If you are new to My Starbucks Idea we want to welcome you and hello again to our regulars. Look for us in the comment stream of your ideas. We’re the ones in orange. We also give updates on action taken on ideas in the Ideas in Action section of the site. We work in different areas of the business and monitor specific areas of the site that relate to our daily job. We love reading your ideas and sharing them with the company.
― sbx_bean, I’m Cecile, the MSI community manager
― sbx_stor Sally is an expert on the Starbucks Card and Loyalty team
― sbx_esp Mark represents all things beverage
― sbx_jska Joelle watches the building community sections of the site
― sbx_kand Kristin is a long time partner who works in Global Responsibility
― sbx_slon Sue is our environmental guru
― sbx_evan and sbx_mdro Erin and Megan are the food experts
― sbx_kg Keri is our in-house dietitian
― sbx_ssta Sean is our newest moderator and represents grocery products
― sbx_lbri Leigh is especially interested in the community and other involvement ideas
― sbx_joe Shelley is all things merchandise
― sbx_kpar Kathy is interested in your packaged coffee and tea ideas
― sbx_dlin Destiny watches for the packaged food ideas
― sbx_kyle, sbx_cmah, sbx_eho, sbx_Teve, and sbx_kk Kyle, Charisma, Erich, Teri, and Kaycee look out for ideas for “our partners” as well as the plethora of partner ideas on the MSI partner site
― sbx_rnis Russell monitors the atmosphere and location ideas
― sbx_aorr and sbx_nric Anali and Nancy are the V2V partners interested in community ideas. Check out V2V, the Starbucks social network about community @ www.V2V.net/Starbucks and follow them on Twitter @StarbucksV2V.
― sbx_gc Grace works with our register systems
― sbx_shvr Kevin watches for the new technology ideas
― sbx_Dcoh and sbx_jsim Major and Jason are experts on all things coffee and tea
― sbx_bnel Brad is the voice behind @starbucks Twitter. He sometimes adds a comment to MSI too when he’s not twittering.
― sbx_matt Many of you may be familiar with Matt. He is working on some other exciting projects but continues to be an active advocate for MSI.
Since we launched this site, you have shared over 65,000 ideas with us. We share the popular ones and interesting sleeper ideas with our partners. Some of the ideas we’ve launched include Great Conversations, Splash Sticks, Free Drink with Purchase of a Tumbler, and Birthday Brew.
Some ideas recently put under review include: Coffee Traveler, Sugar-free Mocha, and Rewards Mug.
Some terms you may see on the site:
• under review means there’s a team of partners actively working on the idea to see if it is viable for the business and relevant and meaningful to our customers and partners.
• reviewed means the idea has been discussed and a decision made not to pursue the idea at this time.
• coming soon means it will be in our stores in the coming weeks.
• launched means we have turned your idea into action.
We look forward to hearing your ideas and turning many into action in 2009.