Where can you find Starbucks VIA(tm) Ready Brew?
Apr 16, 2009
by Aimee Johnson		   RSS

Hi there!  My name is Aimee Johnson and I lead the Starbucks VIA(tm) Ready Brew Team.  I have read many of your ideas here on My Starbucks Idea and I am excited to see all the enthusiasm around this product.  Some of the most popular ideas are around distribution, availability, and partnerships.  Currently, Starbucks VIA(tm) is available in Seattle and Chicago and on StarbucksStore.com.  I am happy to say that we have broadened the availability and will now be offering it at select Starbucks stores in Barnes & Noble in Illinois as well as in select Target and Costco locations in Seattle and Illinois.  We have already learned so much about this product and we are excited to begin the national rollout of Starbucks VIA(tm) Ready Brew across the country starting this fall!

Thank you for posting on My Starbucks Idea- I am looking forward to hearing more of your ideas!

Aimee

Make VIA Readily Available
Posted by DKAustin

Sell Instant Coffee In Stores
Posted by Hope1

8 comments Coming Soon, Coffee & Espresso Drinks


TheKwan
4/16/2009 8:43 PM

Hello,

Fall can't come soon enough!  Please tell me they are working on a decaf option.  

Are the Targets/Costcos selling bigger packs (vs. 12)?  

Thank you.

alfredsbx_peet
4/17/2009 4:55 PM

You lied to me Starbucks.  You said VIA tasted just like fresh brewed.

Ian G
4/18/2009 2:49 PM

I too am waiting for decaf. VIA is great!!!!

WedAM
4/30/2009 4:37 PM

We, also are waiting for decaf,  Aimee.  Really like the idea of an instant, particularly when water is all you can find at rest stops.

Neoma and Bruce

lumibe
5/1/2009 5:25 AM

Aside from waiting for decaf. I would like to know how do you intend to price the instant sold in stores.

Right now, as delicious as it might be, I find the price kind of high.

Please take that into consideration in today's economic climate.

Lumi

KaLatte Kid
5/3/2009 11:28 AM

I don't mind the current pricing but I do mind the $7.99 for shipping for one(!) box of VIA. Can't wait to get this stuff in a store.

KB151A
5/28/2009 5:30 AM

Please put the Starbucks VIA in military MRE's (Meals Ready To Eat). The current coffee packets they have in them are terrible. I just tried your Italian roast  VIA out here in Iraq and love it! When I go out in the field I will have some Italian roast VIA's stashed away in my pack from now on.  Thank you!

lovestarbucks7
6/11/2009 4:29 PM

Will any Starbucks in the Little Rock/North Little Rock area have this?


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