A Note on Soy Milk

Hello,

Mark here again from the beverage team. We’ve noticed some concern around the decision to switch to a new soy package and formula, and realize that there are some unhappy soy drinkers out there. Therefore, we wanted to share some information so that you (our loyal soy drinkers) have more visibility into the decisions that affect you. Let’s begin by addressing the packaging change.

We decided to move to a bigger package to reduce our use of packaging materials. We believe this change will have a positive impact on the environment and enable us to reduce our soy milk packaging waste by approximately 25%. We are, and always have been proud of our environmental consciousness when making a decision at Starbucks, the decision to change the soy packaging reflects our mindfulness as stewards of the environment.

When we decided to change the packaging, an opportunity came up to adjust the formula as well. Our product developers crafted a smooth and delicate soy milk that would appeal to many of the soy drinkers. They produced a formula that is easy to aerate when it is steamed and warmed, (to get that velvety foam our cappuccino drinkers adore) while maintaining the same level of sugars as the old version. Just like the old version, the new soy is 100% organic. We tested the new formula using our in-house product testing and it scored well above the old version, signaling we could move forward in production.

We hope that by sharing a bit of background that went into making this decision, you (our loyal soy drinkers) can better appreciate and enjoy this new version of an old favorite.
 
Sincerely,
Mark



chianti82
2/5/2009 11:35 AM

As a partner, I have to say that whoever participated in the "in-house product testing” must have some pretty weak taste buds.  No matter how you try to justify changing the packaging (which I admit is a step forward) the product is watery and not as creamy as the Silk brand.

You say that you've noticed concerns??  These are customers who are spending $4 for a soy latte; they are not concerned they want change.  How can you appreciate spending that much money on a weak tasting cup of coffee that is not "Starbucks' Standards"??

You may be able to talk your way out of this with customers but as a partner I am embarrassed to be associated with such carelessness.

meggers
2/5/2009 11:40 AM

huh.  i like the new soy milk a lot better.

ArtM
2/6/2009 9:21 AM

In general, Starbucks product taste testing over the past year or so seems problematic.

You taste-tested Pike, right?

UrbanVoy
2/6/2009 9:54 AM

sbx_esp

All of what you say may be true, but the new soy tastes terrible. I agree with ArtM. Maybe the problem is your taste tests and what you deem acceptable.

Ian G
2/6/2009 2:53 PM

This has been asked before: "Remember New Coke?"

If that doesn't mean anything to you, Starbucks Pike Place is the New Coke of the Coffee industry. Do some research on New Coke.

So, if the same taste buds were used in testing New Soy as were used for New Pike Place (the newer, cheaper brewed Starbucks coffee) maybe the results are flawed.

kjminton
2/6/2009 5:41 PM

Who's taste buds are more important, customers or product developers? Let's see....customers give SBX money, product  developers take money (in form of pay checks).

What happened to "The customer is always right"? If your customers are not happy with your product they will go elsewhere.

ABBEYDOG
2/6/2009 6:43 PM

i miss having the pacific soy we had before silk.  it was low calorie and very flavorful, still buy it for home use.  when you are "used" to a way a drink taste, change is not usually good.  

Breve
2/6/2009 7:11 PM

Folks, The bottom line with this company is the "CASH". The customer is king no longer. It's the mighty buck. Cheaper coffee (Pike Puke), Cheaper Soy Milk, Instant Oatmeal,  smaller pastries and horribly inferior service. While this business model may help the cash flow  in the short term it will be devastating in the long term. $tarbucks customers have come to expect quality ingredients and superior service anything less will cut them short.

Breve
2/6/2009 7:13 PM

And BTW, I'm sure Silk brand would have bent over backwards to keep your account by providing larger packaging. $tarbucks one of the BIG problems here on MSI is you keep insulting our intelligence.

alyshalorraine
2/7/2009 1:42 PM

i'm a partner as well, and as far as im concerned our environmental pride is not to be had. in my store we don't recycle at all (regardles of a partner uproar!)... im with 'breve' on his or her comments, starbucks is losing the appeal that it had years ago for a faster service... we're in the same grouping as mcD as far as im concerned, and for a very loyal partner to be saying that, its pretty sad.

aaron_d_y
2/7/2009 6:33 PM

yeah i definately agree, im a partner as well and the new soy is extremely watery, its higher in fat, and has less protien.  and pike is really nasty, not one partner at our store likes it and customers are bringing it back and requesting bold instead!

CoffeePlease
2/7/2009 7:04 PM

First of all, spare me the crap about environmental awareness. White Wave is fully capable of coming up with whatever packaging you want, and frankly, New Soy came in a box that looked just like the same size and shape as a Silk box. Unless, you mean that "reduce waste" means selling less soy milk by offering a significantly inferior product. Second, New Soy wasn't tested on ME, and I haven't been back to a Starbucks since January 21. My last mocha that day was made with that stuff. It was so awful that I had to tip almost all of it down the drain, after several sips. The artificial vanilla flavoring was overpowering and intolerable. I'm severely lactose-intolerant, so I can't have regular milk. You've lost nearly $100 in business from me since then and counting. That's a new pair of shoes to wear to walk to your competitors. And, you'll have to find someone out there who likes this stuff so much to come in and buy a $4 mocha every day of the week to replace the lost revenue from me. You've successfully driven me away, and I had been buying a grande soy mocha nearly every day for almost 10 years now. I even had a Starbucks cup thermos with my order written on it. I'm done with Starbucks, unless that foul soy milk aka New Soy is tossed out and you return to the Silk brand.

msi_sea
2/7/2009 8:15 PM

I'm not a soy drinker, so I have no opinion, but this is, once again, a key area Starbucks constantly and consistently fails more and more these days.

At a time when Starbucks -NEEDS- their customers more than ever, they seem to be doing everything in their power to drive them away in droves.

In this case, why the change? Even more so, why no response from sbx_esp on the complaints above? These are real customers (well maybe even some former customers now) that have real complaints that need to be addressed.

This website seems to be really good at proclamations and "NEW NEW NEW," but when it comes against some customers who may not be happy, the proclaimers disappear.

There is clear evidence in this. Simply take a look at:

blogs.starbucks.com/.../poll-results-what-s-your-favorite-brewed-coffee.aspx

Why no response on this? Clearly there are some unhappy folks on this post, yet sbx_bean has only glanced at some of the comments, made some irritatingly offensive responses that in no way addressed any of the concerns or complaints of Starbucks' CUSTOMERS who took their time to give the company feedback. This is feedback that can make Starbucks even more profitable, but, again, Starbucks comes back extremely arrogant sounding very much like they don't need feedback from customers. Even more, Starbucks comes off like they're ABOVE their customers, deciding for the customers what the customers should want.

Another clear example of this is this post:

blogs.starbucks.com/.../your-bold-solutions-a-follow-up.aspx

Your CUSTOMERS demand bold on tap open through close. Your CUSTOMERS demand decaf on tap open through close. Why did you and why do you continue to offer up a half-way offering of "we'll have bold and decaf sometimes" and Pike Place? No one likes any of this, yet Starbucks goes on to defend it. Your core customers (Melody from this website comes to mind) are asking, and you're just blowing them off. How much longer will they stand for this treatment until they're just sick of it and go to your competitors for their coffee?

In the short term, I'd like  to see the former posts' authors answer up. As well, I'd like to see this post's author answer some of these concerns. Why even have this website if no one at Starbucks will take the feedback and give some consideration to the customers' concerns? That includes answering up on this website. I kind of thought that was the whole point of this website.

Kroz121
2/7/2009 11:42 PM

In response to ArtM's post, Pikes Place is a roast that has been around since 1971, it was the ORIGINAL Coffee that started it all for Starbucks, you can't just change a tradition... and everyone's taste buds are different... I am not a huge fan of the taste, I prefer bold coffee... and if that is what you prefer, just ask a barista to brew some up fresh for you, thats what we are here for... also, I love the Soy!

Kroz121
2/7/2009 11:46 PM

Ok, So I have to correct myself, My store still uses Silk, and I love that...

Melody
2/8/2009 9:39 AM

***[quote=Kroz121]In response to ArtM's post, Pikes Place is a roast that has been around since 1971, it was the ORIGINAL Coffee that started it all for Starbucks, you can't just change a tradition...[/quote]***

Oh my god that's such wrong information, it's shocking. Kroz121, Pike Place Roast was launched April 8, 2008 with much fanfare first in Bryant Park and then at Seattle's Pike Place Market!!! It is NOT anything like a traditional Starbucks coffee.

I HIGHLY recommend you pick up a copy of Pour Your Heart Into It because it gives some great company history. You will learn that Starbucks was started by a group of men who wanted to roast coffee a little darker than what Alfred Peet was doing.  Starbucks founders wanted to create a true dark roast coffee business.

The oldest coffees that I can think of are Sumatra and perhaps Verona since it was apparently renamed Verona from previously being "80/20 blend"

Starbucks DID just change a tradition with PPR which is why you have HUNDREDS OF THREADS BY HUNDREDS OF PEOPLE REPRESENTING THOUSANDS OF UNTOLD VOICES all complaining that Pike Place Roast is NOT meet with Starbucks standards for coffee.

***[quote=Breve]And BTW, I'm sure Silk brand would have bent over backwards to keep your account by providing larger packaging.[/quote]***

That is such a good point.  I’m sure Silk is much more unhappy about this than all the customers combined!! They’ve just lost a ton of business!!

***[quote]Clearly there are some unhappy folks on this post, yet sbx_bean has only glanced at some of the comments, made some irritatingly offensive responses that in no way addressed any of the concerns or complaints of Starbucks' CUSTOMERS who took their time to give the company feedback.[/quote]***

I am sure that sbx_bean has read every comment and is doing the best she can.  It’s not like she can swing open Howard’s office door, poke her head inside, and say, <i>“Hey Howard, Melody and many others don’t like Pike Place Roast.  They want to see our great coffees showcased and available as drip brew but not Pike Place Roast. Would you mind fixing that?”</i>

I have no doubt that she and Matthew are doing the best they can, and I don’t want to just shoot the messenger.  The problem is a little higher up within the company.

***[quote]Your core customers (Melody from this website comes to mind) are asking, and you're just blowing them off. How much longer will they stand for this treatment until they're just sick of it and go to your competitors for their coffee?[/quote]***

I was a core customer but the new core customer drinks Milk + Sugar + Espresso.  That’s not me. Pretty soon the roasting plants won’t have to worry about roasting anything other than Espresso Roast.  The reason that there are fewer people NOW complaining about PPR than 6 months ago, is that people ARE going to competitors. Whether we’re talking Silk soy or Pike Place Roast, Starbucks is just pushing people to competitors in droves!

Melody
2/8/2009 9:40 AM

Wow, I  so need formatting ability. Bold, italics, underline would help so much!

ryanwill
2/8/2009 2:58 PM

Thank you for "a note on soy milk".  I can appreciate Starbucks wanting to explain their logic in switching product however in the end this new soy milk  makes my drink taste awful.   What I want to know is if they are going to switch back?  Right now I haven't returned to Starbucks for three weeks (I would go once sometimes twice a day), if there is no chance of them switching back then I will just go elsewhere and stop wasting my time and money.

ABBEYDOG
2/8/2009 3:31 PM

it tastes like non fat milk to me and the package is the same from what i can tell....weird

Joanz1170
2/8/2009 7:27 PM

Please consider bringing back Silk soy milk.  The taste is richer, less sweet and fewer calories than the new soy milk you are serving.  I tried it once and will not ordered it again.  I am a very loyal Starbucks latte drinker, I usually purchase between two and four coffee drinks a day for my husband and myself.  

Blueyez
2/9/2009 6:26 AM

I appreciate the information, but I still can't drink the new soy.  I would like to see Silk brought back and very much hope that the feedback from various sources will be enough to prompt Starbucks to act.

anjelah
2/10/2009 3:09 AM

My daughter and I would go to Starbucks together every afternoon. She would get a soy steamer and a chocolate chip cookie. I would get a grande toffee nut soy latte. This was EVERY DAY. You have lost my business. My daughter took one sip of her soy steamer and won't ever order another one. She could tell the difference on the first sip. I dumped mine out. We haven't been back. We now go to Peet's right across the street from Starbucks in Queen Anne. We're not the only ones.  It is a shame.  

anjelah
2/10/2009 3:09 AM

My daughter and I would go to Starbucks together every afternoon. She would get a soy steamer and a chocolate chip cookie. I would get a grande toffee nut soy latte. This was EVERY DAY. You have lost my business. My daughter took one sip of her soy steamer and won't ever order another one. She could tell the difference on the first sip. I dumped mine out. We haven't been back. We now go to Peet's right across the street from Starbucks in Queen Anne. We're not the only ones.  It is a shame.  

caffeinefree
2/11/2009 3:25 PM

I am diabetic and casein intolerant.  Besides, I don't like sweet lattes.  Why doesn't SBs offer unsweetened soy milk for lattes?  I use this at home mixed with Soy Dream.  It's a perfect alternative to cows milk.  As an alternative I've requested decaf green tea and was told that you don't carry that either.

Porkchawp
2/12/2009 2:05 AM

ow idea if you don't like the soy.... bring in your own soy milk, as lame as it may sound. A customer that comes into my store does that now since he doesn't like the new soy.

MonkeyMagic
2/12/2009 7:46 AM

Yes, having to bring your own soy does sound VERY lame.

Not sure any of these comments make a difference... but, as a daily (sometimes multiple per day) Soy latte consumer at SB... I too am very disappointed with the new Soy... when the switch was made, the Barista told me I wouldn't notice the difference... that is tasted the same... what a bunch of crap that was.

pdxmocha
2/13/2009 5:23 PM

I agree with coffeeplease "White Wave is fully capable of coming up with whatever packaging you want, and frankly, New Soy came in a box that looked just like the same size and shape as a Silk box. Unless, you mean that "reduce waste" means selling less soy milk by offering a significantly inferior product."

I did not get to taste test this new soy milk!  I would have said DO NOT SWITCH!!!  I HAVE been going to Starbucks  EVERYDAY getting a grande SOY mocha.....that is $3.80 per day for me and $3.00 per day for my carpool friend.....that is OVER $200.00 per month Starbucks is now losing.  I won't order another mocha until they switch to Silk.

MonkeyMagic brings the soy milk...will Starbucks allow everyone to do that???

KROZ121-why does your store still carry Silk and has Starbucks thought about offering both or certain stores carrying the Silk???

Just make a wise business decision.....bring back the Silk and make everyone happy and bring revenue back into your stores!  Don't you want revenue in this tight ecomony???

jovzhie21
2/14/2009 1:49 AM

MonkeyMagic brings the soymilk. :))

Moby26
2/17/2009 11:36 AM

I am so glad that you have finally moved away from Silk.  I've been getting drip for so long (adding my own soy at work/home) and now I can finally drink a proper SoyLatta with some foam.  The new soy milk actually tastes like soy milk and not like overly sweetened cardboard.  

Thank you from all the true soy milk drinkers.

Please tell me if I can buy this in the market because I can't find one this fresh and clean tasting.  

RKuhl
2/17/2009 1:09 PM

Soy, like Pike Place, seems to be one of those things that the people who don't like it are incredibly vocal about it. They are still a small minority of patrons, but they seem large because they take every chance to tout the old ways.

The reality is that most people don't card about Silk vs. the new Soy, just like most people don't care about Pike vs. Bold coffee.  The people who DO care are passionate, but passion does not change the numbers.

Melody
2/17/2009 9:45 PM

RKuhl: I'd love to see the numbers you have to support those broad brush statements you just made. The fact of the matter is that no one knows any answers. The reason is that literally 90% of the time when a customer orders "bold" it is still rung into the register as "brewed coffee" which counts as a PPR sale. I'm very sure of this - In fact I'd say it happens to me more than 90% of the time.  Starbucks does not have the data. No one does.  Furthermore, over time we're seeing some self-selection of customers at Starbucks - I have no idea of the percentage but I'm very sure that SOME percentage of customers have been lost between 4-8-08 and present due to the lack of variety and I seriously doubt that the same number of new customers have been recruited due to PPR. That's unlikely. It's more likely that people are either settling for it, or were existing customers who traded down to brewed coffee. If sales were going up due to PPR, this would mean total revenue and store traffic going up, which is not what store traffic data shows.

mw118ca
2/17/2009 11:08 PM

I used to go to Sarbucks 3-4 times a week for a chai or tea latte with soy. Many of those trips involved my children, which easily results in a $12-15 purchase. The day the formula changed, I had gone to Starbucks in the morning and again late night, when they informed me of the new formula. I could never quite put my finger on it, but I eventually stopped drinking them altogether.

I found a gourmet chai concentrate and make my own at home using Silk. Now if i could just find the right matcha powder to replicate the green tea chai latte, I would be ok.

I'm not upset because I save tons of money now. However, I do think this is penny wise pound foolish. Soy costs EXTRA. Us soy drinkers pay for it, why skimp?

dezayre20
2/22/2009 7:16 PM

I absolutely love Starbucks but the new soy milk is AWEFUL. I can't enjoy the coffee/espresso shots because every sip I take I taste the watery soy milk with superficial vanilla. I beg you to please reconsider this decision. Please post your comments if you agree.

porschea
2/23/2009 9:00 PM

I prefer the Silk brand that they used before.  I have always trusted silk.  Maybe they can make a bigger package deal with Silk so we can enjoy our coffee again.

porschea
2/23/2009 9:02 PM

Also, Eighth Continent soymilk is just as great as Silk.

mommaluv
2/25/2009 7:04 PM

The new soy is too sweet, and tastes like peach when added into a green tea late. I have stopped drinking Green Tea Lattes because of the change..and I use to have at least 2 a day...

If the soy sales were soaring...why change a good thing?

Considering all the complaints online I have seen, I would deduce that the customer is unhappy and therefore the decision to change was WRONG.

Change isnt always good :(

happyvegan
3/12/2009 9:48 PM

At first I hated the new soy milk. I use silk and think that it is the best and when I first made the switch I was very happy that Starbucks used it. The new soy milk is very inferior to Silk, but I do not have anywhere else to go for soy (except home which is tempting especially in this economic climate). I wanted to try and give some positive feedback instead of always complaining about this or that, but the best I can do is to say I'm getting used to the new soy milk.

choco1
3/19/2009 3:54 PM

I have not tasted the "NEW" soy milk, but am tired of paying at least 40 cents more per cup for soy milk! It's not any more expensive than milk to purchase. Why are soy milk drinkers punished for trying to be healthier or maintain a health issue (i.e. lactose intolerance) and still have a treat once in a while? My Starbucks visits are few and far between now because of it.

macbabe
3/20/2009 12:58 AM

You've actually lost two more soy drinkers - myself and a friend.  Silk worked but this new stuff is chalky and yucky.  NO THANK YOU.

I have switched from soy chai to hazelnut signature hot chocolate - even though the full hit of unreduced lactose gives me a stomach ache sometimes (and sometimes worse).  I love my Starbucks drinks - I just wish Starbucks loved us back!

tinyteef
3/23/2009 7:58 AM

I also am a partner with a lactose intolerance. I've been drinking silk soy milk at home and work. As soon as we got the new box i spit it right back up.

I use to enjoy steamed soy milk on its own. Now i have to have something in my milk.

why do you have to mess with everything. the soy milk was just fine, it didn't need reviewing. this company is getting farther and farther from the customers, and closer to their money.

its a shame cause i really use to love this company.

lite soy
3/25/2009 7:19 PM

You should still address the fat issue and come out with Light Soy.  Just because I am allergic to Cows milk I shouldn't have to deal with the added fat.

iwillseekyou
3/27/2009 9:11 AM

I Absolutely agree with CoffeePlease and chichi82.  I am a recently separated partner and am very dissapointed with the new soy.  I am going out for coffee most days as I am travelling and am actually AVOIDING Starbucks, a company I have grown to love and trust. The taste of the new soy is so bad my wife and I walk to the competition even though sometimes the espresso isn't as good.  I appreciate the value Starbucks is offering lately and I would be going there often if it weren't for the BAD soy!

PLEASE BRING BACK SILK OR SOMETHING BETTER!

Soyblenders from pacific soy??

seattlecak
4/2/2009 7:16 PM

I haven't noticed a change in my soy milk, so either my Starbucks has not changed (very unlikely, I would think) or my tastebuds are not that discriminating, lol. I have two comments to add re: this thread.

Agree: Why do soy drinkers have to pay more for soy (when our latte prices have already been increased to compensate for rising milk prices.

Disagree: Bring in my own soy milk? That defeats the purpose of ordering a latte - the frothy milk! Otherwise I would just save the $5, get free brewed Starbucks at work and add my own soy.

Merrifield
4/9/2009 3:54 PM

I have been drinking soy lattes from Starbucks five days a week  for years, but I stopped going to Starbucks today.  I really, really, really don't like the new soy milk.  Never liked it from day one.  But also, something about it is bothering my stomach.  Maybe it's the higher fat content.  I didn't have this problem with Silk Soy.  I make lattes at home on the weekends with a Barista machine, Starbucks espresso beans and Silk Soy -- no problems.  But everyday after drinking my daily Starbucks latte at work, I'm swigging Immodium.  I have wondered if there is milk in it by chance? (I'm lactose intolerant.)  Or something else that's not in Silk Soy?  Or are they charging up their coffee with an extra jolt of caffeine?

Bring back the Silk Soy.  

CoffeePlease
4/10/2009 6:46 AM

I'm just checking back on this thread. I stopped by my old Starbucks the other day, and was going to ask for a doppio, so I could just put my Silk Soy in it back at my office. The sweet barista there told me she'd steam my Silk for me, and that she understood. She doesn't like it, either, and she said sales are just way down. Of course, that's due in large part to the recession, but changing a product isn't such a great idea, either. Oh, and she told me that they are not allowed to steam customer's milk, so she was doing me a huge favor. So, bringing your own really isn't an option around here.

I've been making my own mochas now since January, and after grocery costs, I'm up $250, at least, since that assumes only one mocha a day -- some days I'd go back in the afternoon. $250 is not a lot to a billion-dollar company like Starbucks, but with the recession, could they have afforded to lose me as a customer?

I don't know. I doubt Starbucks will change at all, and given the signs in the shop I used to patronize, advertising cheap meal deals, I think cheap fast-food Starbucks is here to stay. Odd, really, when it comes to lactose-free products, since my overall perception is that companies are actually becoming more responsive to this (niche) market over time. And, when it comes to Pikes Place, odd as well, since the overall trend in marketing seems to be offering many different variations on the same brand.

mejeni
4/16/2009 1:21 PM

I don't understand now this new Soy milk tested well for Starbucks because it tastes awful and ruins the drinks.  I'm definitely not going back to Starbucks until they get Silk back.  And if you want good taste, who cares about "velvety foam".  I want Silk!

jillxvx
4/30/2009 9:27 AM

I feel cheated and betrayed by Starbucks. I honestly hadn't noticed the change until recently, as I only indulged myself with Starbucks 3-4 times a month. Today I asked to look at the box of soymilk on the counter, and to my horror the new soymilk is NOT VEGAN. As a former partner, this is the last straw, and I definitely will not be taking my business back to Starbucks.

heidimaej
5/6/2009 7:42 PM

Rice Milk would be an amazing option -- please keep trying to refine the process of steaming it!!!

pastasmom
6/11/2009 1:23 PM

How about organic milk drinkers who aren't fond of soy?

gabriella
8/12/2009 5:05 PM

Greetings Soy drinkers

I think it would be nice if Starbucks listened to the "small percentage" of those of us who were loyal to Starbucks before the soy switch.  Would it be possible to have the silk  brand available once a month every Tuesdays let's say and see how many people ask for the silk instead of the new soy.   Wouldn't it  be nice if Starbucks tried this for the once loyal silk soy chai drinkers ?

Just a thought.  I now to make my own silk soy tazo chai at home.

Cheers,

Gabriella

bozley
8/15/2009 11:49 AM

Please offer low fat and non fat soy as an option~!!! there are many thousands of lactose intolerant people who also prefer not packing on the calories!

bozley
8/15/2009 11:50 AM

I too preferred the old Soy drink. But would also like the option of low fat and non fat soy!

judy85
8/27/2009 9:39 AM

Is the new soy milk kosher?...

candrinkcoffee
10/31/2009 7:08 PM

is the new soy milk gluten free? some soy milks add barley and are not tolerated by celiacs or others who are sensitive to gluten. I have experienced some symptoms after drinking my morning soy latte from Starbucks.  I agree with others that an unsweetened version would be great.

BoKnows
11/6/2009 12:05 PM

My wife really likes the new Soy milk. Is there somewhere to purchase it? When I asked the Barrista if I could purchase some she said no.

astroboy
11/13/2009 6:34 PM

When I found out there is 26 grams of sugar in my grande soy latte while I am trying to be healthy, I have to hesitate walking into Starbucks.

marijap2b
11/18/2009 5:54 AM

I have to be honest and say that I only drink Starbucks while on travel if I can’t find another coffee shop nearby.

It is frustrating that Starbucks does not offer an unsweetened soy milk option.  I don’t need the extra sugar, and especially not while I am traveling.  And yes, cane juice and brown rice syrup do count as sugar.  And it doesn’t count if it’s labeled organic.  And blah!  if I wanted vanilla flavouring in my coffee, I would ask for it.

I have noted the following things:

1) Your new soy milk comes in the same-sized package as the old soy milk (Silk).  I saw the box it when I asked your team person about how much sugar was actually in a serving of your soy milk. (This, after the umpteenth time I’ve been to a Starbucks to ask about unsweetened soy milk options.)  She showed me the packaging to demonstrate the amount of sugar it contained.  So, your claims that “reducing packaging and waste” should be reconsidered.

2) Your new soy milk has 13 grams of sugar per cup.  One cup is 8 ounces.  That means the 16 ounce latte I ordered had nearly 26 grams or about 1.75 tablespoons of sugar in it.  That’s a lot of sugar for cup of coffee.

3) How do milk-tolerant coffee drinkers get several choices of milk for their coffee (full fat, low-fat, non-fat), and soy drinkers do not (sweetened, unsweetened, lowfat, flavoured, etc.)?

4) The claim that Starbucks chose the current soy milk for its ability to produce a smooth and creamy latte isn’t what you make it out to be.  Perhaps it’s the amount of syrupy sweetener in the soy milk that gives the soy milk its “velvety” texture.  We are no coffee/latte slouches in our household – we make soy lattes all the time with unsweetened soy (the ingredients on the brand we use list “water, soybeans”), and can produce a wonderfully creamy, smooth texture (and yes, with foam if it is desired) with the soy milk that we use.  Perhaps it’s a training issue.

Just a few things I’ve noticed.

kilaMOMjaro
12/9/2009 9:00 AM

Please stop worrying about the velvety texture and take the vanilla  out of your soy! The packaging doesnt concern me either...those who drink soy want it unsweetened. You can add back the vanilla with syrup for those who want it. SB is the only coffee company near me who uses vanilla in their soy so I have had to go to Tulleys or Seattles best. I'd rather go to Starbucks so PLEASE! Listen to all of the people who have commented and fix the soy! =]

LTK
12/13/2009 11:08 PM

It is too bad that this company does not listen to those of us who feel the soy milk is too sweet.  Ever since you went with your own formula, I have not liked it.  I have really tried over the last couple of years.  Sometimes I get part soy and part water (but I still get to pay for the soy) .  I hate to say this but I prefer to buy my lattes elsewhere now.  I would rather go to Starbucks however!    

MeredithS
12/25/2009 9:53 AM

I found the soy milk created much more foam than the old one - which is good...but I am very upset with the new matcha. I used to get green tea lattes all the time. I actually had them for the first time in Japan starbucks. There, they were not sweetened and neither was the soymilk. When they came to the US, they were sweetened with a melon extract, but you could get it without the melon extract and it was wonderful. Now, the melon extract seems to have been added already into the powder and the powder is 10x sweeter than it originally was. Its terrible. i will never get one again and I am very upset - because it was a healthier alternative to coffee with slightly less caffeine. Sugar affects me (and everyone else!) and I would really prefer sugar free (not sweetened with artificial sweeteners either - just plain tea like the tea taste!!!!) and it should be brought back.

megancw
2/23/2010 6:10 AM

PLEASE put almond milk under review as another alternative to dairy products.  Much healthier than soy!

Fr Jacob
3/2/2010 3:06 PM

For those of us who love coffee flavor (without the sweetness of Vanilla Silk, YUK!) Westsoy Organic Plain Soymilk is the BEST substitute for milk. I also will bypass all Starbucks to get the Westsoy latte... Really Starbucks, how difficult would it be to carry Westsoy Organic Plain Soymilk? And don't you want satisfied customers? I'm really suprised that you didn't think of this on your own! It's all about coffee flavor! If I wanted sweet, I'd have sweet. I WANT COFFEE WITHOUT VANILLA SUGAR!!! Do you get it Starbucks??? Huh?

Fr Jacob
3/2/2010 3:12 PM

Hey Mark, What have you done since this post on Feb 5 2009??? Any other tremendous  Soy packaging changes? I see you made a post the following August... You go soy-boy!

javacup5
5/31/2010 2:37 PM

I like the new soy drinks, the soy product used is organic and contains no additive phsophates.  As a renal patient, this is a drink that I can have and that agrees with my renal diet.  

brjb
9/29/2010 5:46 AM

Please consisder a non-dairy, non-soy alternative.........such as cocnut milk, almond milk, rice milk, hemp milk! Thanks!

soy birdee
10/1/2010 12:40 PM

I don't recall how it used to taste, but I didn't notice a huge difference except for the packaging.  I love starbuck's soy latte! Even though it used to be SILK, I've tried almost every silk soy products out there, and it never comes close to how starbuck's makes them.  Whatever formula they're using...it's working and making me come back for more!

Milliebobillie
12/30/2010 10:26 PM

A few months ago I and several others asked if you could start offering Almond Milk and you replied with a no because of those who have a nut allergy. Completely understandable.

Instead would you consider a Lactade milk option, Rice Milk, or Coconut Milk instead?

300squats
1/4/2011 4:39 PM

I agree with soy birdie---been drinking soy lattes forever and absolutley love my Starbucks soy latte!

300squats
1/4/2011 4:40 PM

I agree with soy birdie---been drinking soy lattes forever and absolutely love my Starbucks soy latte!

300squats
1/4/2011 4:40 PM

I agree with soy birdie---been drinking soy lattes forever and absolutely love my Starbucks soy latte!

galdra
7/2/2011 10:09 AM

I can 't believe the amount of fat (and sugar) in the "Skinny" Cinnamon Dolce Latte made with soy!  How is that healthy?  Now the change in the soy product makes the taste bland.  I've been a long-time supporter of the company and during that time, I've seen products downgraded and rules changed for cardholders (do you realize that only one drink counts towards a '15th free' drink in a multiple drink purchase - and you have to pay extra for soy again?).  Ridiculous.  Once the cash limit expires on my current Starbucks (gold) card, I'm not replenishing it.  There are too many other coffee places around now - I can get what I want elsewhere instead of paying for watered-down slop.  

2die4chai
7/26/2011 9:09 PM

Sorry to hear about a "no-go" on delicious almond milk because I am giving up soy and will need an alternative - a non-dairy product- so coconut milk maybe or no more chai tea 4 me:-0

bbk2u
9/6/2011 4:58 PM

I recently had to give up milk, and when the doctor was explaining this to me, all I could think of was...lattes!  I tried a couple different coffee shops looking for a soy latte that I could learn to love.  I have a winner - Starbucks.  I love how creamy it is and the hint of vanilla.  There wasn't a learning curve.  I loved it at first drink.  Thanks!

VeniceFLA
1/23/2012 6:51 AM

I recently did some research on "SILK" soy for a friend and was horrified about the business practices of Silk Brands aka Dean Foods! They used to be owned by Whitewave and have been cited for mis-labeling their products and are now using soybeans from China because the US growers would not provide soybeans for as 'cheap" as china! I personally will not longer buy anything "SILK" and am glad that Starbucks is NOT using SILK...sometimes we have to make choices even if we give up some artificial flavor in return.

Here is the article about Dean Foods:

www.organicconsumers.org/.../article_18228.cfm

VeniceFLA
1/23/2012 6:51 AM

I recently did some research on "SILK" soy for a friend and was horrified about the business practices of Silk Brands aka Dean Foods! They used to be owned by Whitewave and have been cited for mis-labeling their products and are now using soybeans from China because the US growers would not provide soybeans for as 'cheap" as china! I personally will not longer buy anything "SILK" and am glad that Starbucks is NOT using SILK...sometimes we have to make choices even if we give up some artificial flavor in return.

Here is the article about Dean Foods:

www.organicconsumers.org/.../article_18228.cfm


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