Hello,
Mark here again from the beverage team. We’ve noticed some concern around the decision to switch to a new soy package and formula, and realize that there are some unhappy soy drinkers out there. Therefore, we wanted to share some information so that you (our loyal soy drinkers) have more visibility into the decisions that affect you. Let’s begin by addressing the packaging change.
We decided to move to a bigger package to reduce our use of packaging materials. We believe this change will have a positive impact on the environment and enable us to reduce our soy milk packaging waste by approximately 25%. We are, and always have been proud of our environmental consciousness when making a decision at Starbucks, the decision to change the soy packaging reflects our mindfulness as stewards of the environment.
When we decided to change the packaging, an opportunity came up to adjust the formula as well. Our product developers crafted a smooth and delicate soy milk that would appeal to many of the soy drinkers. They produced a formula that is easy to aerate when it is steamed and warmed, (to get that velvety foam our cappuccino drinkers adore) while maintaining the same level of sugars as the old version. Just like the old version, the new soy is 100% organic. We tested the new formula using our in-house product testing and it scored well above the old version, signaling we could move forward in production.
We hope that by sharing a bit of background that went into making this decision, you (our loyal soy drinkers) can better appreciate and enjoy this new version of an old favorite.
Sincerely,
Mark