Hi Brewed Coffee Lovers!
My name is Colin and I work on the brewed coffee team. As you know, we recorded ideas on 12second.tv at the Shareholders meeting, and there was a really great idea about Brewed Coffee and posting online which coffees would be offered each week. Check out the video below:
What a great idea by a very passionate shareholder! Starting with the month of April, we will plan to post the Weekly Brewed Coffee Calendar on a monthly or promotional basis, showcasing which coffee we will be brewing in store as Today’s Morning Pick (the bolder offering). We pick these coffees for you to enjoy based on customer and partner favorites, and seasonal relevance. So come on in to your local store and enjoy a fresh hot cup of Sumatra, Caffè Verona®, or Ethiopia Sidamo® in the month of April! Here's the Brewed Coffee Calendar for this month:
April 6-19: Sumatra
Flavor: Intensely earthy and aromatic
Description: Earthy and unpredictable, Sumatra has a full, syrupy body with virtually no acidity - so the coffee's intensity lingers in your mouth. The concentrated spicy, herbal notes and earthy aroma are the telltale signatures of this well-loved coffee.
April 20-26: Verona®
Flavor: Rich, smooth, and slightly sweet
Description: Full bodied, complex with depth and sweetness. Because this coffee pairs so well with chocolate, it has become a Valentine’s Day Favorite!
April 27-May 4: Ethiopia Sidamo®
Flavor: Complex, distinctively lemon flavor
Description: Delicate and complex. Ethiopia Sidamo® has a floral aroma, medium body and distinctive lemon flavor.
As the historic birthplace of coffee, Ethiopia is rich in coffee tradition. Many Ethiopians have daily coffee ceremonies to elevate and celebrate coffee as their gift to the world.