Hi, this is Kerry Busheikin, vice president of Operations for Licensed Stores East. There have been a lot of great questions lately about licensed stores. I wanted to take this opportunity to share some information about why we license and the benefits it provides our customers and I’ll address some of the questions asked.
A Starbucks licensed store is owned and operated by an approved licensee. Each licensee is closely evaluated to ensure they meet our stringent requirements in order to operate the Starbucks brand. These retail locations are staffed by the licensee’s employees and they follow Starbucks training guidelines including beverage quality, store cleanliness, and creating the Starbucks Experience for our customers.
Our customers consistently tell us “convenience” ranks as one of the most important motivations to visit our locations. A licensed store provides Starbucks access to many locations that we would not have otherwise. For example, hospitals, colleges, airports and grocery stores are locations our customers tell us they want us to be in so they can purchase their favorite drink. Through these locations, we are able to significantly increase customer accessibility to our products and brand, which, from a shareholder perspective, is also valuable because of the profit it contributes to the organization.
Licensed store baristas receive training and support similar to our company owned stores. Our licensed store community works very hard to deliver the same legendary service that customers expect from every Starbucks store. Our shared goal is to have a seamless experience including quality of beverage, friendly service and convenient locations which is why we proudly represent the Starbucks brand. There are very few occasions when a licensed store is not able to participate in a Starbucks program. For example, most locations accept the Starbucks Card, but some do not have the operating system to accommodate the technology. We continue to work diligently to ensure that these types of exceptions are kept to a minimum and look for solutions to the existing exceptions.
Thank you for your questions and please keep them coming!
All Starbucks Should Be Starbucks
posted by carma