Summer Brewed Coffee Calendar

As promised in my last blog, here is your brewed coffee calendar for May 5-June 29.  Enjoy!

Week 1: 5/5-5/10
Café Estima Blend®
Our rich and roasty-sweet combination of Fair Trade Certified™ coffees is from Latin America and East Africa, and it shows just how delicious it can be to turn beliefs into actions. This is good coffee doing good things for the farmers who grew it.
The sweetness of this coffee is achieved through a slightly darker roast. It’s a full-bodied, well-balanced coffee with great versatility, something that is equally at home in your press, drip brewer or espresso machine.

Week 2: 5/11-5/17
Komodo Dragon Blend®
This coffee is bold and surprisingly snappy.
It was also, until recently, just as rare as that elusive and endangered animal. We first sold this blend by mail and online orders only. But it became such a customer favorite that we unleashed it within our stores as well. It’s an assertive combination of several Asia/Pacific coffees: part bright, biting acidity and part earthy, loamy smoothness.

Week 3: 5/18-5/24
Caffè Verona®
Caffè Verona® is a seductive blend of beans from Latin America and Indonesia, with a gentle touch of Italian Roast lending depth, soul and sweetness.

Week 4: 5/25-5/31
Gold Coast Blend®
Just like the city of Chicago, which it celebrates. In 1987, as Starbucks opened its first stores in the Second City, our coffee artists created a blend that would stand up to the coldest winds off Lake Michigan.
The source of this blend’s bigness is a secret recipe of Latin America, Asia/Pacific and dark roast coffees. The interplay of these very different coffees weaves a deep and densely rich, complex taste, with waves of flavor unfolding as you drink it.
Because of its great depth, this coffee is a fun one to pair foods with. Here are four flavors that can hold their own next to it: tangy cranberry, woodsy maple, buttery-sweet caramel and dense cheesecake.

Week 5: 6/1-6/7
Sumatra
An employee favorite. This coffee is the one single-origin offering that we most often choose to enjoy at home, after we take off the green apron.
Why do we love it so? It has a full, buttery body with virtually no acidity, so the coffee’s intensity and flavor simply lingers on your tongue. Make no mistake, this is a slurping coffee. At its best, there’s no mistaking the concentrated herbal notes and earthy aroma – telltale marks this beloved brew have left on our shirts and our hearts.

Week 6: 6/8-6/14
Komodo Dragon Blend®

Week 7: 6/15-6/21
Ethiopia Sidamo™
You can taste those centuries of tradition in a cup of this legendary coffee. At one time, this was the coffee of Ethiopian royalty, served in palaces where peacocks strolled the courtyards. And today, beans from the Sidamo region are highly prized by coffee buyers all over the world. A properly roasted and prepared cup will feature a distinctive floral aroma and a hint of lemon in the sip.

Week 8: 6/22-6/29
Sumatra

 



anniebluvscoff
5/7/2009 8:55 PM

What's with this new coffee calendar? Its STILL PIKE ROAST EVERYWHERE! ALL DAY AND ALL NIGHT!  

STARBUCKS, you deserve all the business you are losing.

I WANT A DIFFERENT BREW  EACH DAY OR WEEK< ALL DAY AND ALL NIGHT

Breve
5/7/2009 9:47 PM

Colin, Would you kindly post the "MATRIX" that would inform us: "WHERE" are the locations are that will kindly BREW these coffees?  "WHEN"..What are the times of day that one could be served these coffees "brewed"?  "HOW" do we convince the barista that that it's O.K. to brew these coffee's? Without attitude of course.  And last but not least are the stores going to tell us that they are "OUT" of these coffees? <br><br>

Since the inception of Pike Puke..... these are the unanswered questions when talking about "BREWED BOLD COFFEE".

kjwaldroup
5/7/2009 10:59 PM

This is wonderfull.!! ty so much for the work you have done .. this is a great Idea . I love the descriptions... well done sir ... well done

TexBrewmaster2
5/11/2009 1:07 PM

This is great and much appreciated, thanks Colin.

sukishanti
5/12/2009 4:16 PM

According to the calendar it is Komodo Dragon week but my local Starbucks was brewing Verona? I happen to love Verona so I was okay with this but am curious if not all stores are on this calendar or if there are only specific times during the day that these coffees are brewed?

Colin Frolich
5/13/2009 9:07 AM

Sukishanti,

Glad they had a coffee you loved, Verona is one of my favorites too! Some stores may be brewing a different offering than what is on the calendar (possibly due to running out of inventory), but thankfully all stores will brew a bolder coffee until 12PM and longer in markets where they have customer requests. If a store isn’t brewing the bolder coffee, they will offer to brew you a fresh batch upon request.

Breve
5/13/2009 9:26 PM

Hey Colin, Thanks for the corporate spin.

Melody
5/14/2009 8:35 AM

Colin, there are downtown Seattle stores which WILL NOT brew the "coffee of the week" (I hate the phrase "morning pick") in the afternoon. And if they do, it's a big hassle and they make it clear it's just a special favor because you're the customer who is "wasteful". I've learned to avoid those stores and just go to the good downtown Seattle stores.  If this happens 2 miles from the SSC, it happens everywhere.

I appreciate that Starbucks wants to make their core coffees available to customers but it's been 14 months:      The menu board could have been changed to reflect that they will OFFER you coffee, or there could've been signage over the past 14 months. Why does "brew on demand" not work 14 months after the launch of Pike Place Roast? Why?

There's a problem, even if Starbucks leadership is saying that there is no problem.

Ian G
5/15/2009 9:32 PM

You folks at Corporate just keep fooling yourselves. Things have changed little since Pike Puke was introduced in stores. This is shameful!

Melody
5/17/2009 8:07 AM

Colin, what about those stores that tell customers, "at this store, we only brew Pike Place Roast"?  There are company-operated Starbucks where the morning pick just doesn't exist even early in the morning. And you already know my thoughts on how effective brew on demand can be.

ugogirl1979
5/20/2009 8:42 AM

Please consider offering Fair Trade coffees brewed everyday at every location and make a promotion out of it.  Think of it as JAVA4JUSTICE.

Fair Trade coffees help the impoverished coffee farmers and their families.  Get with the program and allow your customers the opportunity to have fair justice with their daily cup of joe.

sbx_bean
5/20/2009 10:56 AM

@ugogirl1979 - When you buy Starbucks Coffee you are purchasing coffee from the largest purchaser of Fair Trade Coffee.  For more information on Starbucks and Fair Trade coffee visit our Shared Planet site.  

www.starbucks.com/.../ethicalInternal.aspx

Momiji
5/27/2009 9:47 AM

I don't think ALL the stores are following this calendar.

mariamoreno
6/1/2009 6:53 AM

With Costa Rica being the primary grower, supplier and source of Starbucks coffee beans, why are there no Starbucks in that country?

78% of your beans come from Costa Rica, and the people of that country LOVE coffee. The cost of doing business is high, and the red tape/regulations/time constraints are difficult obstacles, but it would seem to be a worthwhile and beneficial opportunity for an MNE to operate a coffee house in its primary product source's country.

What is the reason behind this lack?


Sign In to make a comment.