Hello, Mark here again from the beverage team. We’ve noticed some concern around the decision to switch to a new soy package and formula, and realize that there are some unhappy soy drinkers out there. Therefore, we wanted to share some information so that you (our loyal soy drinkers) have more visibility into the decisions that affect you. Let’s begin by addressing the packaging change. We decided to move to a bigger package to reduce our use of packaging materials. We believe this change will have a positive impact on the environment and enable us to reduce our soy milk packaging waste by approximately 25%. We are, and always have been proud of our environmental consciousness when … more »

Twenty years ago, we began a project to try and create the authentic taste of Starbucks® fresh brewed coffee in an instant form. Recently, we were able to crack the code through a U.S. patent pending technological breakthrough. You’ll be amazed how good this tastes. Introducing, Starbucks VIA™ Ready Brew: A rich, aromatic instant coffee that delivers the same great taste and quality of Starbucks® coffee. Whether you’re traveling, at your office or relaxing at home, you’ll never be without a great cup of coffee. Be one of the first customers to try this new coffee experience, visit StarbucksVIA to learn more. Starbucks VIA™ Ready Brew will debut in Seattle … more »

Recently I asked the MSI community to share their favorite brewed coffee. Here are the results: • 27% Caffe Verona® (featured morning pick 2/9 - 2/15) • 11% Ethiopia Sidamo® (featured last week) • 17% Guatemala Casi Cielo® (featured morning pick this week) • 15% Pike Place Roast™ (offered everyday) • 30% Sumatra (featured morning pick from 2/16 - 2/22) You have a choice of brewed coffee every morning until noon. Company-operated stores in the U.S. offer Pike Place Roast™, Pike Place Roast™ Decaf and Today’s Morning Pick – a bolder selection that changes every week. After noon, stores continue to brew Pike Place Roast™; and … more »

Today a number of media outlets have reported that Starbucks will be introducing a new instant coffee product next week. Here are a few details we can confirm: We are hosting exclusive events next week in New York and other cities where we will unveil the product. We have been working on this project for a long time, and have a patent pending on the technology that enables us to create the authentic taste of Starbucks coffee in an instant form. As an aside, I can also say that I've tasted it, and it delivers. I can't wait for all of you to try it. The other part of the story to be aware of is the tremendous market potential. The instant coffee market is a $17 billion global market and … more »

Value is one of the more popular themes we’ve seen on My Starbucks Idea - from Daily Specials to Happy Hours , to Lower Your Prices . In response to our customers’ ideas and requests, Starbucks will begin offering Breakfast Pairings for $3.95 on March 3, in continental U.S. company-operated stores. Starbucks pairings combine a tall, handcrafted Caffè Latte or tall, fresh Brewed Coffee with some of our popular breakfast items. These pairings will be available all day and provide customers with an average savings of as much as $1.20, and with 100 percent ethically-traded coffee and high quality ingredients, the pairings offer a value beyond price. Two new artisan breakfast sandwiches … more »

More than half of the MSI respondents said their favorite oatmeal topping is brown sugar in the recent MSI question of the day poll. Let us know if you have any other oatmeal topping ideas. The results show customers like the current offerings we have in store for the Perfect Oatmeal: brown sugar, dried fruit mix, or nut mix. 53% brown sugar 6% dried apples 21% dried fruit mix 7% maple toffee 13% nut mix

Beginning today, StarbucksStore.com now offers Starbucks green recycled-plastic tumblers (made from at least 27% post consumer recycled material). These tumblers are tough and available in a nice “green” color that complements our Organic Shade Grown Mexico and Organic Serena Blend™ coffee. I especially enjoy the Organic Shade Grown Mexico as it reminds me of a trip to Cabo San Lucas and drinking a rich cup of coffee in the morning as the sun comes up, right before it’s comfortable to attend beach festivities. The Organic Serena Blend™ is made with both African and Latin American coffees – much heartier than Organic Shade Grown Mexico and very nice iced (if … more »