Reusable cups, recycling, and for-here cups have been popular at My Starbucks Idea. Many customers and partners have told us they would like recycling available at Starbucks. We’re working on it. Currently 70% of our stores where we control waste pick-up are recycling. We continue to look for ways to make this happen in more of our locations. We’ve also set a goal – by 2015 100% of our cups will be reusable or recyclable. Visit www.starbucks.com/sharedplanet to learn more.
Recently I asked the MSI community what kind of cup do you use at Starbucks? Here are the results:
At Starbucks I use...
The Starbucks Cup - 64%
Did you know that Starbucks helped pioneer the industry’s first hot beverage cup with 10 percent post-consumer fiber (PCF)? Since adding the new PCF cups to stores in the U.S. and Canada in 2006, we’ve saved more than 44,000 tons of virgin wood fiber, the equivalent of more than 300,000 trees. These cups are recyclable in some cities, like Seattle, and compostable in others, like San Francisco.
For-here Cups – 12%
Starbucks company-operated stores offer "for here" cups. We have porcelain and glassware available for all sizes. Just ask your barista if you would like your drink "for here".
Reusable Tumblers – 24%
We also offer reusable tumblers for sale in all sizes. Pick the one that is right for you. If you enjoy cold beverages starting next month the popular reusable cold cup will be available in the Grande (16 oz.) size and new this year a Venti (20 oz. tumbler) will be available. We also currently have reusable tumblers with post-consumer recycled content in all sizes from Short to Venti!
Some of you have let us know that the cup discount isn't communicated very well. We have now added it back to the menu board in company-owned stores and currently on our home page at Starbucks.com we have a great video to help get the word out. One way you can help with reducing the amount of paper or plastic cups used is to use a reusable cup and when you bring your own, we'll give you 10 cents off at company-owned stores.