Starbucks Coffee

Dear Amy,

I would love to speak with you about a very very green idea for Starbucks here in Tucson.  Are you at all familiar with Civano?  My son attends Civano Charter school here in Tucson in the Civano neighborhood.  His school won the title of the Greenest Grade School in america in a nationwide conest sponsored by All laundry Detergent.  The school has been in the local as well as national media beginning with the announcement on The Ellen Show last January.

Amy - you should walk over to the "food" side of the building and have them tell you about their decision to move the entire pastry case to frozen and thawed across the country this quarter.  Run those truckload food miles through your carbon footprint calculator vs local sourcing and post it up to your Global Responsibility page.....you should be prepared when this blows up your "Shared Planet" work.

This is by far the most informative, comprehensive and balanced GRR Starbucks has produced.  It answers many of the question raised in these forums. Thank you - well done!

The one thing it does not provide is much industry & market place context. It does not say very clearly how Starbucks stacks up against other companies and communities regionally, nationally and globally.  Some other companies - Walmart, Target, McDonald's  - do a pretty good job at this.

Any claims of Social Responsibility and good citizenship are obliterated by your new association with Joe Scarborough. He is anything by socially responsible or a good citizen. You've undercut any claims you might make about "being good to each other." Big mistake. I admired the work you were doing. But you lost me with the Morning Joe decision. Consider me a former customer.