My Starbucks Idea celebrates its one year anniversary today. You have shared over 70,000 ideas. In the first year 94 ideas have been put into action and 25 of those have launched including – Instant Coffee, Venti Travel Cup, and Bring Back Tea Lattes. Your ideas have inspired us to think of relevant and creative ways to enhance our Rewards programs - including free Wi-Fi and a birthday beverage.
Since we launched 12 months ago the site has added some new features like the ability to vote down an idea and consolidate repeat ideas - ideas that you submitted early on.
Currently there are 56 ideas under review and 10 are coming soon. Look for launch announcements later this spring. Some exciting things are on the way in the Starbucks Card, Food, and Other Experience Ideas categories.
MSI is about a community collaborating and telling us which ideas are important to you. Thanks for keeping the community vibrant and ideas brewing. Keep the ideas coming. What idea should we launch next? Tell us. It could happen.