign prominently placed at ordering station and on glass of food case would work but all ingredients must be posted or available as many celiacs have other allergies.

I understand the price may be more than regular items but please be fair--we have more  options everyday but all are expensive and sometimes overpriced.

Thank you for your consideration.  As of Celiac of 26 years its nice to have more food options!

• What specific gluten-free products would you like to see in our stores? Any baked ,ookies, Mufines and so forth ..something I can enjoy with my coffee.

PS I tasted the above cookies …they are not the best cookies I tasted.

• Would you prefer to see it individually packaged or unpackaged? Dosnt matter .

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

See it will be nice . It will be easy to recognize. Also post it on the web list of stores that carries GF Items .

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere? Doesn’t Matter.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version? Yes .

• Specific gluten-free products I would like to see in your stores include the same as non-gluten free products -- cakes, pastries, muffins, and sandwiches.

• I would prefer to see these products  individually packaged or prepackaged -- for ease of avoiding cross-contamination prepackaged works well, something as simple as plastic wrap or clam shells would suffice -- if not prepackaged, maybe placing all GF products on their own shelf -- obviously all staff would require training in allergen preparedness.  There are multiple ways to showcase products which are manufactured, stored, and served to be free of a specific containment.

• I would like to learn you have gluten-free products from signage and inclusion in traditional advertisement (radio and TV too), having informed baristas is always a good thing - - especially when I ask, "Is anything gluten free?"

• I would like to see gluten-free products in the store and in the pastry case -- anywhere the non-GF foods are -- if you have strong cross-contamination policies in place -- why segregate it?

• The ingredient costs of gluten-free products DO NOT tend to significantly higher, so I would NOT understand if you charged more for the gluten-free version -- with the rise in wheat and rice and corn plus the increase in production of GF base grains, the difference in the actual cost of GF ingredients is negligible.   Many people charge more b/c its new and they 'can get away with it' -- but the average of 250% times more, which we are accustomed to paying, is unnecessary and not within the realm of actual costing.  A bit more is one thing, but significantly higher is not.

Providing well labeled products in addition to  having a knowledgeable and well trained staff is a great start to increasing and expanding clientele -- as special dietary needs grow, by personal choice, medical needs, or religious followings -- more organizations will find this is not just a great addition to the bottom line, but a requirement.

I teach baking courses and lecture about baking and cooking for special dietary needs -- I have been an 'alternative baker' for over 15 years.

Nicole Bubolo

www.benevolentkitchen.com

Here are my thoughts regarding Gluten Free offerings at Starbucks!  I am so excited about the potential of this - thank you for listening to us!!!

-The specific GF products I'd like to see are GF muffins, scones and coffee cake.  The Grainless Baker makes some good options if you were to outsource the products.

-I would prefer things individually wrapped to assure that cross contaimination isn't a problem.  Unless you have a separate case devoted to GF items, the risk is too high to keep them unwrapped.

-I think a sign would be a great start letting people know about GF options.  Educating the baristas would be a huge step too but a sign would catch those of us who don't even walk into starbucks anymore to talk to the barista.

-If the GF products are individually wrapped, I'd like to see them in the pastry case.  Or their own pastry case.  

-The GF community would totally understand higher prices for GF items - we're used to that all over the place.  As long as prices are comparable to items in the grocery stores (or a little higher b/c of your margins), we'd be ok.

Thanks again for exploring this option!  It would be HUGE for a large chain like yourselves to embrace our community.

Personally  large muffins and large cookies wrapped would be

wonderful.  The wrapping either in baggies or sandwich baggies, would

at least prevent contamination from non gluten free food.

Thank You, for trying.

Reddie

Gluten free items would be incredible, especially at airports! The items would need to be individually wrapped to avoid cross-contamination- otherwise, even if you have GF food, we would not be able to purchase and consume it.

A sign on the case would be amazing and help with selling more merchandise.  I would recommend if the items are in the pastry case, they are located on the top shelf, which would also help with cross-contamination issues.

Along with a sign, the sales personnel should be aware that the store DOES carry GF items when asked.  They don't necessarily need to know which items, but just that they are carried at that location, and then maybe have a list to refer to, or have the items marked in the case with the international sign for GF which is a wheat sheaf in a circle with a line drawn through it.

It would be most helpful for there to be a list behind the counter for referral of what is in the different coffee drinks - we need to know if certain flavorings contain wheat, rye, or barley, and often I will just get something simple as opposed to adding I cannot be assured that the additive is GF.  

After adding GF items in an area, it would be great to do a presentation at a local support group.  You will find them very receptive.

We absolutely would want GF items. Anything we can get, but really GF versions of anything at the bar would be great. I agree to look at things that can be double purposed (fruit & yogurt), but anything sold as GF needs to be individually packaged, and labeled on the package. I'd agree with needing to have a big sign for them.

You may also look at rotating items, so maybe one week it's a lemon poppy-seed cake slice, then next rice crispy treats, etc...  If you combine that with fruit / yogurt options that are always available you'll prevent the GF food fatigue some of us get from eating the same thing every day. I'm not saying money isn't a problem with this, but we'd definitely pay more. We're used to it, it's in our budgets that we pay more for everything food related.

You may also look at local GF bakeries. There are a couple in Atlanta that could probably do great jobs at getting items out the the local stores, which would keep the items fresher which can be a problem with GF items.

Also, I've heard a couple of drinks from time to time are not GF... I stick with my regular 3, but it'd be nice to have a cheat sheet for those in store if there are any!

Good Luck, and thanks for looking out for us!

- I'd love to see GF Muffins, Biscotti and other baked goods.

- Definitely individually packaged.  If it's unpackaged it's too easy to become contaminated by other non-GF foods.

-  A sign would be helpful to inform Celiac customers of GF products.  It would be too easy for the barista to get too busy to tell each customer.  

- The GF items could be in the same pastry case as long as they are individually packaged.  You could even add a small sign indicating GF items - make it eye-catching!

- I think all Celiacs understand the cost of GF items/ingredients is higher.  All of our wallets suffer!  But the price we pay to stay healthy is 100% worth it.  So yes, we would understand if GF things cost more.

How exciting that soon I may be able to enjoy my Starbucks coffee with a GF muffin/biscotti/etc!!!!  Thanks Starbucks!!!  

PLEASE offer gluten-free items!  It would be best if they were clearly marked.  Either pre-packaged or in a separate bake case.  It would be wonderful if you offered g-f muffins, cookies, or quick breads.  I would understand if the price was slightly hire than other items.  Thank you!

I think it is great that Starbucks is thinking of offering some GF options.

What specific gluten-free products would you like to see in our stores? I would love to see muffins, cookies, or other pastries.

• Would you prefer to see it individually packaged or unpackaged?

Either way is fine as long as there is no cross contamination

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you? A Sign would make it easier to tell which items are GF and would prevent any miscommunication as to which items are GF.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere? Probably elsewhere so that cross contamination does not occur.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version? Yes. Most people who live on a GF diet are already prepared to pay more for a GF version of any product.

Thank you for considering offering  GF options!!

Oh, my gosh, I'm soooooo excited that Starbucks is considering offering some gluten-free options!!  This is so fantastic and so needed by so many people.  I'd be happy to see almost anything, muffins, brownies, cookies, crackers -- anything would be greatly appreciated!  

I think having it displayed in a case would be more appealing, but even wrapped items are fine.  The case would have to be either a separate one or somehow divided off from the other gluten items so that no one would be sick from it.  

I would like to see signs displayed saying that you have these gluten-free items.  I would also like to see the gluten-free items listed on the menu.

No problem paying a higher price.  All gluten-free products have a higher price.  We are just happy to have something available!  It beats not having an option.

Having gluten free items is an awesome idea! Gluten free items should be individually wrapped and kept outside of the pastry case, they should be clearly labeled as gluten free and having signs indicating gluten free options available would be very helpful and would help spread the word. I have celiac disease and many of my friends let me know when they find out somewhere has gluten free things. Many people are on the gluten free diet for one reason or another and would appreciate having even more things to enjoy at Starbucks. When I was in Philly the Starbucks had fruit and cheese plates which were awesomely good, but here locally in Oklahoma none of our Starbucks have them. I wish they did, I would be in more often. My favorite Starbucks that I frequent has a gluten free list printed out for people who come in. I really feel welcome there.

What specific gluten-free products would you like to see in our stores?- muffins, breads, sandwiches

• Would you prefer to see it individually packaged or unpackaged?- individually packaged.

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?  See it on a separate GF sign, the food should be labeled.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere? - pastry case.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?- Yes.

As someone who must eat gluten free, I would be thrilled if Starbucks offered GF items.  To help promote the items, you could invite the local GF/Celiac support group to the store to sample the items.  The word will spread quickly!

Some of the items currently offered could be gluten free with simple changes; i.e.; cheese tray would be GF if the bread or crackers were wrapped or offered separately, same with the fruit tray.

Education of the employees is also very important.  There is nothing worse that ingesting gluten because someone "thought" it was ok because they didn't see the word 'Wheat' on the label.

I enjoy going to Starbucks and would be very happy if I could eat something with my tea.

Thank you for asking us!

Gluten Free?  Yes, Please!

I agree with a few of the earlier posts in that the Baristas must all be trained on what true "gluten-free" means.  From all the hidden places gluten can exist to how cross contamination works and just how sensitive some people like myself are to the smallest crumbs.

Otherwise, I would like the GF items individually packaged, in a separate case would be ideal but understandable if that can't happen.

Signs indicating that GF items are available would be perfect.

And what I miss most is those warm gooey Apple Fritters.  Find a way to make them GF and I'm a customer for life.

Gluten Free and Dairy Free would be wonderful, as there are many of us who are also Lactose Intolerant (we appreciate the availability of soy milk!) As for the products, biscotti, scones, GF Oatmeal, anything that a regular customer will eat even though it is labelled GF.  As for the items, unless you are developing seperate pastry cases and lots of education for your staff, they need to be individually wrapped to prevent cross contamination.  Lots of signage is good, as you get new offerings, having the baristas ask would be nice as well.

As for price, as a community we tend to expect higher prices, but remember with good outreach, and decent advertising, these products will bring in an entirely new market share, as well as be something your regular consumers will enjoy--so the price points should not be too much higher.  Thanks for continuing to engage the GF community!

Thanks for considering GF items in your store.  We are often at the mall longer than expected or stuck in an airport and the GF options are often ONLY fresh whole fruit - if you can find it (and drinks).  BTW - I've never seen the GF Amaretti cookies in any of your stores.  I will look harder.

GF Items - Brownies, Cookies, Donuts, Cakes, Pastries, Fresh Fruit, etc...  But these things need to be made in a dedicated GF facility.  I would not buy a GF cookie, for instance, made in plant or bakery where other non GF foods are made - only because there is too much gluten flying around and too much room for error.

Definitely pre-packaged and marked GF.  The cross contact issue is too big of an issue not to pre-package - makes it easier for your baristas too.

A sign or paper the baristas can give to the customer stating which drinks are GF would be the safest!  GF is too hard to remember and Starbucks shouldn't rely on a barista to remember all the different allergy statements for each drink / food item.

I think the items should be offered in a different area than the current pastries - gives a better signal that cross-contact has been handled seriously by Starbucks.

Regarding the price - yes, it is ok if prices are slightly higher - but please remember that some of your current pastries are price too high.  For instance if you take one of your current cookies and made it GF (in a dedicated GF facility), I would buy it for about $2.50 or less.  I think a 10-20% increase would be ok overall.

To make it easy, I would consider starting with pre-packaged items that already exist.  Pamela's prepackaged GF cookies (which because of the size I would pay no more than $1.00 per pack for), French Meadow pre-packaged brownies, French meadow also sells chocolate chip cookies and cheesecake - perhaps they could pre-package them too???, Celiac Specialties in Chesterfield Township, MI has THE best GF donuts!!!!!  I'm sure they could find a way to pre-package.  They are also a dedicated GF facility that makes awesome cakes, cookies, etc...  Whole Foods has a dedicated GF facility that makes awesome cookies, etc... - perhaps you could strike a deal with them...  Just some ideas on how to start up with minimal cost - because these places already exist.

GF products was a $2 billion industry last year - it is increasing at a rate of 5-10% per year and will do so until all the people with Celiac are diagnosed.  Don't forget all those with ADD, ADHD and Autism trying out GF diets - you might want to have some GF/Casein free items as well (but be careful - sometimes Casein free items don't taste as good) - I believe the French Meadow brownie is Casein free as well as GF.

Best of luck!!!  

Laura

I want to add my voice to this issue.... More GF!

I would love any of the bakery products... especially the holiday breads.

Signage would be the best route to go as the celiac's don't wear signs that proclaim their celiacness, nor do we look different than other people.

If GF products were to be displayed close to non-GF products, they would need to be individually packaged.

As to the cost, I pay more for breads and cereal and this would seem natural to me.  Of course, if you want to give us a break, it would be appreciated.

I love stopping at Starbucks but hate walking by the case and not being able to get something to nibble on... And then to be asked by the barista if I want a pastry -- horrible!

Thank you for this opportunity to comment.

I too would love it if Starbucks had Gluten free items!  I have celiac disease and am sure that I would go there more often if I knew that I could also get something to munch on.  Ditto everyone above about the need for prepackaging to avoid contamination.  I would like biscotti, cookies, brownies and a sandwich option would be  a dream.

Thanks for considering it!

i had a most frustrating experience at starbucks, recently.  i received coupons to try the new chai teas and when i asked the barristas if they knew if it was g-f they told me, "no, it has caffeine".  when i tried to explain another barrista came over and said, "i don't think so, it has sugar in it'.  i would have been less frustrated if both of them had just told me they had no idea what i was talking about.

i was actually stunned because i have read about how starbucks is gluten conscious.  i do not expect all personnel to be fully cognizant but, at least be familiar with the term gluten-free.  i do not know how starbucks can plan on serving g-f products unless it FULLY trains its personnell.  that includes the cashier who may just be taking orders and money.

i would like to see g-f muffins, biscotti or some kind of cake.

g-f items should be individually wrapped.items should be clearly marked with a sign.

no preference as to where the items are as long as they are CLEARLY marked and easy to identify.

yes, i would be willing to pay a LITTLE more, but not the exorbitant pricing of some stores.

What specific gluten-free products would you like to see in our stores?  Available Drinks and products.

• Would you prefer to see it individually packaged or unpackaged?  Yes

• How would you like to learn we have gluten-free products? Website notices and in store postings.  For example, would you like to see it on a sign or would you prefer the barista tell you?  Both

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere? anywhere as long as there is something and the Barista can direct to a section.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?  I wouldn't mind as long as its not that much more.   It would be wonderful to be able to go in to a store and order off a specific gluten free menu.  The conveinence is welcoming and easier to handle then to always have to try and figure out what I can and can't have.  For example, Outback and Uno's have gluten free menu's and its just wonderful to be able to sit and look at a menu and order and enjoy without all the worry involved.  When you tell the waiter or waitress they do the rest and its just relaxing not to have to stress about it.  

You would see me back in Starbuks a LOT more if you were to offer identifyable gluten free items!

• What specific gluten-free products would you like to see in our stores?

Cookies, Muffins, Banana Bread

• Would you prefer to see it individually packaged or unpackaged?

Individually packaged.  Many of us would feel more comfortable that way and would not worry as much about cross contamination, which is a huge issue.

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

A sign on the items.  Also, when you do introduce more GF items, a sign in the store would help.  My non GF friends tell me when they become aware of a place offering GF items.  Easy advertising for you.  Also, definitely educate the baristas, both about the food items and also about beverage options.  

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

A separate area would be ideal, although many GF items are best kept refrigerated.  In the case would be OK if individually wrapped.  Top shelf would be best.  If I saw something on a lower shelf, I would be hesitant to purchase for fear of contamination by crumbs from other things.  

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

Most of us would understand if the cost was somewhat higher.  We expect that.  Just don't make things so expensive that you outprice us.  We'll appreciate it and I'll be more likely to return frequently.  

Thanks and I really look forward to enjoying GF treats at Starbuks!!

• What specific gluten-free products would you like to see in our stores?

Anything would be great! I would also really appreciate some kind of symbol marking which drinks are gluten free.

• Would you prefer to see it individually packaged or unpackaged?

As others wrote it is important to keep gf items separate from wheat goodies.

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

Signs are great, packaging with the ingredients listed is also key because it is hard to rely on a busy barista to know exactly what is in each baked good.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

As long as there is no cross contamination it doesn't matter where they are.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

Yes though they still need to be affordable :) Thank you so much for considering this. It would be wonderful to know there was somewhere to go to pick up a snack I would enjoy and that would be safe for me to eat!

Wonderful news!

I'd like to see chocolate chip cookies, brownies, cakes, breakfast pastries - anything that goes well with coffee/tea.

Unpackaged is more aesthetically pleasing, but packaged ensures that the products remain gluten-free, unless these items have a separate container.

It would be great if you actually announced it on a commercial or on youtube or on your website (the more people that know, the better).  But signs are key, because as a celiac I always look to the labeling to tell me what is safe to eat.

It is understandable that one would charge more for gluten-free products, but please keep in mind our overall higher cost of living compared to people who do not share in our affliction.

A very hearfelt thank you for considering this gluten-free innovation!

I think it is great that Starbucks is taking the allergy sufferers into consideration. I think the items should be packaged individually and a sign displayed. The items could be in the pastry case as well as the shelf.  Cookies, scones or muffins would be good. I'd understand if the price was a little higher.

• What specific gluten-free products would you like to see in our stores? Scones and sweet Breads.

• Would you prefer to see it individually packaged or unpackaged?

Individually packaged

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you? Both would be excellent

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere? Pastry case or shelf.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version? We expect it! But price gouging is obsurd.

We are a GF Flour Manufacturer and finding good GF food is a quest for those with Celiac Disease or Gluten Intolerance.  We are also a celiac family and know the importance of keeping the foods free of cross contamination, thus the individual wrapping of the products. We would love to visit with you and help you on your quest to add GF items to your inventory. Iris Lutkewich CEO, Domata Living Flour, Inc.

Let me just say this would be AWESOME if SB started carrying GF items.  I don't know how many times I've been in SB getting a coffee and staring at the pastry case wishing I could get something.  At any rate here's my contribution:

• What specific gluten-free products would you like to see in our stores?

Everything you offer normally - muffins, cookies, sandwiches, cakes.  

• Would you prefer to see it individually packaged or unpackaged?

Unpackaged is fine, but only in a dedicated case.  Individually packaged is better, but don't resell products that are already widely available in stores.  Variety is the spice of life and it would be nice to see some different items.  They should also taste amazing.  :)

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

Signage!  Emails!  Promote the hell out of it, there are more GF people out there then you know.  

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

In the store is fine, as long as it's visible.  It's not worth it if it's put in the dark reaches of the store and no one sees it.  Pastry cases are great, but use a dedicated pastry case for GF items.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

GF products are costly no matter what.  As long as the cost was reasonable then I would have no issue paying for it.  I mean most people that go to SB have no issues forking out more money for coffee anyway right?  ;)

• What specific gluten-free products would you like to see in our stores?

Any pastry would be lovely!

• Would you prefer to see it individually packaged or unpackaged?

I don't think I would trust it was uncontaminated or even gluten-free if it wasn't packaged with ingredients clearly labeled.

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

Definitely a sign.  Celiacs look for labels and want it in writing.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

Pastry case would be fine, as long as they are packaged and labeled.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

Yes, as long as the price isn't seriously gouging.

One more suggestion:  There is an awful lot of gluten free food that tastes just awful.  I would seriously recommend having the items taste tested extensively to make sure it is of the variety that actually tastes good.  If you offer GF food and it tastes bad, it's not going to sell.

Thanks - this is very exciting!!!  You will make a lot of people very happy and loyal by offering something tasty that they can actually eat (I still can't even believe it!!).

just to preface: i have celiac disease, so i follow a gluten-free diet, but I don't have any other restrictions

-products: I'd like to see something healthy and practical, like a sandwich or a low-fat banana bread or one of those stella bars that look so delicious (although maybe some people who don't trust any kind of oats wouldn't buy them... i eat irish oats, though.). Brownies or cookies would possibly sell better with the non-GF population, but I would be more interested in having a lower-cal GF option to purchase that isn't always a plain salad or fruit. I also agree with the idea of offering a cheese plate or that protein plate without the bread (maybe the bread could be kept separately and added after for non-GF customers?).

-packaging: INDIVIDUAL! I was actually kind of offended to read one of the earlier comments saying that the food should not be packaged because it will be fresher - clearly this person has no knowledge of the GF contamination issue. (Which is to be expected - but that's why large stores such as Starbucks can help to educate the larger, non-GF population.) In order for us to feel safe purchasing these products, they would have to be pre-packaged and contamination-free. Thus, sandwiches might be a good place to start. You could also put a little explanation on the package explaining why the food is wrapped. Heating the products would probably be important as well, as GF food tastes better warm - maybe there can be designated ovens?

-signs: i think they're important, and maybe you could have free samples of the gf food out during the first weeks, too - maybe celiac customers wouldn't taste the samples, but they'll buy the food anyway. if non-gf customers taste the food and see how good it is, hopefully they'll buy it!

-if the products can be pre-packaged, please place them in the case! having them kept separately is better than not having them at all, but being able to order an item just like everyone else in the store feel best of all

-i would definitely understand if i have to pay more for my gf food, but i would just like to say that it would be such a shame if because the gf goods cost more, regular, non-gf customers don't purchase them because of the price, and then starbucks discontinues these products claiming that there is not enough demand for them. of course, that's nobody's fault, but maybe the first products created could be kept as inexpensive as possible (maybe a pastry with a fruit or chocolate filling so that the expensive, gf flour ingredients are kept to a minimum).

thanks for considering this and asking for our feedback!!

On the topic of cost; yes, gf ingredients do cost more. However, we are already feeling the pain of the drain on our wallets at the grocery check-out,etc.. While it is understandable they would cost more, they would still be considered a luxury item and I, personally, am less apt to splurge if the cost is too much higher. I am sure I can speak, also, for my two college-age, gf, flat broke daughters who ADORE Starbuck's as much as their mama.

Hi,

This is one tough diet, so people on it don't get to eat out much and have to be very cautious when they do.  That's why gluten free customers will jump for joy when they see a new business willing to reach out and work with them.

As the mom of a 9 year old celiac daughter, this is what I would love to see Starbucks do with this:

-Start with training your staff on how to handle gf requests.  Also, have a list of ingredients of all products on hand for review by customers who have any allergies.  (Panera does this.)

-Announce your efforts via email and maybe ad.  Word will spread like wildfire in the GF community as well.

-Put a sign up by the menu that a list of ingredients is available, or you could even put a little "GF" by gluten free items listed on the menu.

-Put a sign on the pastry case stating that GF items are available.  These items should be either individually packaged or away from the other items to avoid cross-contamination.

Yes, the cost of gf items can be more expensive, and anyone on this diet knows and expects this.  It would be nice if it wasn't *that* expensive!

I have tried to take my daughter out with me to a coffee shop at times and have learned the hard way that most places don't know the ingredients in their items.  (Like if syrups or teas are GF) so we ALWAYS bring our own stuff for her.  It would be nice to know there was a place where we could just pop in for a treat.

Thanks for thinking about this population.  It will pay off for starbucks!  This is becoming more diagnosed in this country (finally!) so the numbers of people on the diet should keep growing.

Good luck!

Kelley

Please: gluten-free items MUST be individually packaged, because even if they're in a separate area from gluten foods, just one contaminated serving utensil or pair of gloves can poison the whole batch of gluten-free items.  

Along with gf foods come the responsibility of educating all servers about the seriousness of some customers' food needs.

I vote for gf scones--they're great with coffee.

I would be so excited to see GF foods offered at Starbuck's and hopefully not just in the U.S but also Canada.

I would love to see some quick breads and cookies available.  Specifically, if it's possible, a GF version of the ginger molasses cookie!

Everything would have to be individually packaged, and a clear label would eliminate any possible mistakes.

I think a sign would be a great way to advertise GF options.  Preferably, a list of the GF foods that you offer, so that we don't have to ask.  I find it embarrassing, especially when someone doesn't know what I'm talking about.  The less attention brought to me, the better.

As for the cost, I would expect it to be slightly higher than normal foods.  If you gave out a receipt to customers, we could submit those receipts with the rest of our taxes, and would recieve back the difference in cost with our tax return for those who are specifically Celiac.

• What specific gluten-free products would you like to see in our stores?

I would love to have a list of which drinks are gluten free.  I have never been a starbucks customer and this would make me a customer.  I also love the gluten free breads/brownies/cookies made by: gluten free life (gflife.com), Andreas fine foods (andreasfinefoods.com).

• Would you prefer to see it individually packaged or unpackaged?

Individually

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

Sign in store and information on your website

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

There own table

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

Drinks should be the same price.  I don't mind if other products are higher cost.

Hi,

It would be terrific if Starbucks came up with some fat free/low fat goodies.  And, I am willing to pay a higher price. I would definately frequent Starbucks often if they carry gf products. I'm tired of having to bring my own gf brown bag!  (How about gf brownies, chocolate chip cookies and cheesecake squares?  Yum!   This will set off other coffee places to serve gf as well.  Hope you all will do this asap.  Thanks......(Ilovecaffine)

What specific gluten-free products would you like to see in our stores?      biscotti, brownies, cookies, something small to eat with a coffee.  Low fat would be even great too!

-Would you prefer to see it individually packaged or unpackaged?

individually packaged for safety

-How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?  Clearly labeled sign.

-Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?  pastry case or in a display on the counter like alot of your smaller cookies

-The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?  I suppose.

What specific gluten-free products would you like to see in our stores?      biscotti, brownies, cookies, something small to eat with a coffee.  Low fat would be even great too!

-Would you prefer to see it individually packaged or unpackaged?

individually packaged for safety

-How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?  Clearly labeled sign.

-Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?  pastry case or in a display on the counter like alot of your smaller cookies

-The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?  I suppose.

• What specific gluten-free products would you like to see in our stores?

Sweet breads, muffins, cookies, it would be so nice to grab a snack when visiting with family and friends instead of being left out and hungry.

• Would you prefer to see it individually packaged or unpackaged?

individually packages, easier to prevent cross contamination which is a big issue.

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

clear signage would be great.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

Cross contamination is a big issue so if they are in the same case they need to be on upper shelves so no crumbs are dropping on the packages.  we don't want to have to wash the pack and our hands again just to eat safely.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

expected.

• What specific gluten-free products would you like to see in our stores?:

sandwiches, cookies, muffins, pastries, wraps, but nothing that is too high in calories or fat

• Would you prefer to see it individually packaged or unpackaged?: either one, but packaged is probably best to eliminate cross-contamination

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?: A sign or advertising campaign

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere? : pastry case/refrigerator section (it would be nice to have the option of warming items up)

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?: Yes

I am delighted to see that you will be offering gluten-free items to your menu!  Hopefully, they will be easily identified in writing, labeled on a sign and either wrapped or placed separately in the pastry case.  Please also consider adding dairy free to (at least some of) your gluten free items as there are many like me who must adhear to a gluten-free and dairy-free diet.  Also, I would like to see a mint mocha dairy free frapp or other dairy frapps added to your menu selection.  I have not seen nor have I been informed about the GF Amaretti Cookies,  as yet, even though I have told almost every barista (in many Starbucks) about my GF and DF diet.  I am happy to find Starbucks is continuing to test ideas to please your customers...another reason why I just love STARBUCKS! :O)

I would love to see  a cannister of individually wrapped GF Biscotti on your counter clearly labled as gluten free.  Gluten free scones and muffins would also be great.  I love Starbucks and it would be even more wonderful to be able to enjoy a baked morsel with my latte :)

If you have signs or advertise the fact that you have gluten free options, the news will spread like wildfire throughout the gluten free community and you WILL increase sales.

What specific gluten-free products would you like to see in our stores?

Answer: I would love to see two options for breakfast and lunch.  Perhaps a GF muffin/scone and egg sandwich for morning and a GF sandwich to go or fruit/cheese plate for lunch.

• Would you prefer to see it individually packaged or unpackaged?

Answer: I would definitely prefer to see it individually packaged so there is no confusion or contamination for baristas or consumers.

• How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?

Answer: I would like to see a marking like a GF sticker on the signs for all GF products.

• Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?

Answer: The pastry case where all other food is displayed.  That way, it will enable unknowing GF consumers to see them.

• The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

Answer: This is something that all GF consumers deal with when purchasing any sort of GF product.  Understandable, but still must be reasonable and affordable.