Zagat votes Starbucks - #1 Best Coffee

Thanks to YOU and our passion for coffee, today Zagat Survey®  ranked Starbucks #1 Best Coffee in the Fast Food and Quick Refreshment categories and as the #1 Most Popular Quick Refreshment Chain.  Zagat Survey®  rates and reviews companies based on thousands of opinions and is recognized as a leading source for consumer information.  Your opinion matters and we thank you for this recognition and the ideas you share with us at My Starbucks Idea.  Please chime in and share your thoughts and ideas with us about this exciting news...


Michelle Gass
executive vice president, Marketing and Category

® Registered trademark of Zagat Survey, LLC, used with permission. Within the Quick Refreshment category, ZAGAT 2009 National Restaurant Chain Survey. Within the Fast Food and Quick Refreshment categories, ZAGAT 2009 National Restaurant Chain Survey.

6/16 update:  Wow!  Thank you everyone for the overwhelming response to this great news.  I’ve been reading through the comments and agree with you that it’s not just the great coffee that makes Starbucks #1.  You have shared many comments about your store experience and the baristas.  Thank you for recognizing our wonderful partners.  Please continue to share your ideas on My Starbucks Idea so that we can enhance the Starbucks experience together.  Visit us here at the Ideas in Action blog to check on our progress.  






6/11/2009 12:39 PM

We love starbucks, but, for the next 2+ weeks we will have to do without. Why, because you have choosen to have no stores in the only  democracy in the middle east, Israel. Why Not, maybe you can't stand the heat from the Arab world, I think so.

6/11/2009 12:39 PM

Kudos to Starbucks! Great coffee and ice cream and great employees who are professional and personable.  A Big Thank You.

6/11/2009 12:39 PM

glad to be of help....and, while i enjoyed the coffee......

6/11/2009 12:40 PM

Congrats - my day doesn't start until I have my Pikes - black of course.

6/11/2009 12:41 PM

Serve DECAF COFFEE all day  --We need it afternoon and evening

more than morning.


6/11/2009 12:42 PM

I know how marketing surveys work; and whether you purchased it or not, it's a great marketing ploy to get in the category of  Fast Food.  For quite some time now, "fast foods" have been trying to blitz your market - Coffee.  And at best, they are cheaper, but lack the quality or craftmanship.   Not to mention the ambiance.  

So I have a slogan for you:  to be used on T- shirts, posters, cups etc.

"No thanks!  I'm saving myself for Starbucks"  

6/11/2009 12:42 PM

I appreciate the products and the fact that the company takes care of its employees with health insurance. Because of the good service, and good products I am happy to visit my local Starbucks and I just recently signed up for a Starbucks card.  KUDOS TO EVERYONE INVOLVED.

6/11/2009 12:42 PM

Thank you to Starbucks and all of your wonderful employees.  You always make my day!

6/11/2009 12:42 PM

Starbucks is the one guilty pleasure I will not give up.  I have had to cut back, but I will not let go!  I have tasted some of the competitions attempts to "best" Starbucks, and they need to stick to what they do best and leave the coffee to the masters!!!

I regularly hit 3 different locations over the course of a week of work and travel, and there's a barista in each one that knows my drink, and that just makes me smile!  If they see me in line, I don't even have to order...they just make it!  THAT is service!  And always with a smile!  I LOVE STARBUCKS!!!

6/11/2009 12:43 PM

I get so tired of people saying Starbucks is a waste of money! Its comfort to me and I am hooked have been for about 5 years now. Vanilla Latte in the fall and winter and Carmel Frappucino  in the summer months. Cant imagine life without you!!

6/11/2009 12:43 PM

Congrats to Starbucks!

frapp me
6/11/2009 12:43 PM

Congrats to the BEST coffee. I've been a Starbuck's lover since they opened their first store in the Vancouver WA mall. I'm now in AZ and thank you Starbuck's for following me here. Whether brewing at home or stopping into your store...there is no coffee better than Starbuck's!

6/11/2009 12:44 PM

Keep making those great ice coffees and chocolate chip 'fraps'!!!

6/11/2009 12:45 PM

i love that you offer pairings now--a latte and an oatmeal is a great way to start my day.

6/11/2009 12:45 PM

These overly enthusiastic shoutouts and hoorays on the first page, with the occassional non-biting criticism, don't have the ring of authenticity.   Anyone else agree?

6/11/2009 12:45 PM

HHHhhhhmmmnnnn........I consider myself...."a non-coffee drinker"....

however............when I walk in (MY) starbucks....and they know what I drink (better then I know what I drink; I  might add) its a pun intended..;)....I guess I need to re consider.....!!!!!!

                     I'm a STARBUCKS drinker !!!! ya thats it!!!

                                               a starbucks drinker.........:0

6/11/2009 12:45 PM

Thanks for always serving  a great cup of coffee, Starbucks! I'm particularly thankful that all drink can be made decaf. It came in handy during my pregnancy so that I didn't have to miss out on my favorite drink of all - the White Chocolate Mocha. Keep up the good work!!

6/11/2009 12:46 PM

always my first choice

6/11/2009 12:46 PM




6/11/2009 12:47 PM

congrats starbucks ...everyday venti half-caf with 7  equal and 5 units of cream.....heaven!! love everyone espessially britany  at crossroads starbucks in cary nc also richy at evans road and angela at cary towne center!!   totally a great experiance !!!

6/11/2009 12:47 PM

SB should consider introducing a Mexican Style Cafe ( cafe de Olla!) Particularly in the Southwest and West

6/11/2009 12:47 PM

Very good indeed!  Congratulations on your success Starbucks. I have always enjoyed your house blend. Always satisfying. My favorites are the GOLD COAST and the SUMATRA blends. Gold Coast is amazing and not always easy to find (but I do). We enjoy your product mostly at home with a fresh grind of whole beans and a brew. Good luck and continued success!

One suggestion: When I DO go into your shops for a cuppa, maybe you could consider offering some GLUTEN-FREE pastry treats and products to go along with for those of us who can't tolerate all that wheat.

Just a thought! peace.

6/11/2009 12:48 PM




6/11/2009 12:48 PM

Starbucks really helps me get through my day! The consistency is something to look forward to before going. I would not go get my regular coffee beverage from anywhere else! Congrats!

6/11/2009 12:49 PM

As a shareholder I am so impressed at how aggressively Starbucks has fought their way back to the top. The coffee tastes great! I especially like the new instant for travelling and was forced to leave the rest of my Viva in Bristol (UK) with my friends. They are unable to purchase it there so not I HAVE to send it to them or I don't have a place to stay next time I visit. The above compliments apply to the Starbucks stores only. The franchises within various stores and the airports (especially Bristol, UK) leave a lot to be desired.

6/11/2009 12:49 PM

your benicia location on colubus pkw needs better more comfortable seating.

6/11/2009 12:49 PM

I do like your coffee with an iced venti caramel macchiato my favorite but the service in Washington, D.C., is consistently detached and often rude.  It's a little better in the Northern Virginia suburbs.

6/11/2009 12:50 PM

Thanks for the email and i agree. I would how ever ask that you do something about the non company operated stores that do not honor the Gold Card. After all Starbucks is Starbucks even if it is a franchise.

6/11/2009 12:50 PM

Starbucks is a treat. I love when we get email promos!

New Caramel Frap is yummy.

6/11/2009 12:50 PM

Congtratulations for the fabulous rating.  I love Starbucks... it is a weekly treat... I look forward to each visit.  The staff is always friendly and quite accommodating to all our crazy requests.

6/11/2009 12:51 PM

Always enjoy my starbucks both out and at home. Teenage grandaughters are also fans of iced coffees, so gift cards are an easy gift. Enjoyed the occasional free coupons just wish they were more often in this economy.

6/11/2009 12:51 PM

Starbucks coffee and coffee shops ROCK!!! Forget Mickey D's and the rest of those cheap ones.  I would rather pay a little extra for Starbucks coffee and their coffee shop atmosphere any day!

Starbucks..your a great American company!

Cheers to you!

6/11/2009 12:52 PM

Cogratulations! I am not surprised in the least! My only frustration is the inconsistency with which scones are available with my morning mocha. Still, despite disappointment, the lack of a scone is not a deal-breaker.  Every visit is a joy

6/11/2009 12:53 PM

I didn't think I would like Starbucks but I am a faithful customer not only for the coffee but for the great staff!  

6/11/2009 12:53 PM

Congratulations Starbucks for being #1!  Just another reason why you shouldn't close the Madison, GA store.  Where would we Madisonians go to get the #1 best coffee if this happens?  Are you seriously going to make us drive to Athens (30 miles away) for it?  Please save store #11351!

6/11/2009 12:53 PM

Way to go, Starbucks!  You are the best in the coffee world.  Having been in the Navy for 24 years, I am quite familiar with coffee drinking.  Having consumed many cups during many patrols in submarines we did not have the many options that you provide.  My family and I have made a practice (on our vacation trips) to stop at all the Starbucks we find at our destinations.  Although most prefer the lattes and frappecinos, I love just drinking a 'tall' coffee.  I also commend you on your marketing.  It shows that you want to invite the consumer into your store and offer him/her the best coffee in whatever form they like.


6/11/2009 12:53 PM

That is wonderful....however bring back MELON SYRUP. Taking out Melon was probably one of the biggest mistakes you could have ever made.

6/11/2009 12:54 PM

Not only do I get a great latte, but I get great service! I love going in and being told good morning and them remembering me and my drink! They ask about my family and how they are doing and mean it! So way to go! I look forward to my daily pit stop!

Master Steve
6/11/2009 12:56 PM

I personally helped open the Starbucks on Palatine Road. From the very first day the partners have served quality coffee with a great attitude. I enjoy the "special atmosphere" that the store has for all the regular guests.

Keep doing what your doing!

6/11/2009 12:56 PM

Where would I be without you in my life?  

6/11/2009 12:56 PM

Proud to be able to say that used to work for such an amazing company! Keep up the good work and many congrats!!

6/11/2009 12:57 PM

Congratulations, Starbucks.  May your business continue to grow.  Best coffee and service in the world.

6/11/2009 12:57 PM

Starbucks is so very refreshing with all of it's variety of different blends...I drink it daily when I'm on break at work...Wouldn't have my relaxing time any other way...Go Starbucks!

6/11/2009 12:58 PM

I always have my Paul McCartney Starbucks card on me and Paul always buys me my skinny grande latte's.  Your stores are great all over the country and your coffee is always THE BEST.  Thanks for taking the time to make coffee time GREAT.

6/11/2009 12:58 PM

Way to go Starbucks!!  You guys are great!  Keep up the wonderful coffee and the pleasant employees you have working for you!!

6/11/2009 12:58 PM

We love our Starbucks here at Cedar Valley, Williamsburg, VA.

6/11/2009 12:58 PM

I love Starbucks coffee, but I hate that Starbucks sponsors the right wing hit job tv show "Morning Joe".

6/11/2009 1:00 PM

I travel a lot and its nice to know I can get the same consistent cup of SVL anywhere!!

6/11/2009 1:00 PM

few years ago I had a rough time and the only higlight of that year was that  I found starbuck, I was a regular on these particular starbuck and the guys always call me by my first name and as soon they knew exacly what I wanted  the great coffee, that little gesture was enough to lift my spirits and now starbuck have a fan forever and please never change

6/11/2009 1:01 PM

Congrats. I wish the Starbucks in the grocery stores, would also give a free refill on reg. coffee and when there are specials like the new iced $1.99 + free refill. Also it would be nice if the airport locations participated in these promos.

6/11/2009 1:01 PM

I am a Coast Guard wife and recently we got orders to Ketchikan, Alaska-a teeny tiny town in Alaska and guess what? There is a Starbuck's here! Thank goodness!! I couldnt survive without it.  It reminds me of home (New York!!) All we really have here is a Starbucks and a Walmart! Thank God for Starbucks!!!

6/11/2009 1:01 PM

There's nothing I love more (other than my husband and children) than my Starbucks coffee!  But I truly enjoy getting it from my favorite Starbucks on Davis Street in Vacaville, CA.  Manager Tesse and her employees are all awesome and make my day brighter!

6/11/2009 1:01 PM

Congrats, love the gold card, keep the coffee brewing.

6/11/2009 1:04 PM

Yesterday, my brother and my friend told me that Starbuck credited/gave them some money in their account.  I checked and found that Starbuck discriminates against me.  Not a single cent was added to my account.  What did they do that I did not?

6/11/2009 1:05 PM

You have earned your award. Keep up the research on great tasting drinks. I am at one of your stores at least once daily. Keep me updated on your special offers and complementary drinks.

6/11/2009 1:06 PM

Love my Starbucks.  I wish you had uniformity of products accross the world.  I was disappointed that I could not get a Toffee Nut Latte in the Netherlands.  Disappointed this morning in Salt Lake City to learn that the SLC stores do not sell Starbucks Instant and don't make breakfast sandwitches :-(

But when I'm in sweet home Chicago I can get my daily fix; gotta work on staying home more often...

6/11/2009 1:06 PM

Starbucks is more than just great coffee, a lot more.  It's a way of life that is open to anyone, but only a few choose it.  It's special, elite.  You even got it right with the gold card.  Making it reloadable is a great idea.  So Congratulations Starbucks--you deserve all these accolades.

6/11/2009 1:07 PM

Thank you.

6/11/2009 1:07 PM

Congratulations. I love my local shop in Goleta, CA.

Please make a second drip brew available at all times.  The Pikes Place is not my favorite.

6/11/2009 1:07 PM

Congrats Starbucks!  And thanks for making a consistently great cup of coffee, and for providing outstanding products; without which, my life would be less delightful.  My indebtedness is forever...

6/11/2009 1:08 PM

Not happy with the closing of stores in my area. I would have paid more for my drinks to keep the stores open in my area. Drinks are already a dollar more because I live in Hawaii. (go figure) A good product, worth the money, but your thoughts were with investors, not the customers or employees.

6/11/2009 1:08 PM

Congratulations - - Starbucks fully deserved the honors!

MacDonalds will have to do a lot more before it can even come close to ENTERING the competition . . . . I wouldn't even give their McCoffee's to my thirsty dog!

Keep up the delicious & eco-friendly work Starbucks - - and THANK YOU for your excellent Customer Service everywhere we go!

6/11/2009 1:09 PM

I loved the book, "How Starbucks Saved My life".  I too would love to work there and inhale that wonderful aroma all day long and learn to make those wonderful drinks.  Keep brewing!!!

6/11/2009 1:09 PM

we're not surprised by this rating - our local Starbucks, a short walk from our home, has become a favorite destination for a "treat" with our 4 year old son.  the baristas all know that he is the little man who always wants a vanilla milk (and by the way - please start carrying it again!!)... their service is wonderful and we feel very at home there!

6/11/2009 1:09 PM

CONGRATS to starbucks--you were my first coffee experience and I LOVE it!! Keep up the great work! I look forward to many many more years of starbucks!

6/11/2009 1:09 PM


6/11/2009 1:10 PM

Does not surprise me, only the best Americano I've ever tasted.

Love the shop in Elk Grove CA in the AutoMall.  Thanks guys!!

6/11/2009 1:10 PM

Twice a day....Venti Iced Coffee w/3 add shots and a splash of whole milk. I call it the "Obama".  Much love in Santa Fe Springs,CA.

6/11/2009 1:11 PM

Congratulations. You are the one others try in vain to copy. Your products reflect changing consumer tastes. You are the best. Here's an iced mocha to you!

6/11/2009 1:11 PM

Congrats to Startbucks! I love Verona best! I am also in favor of at least one vegan pastry alternative.

6/11/2009 1:11 PM

Congratulations!  Of course all your loyal customers knew you were #1 all along.  Love my Chai Tea and cannot do without it!  Thank you for an amazing tea and snacks, of course!

6/11/2009 1:12 PM

PLEASE,  no more Pike's Place. It's lousy coffee at best. Why is it impossible to get 100% Colombian coffee at a Starbucks? It's the #1 flavor in the world.

L. Stathopoulos

6/11/2009 1:12 PM

Congrats to Starbucks.  I cannot go a day withour my NF Coffee Latte in Starbucks Plant City FL.   I love to go in and talk to the group they are so warm , attentive and fun.

6/11/2009 1:12 PM

Congragulations....coudn't agree more....your products are great and your service is impeccable!

6/11/2009 1:13 PM

Not only am I obsessed with my iced quad grande extra caramel drizzle no water americano, I am also addicted to the morning crew at my local Starbucks!  They always make me smile & brighten my day - all while whipping up & handing over that sweet nectar of the gods!  Way to go Starbucks - you'll always be my favorite!!  :)

6/11/2009 1:13 PM

Congrad's  I have my vanilla latte every morning--the wonderful associates at the  High Point, N. C. location #08961 know my name, also my drink..Even when I go out of town, I go on the  computer to find the closes location so I can also have my drink away.  When are you going to have the ZUCCHINI LOAF?  CAN'T WAIT TO  BUY--thank you

6/11/2009 1:13 PM

I'm glad Starbucks is still around in this economy, but have been saddened by the discontinuation of the decaf mocha frapp mix.  I used to come in a couple of times a day for one. Now maybe once a week or so and I can only get a decaf  iced americanna or a vanilla bean frapp. It's just not even close to the same   : (((   I hope you can bring it back.

6/11/2009 1:13 PM

I am addicted! Your Barristers' are friendly and generally accommodating--it must be all the free caffeine. :smile:

I miss your Chicken Pesto Pasta Salad. Please bring that back.

6/11/2009 1:16 PM

I have been a long time consumer of your green tea soy lattes. They are fantastic! ...or that you have messed with the formula by adding more tea and no melon syrup -you have ruined their taste. Why in God's name would you take a good thing and ruin it? Why would cutting out the melon be a cost cutting event when it requires syrup? Is  a bottle of Classic less expensive than the Melon? With McDonalds breathing down your neck - why would you alienate a once loyal Starbuks consumer who was spednong $3.50 everyday at one of your 4 locations in San Juan Capistrano? I just do not get it..what were you thinking?  Every employee that makes my drink -when I do go for the poorer formula -agrees with me. They cannot figure it out either. Someone high up needs to know that you have made a cut that drops the quality of your product.  Prove to all of us green tea drinkers that you get it and go back to melon syrup and less macha. Show us that you REALLY DO CARE about your customers and not just the bottom line!

6/11/2009 1:16 PM

Congratulations from a loyal Fan!  I love Starbucks so much that I bought three of your special coffeemakers (both Magnifica and Rialtos) for my home, and my husband's and my office--and I and my co-workers make lattes, expressos, americanos and breves--with your flavorings of course--with Starbucks coffee every day.  When we want to splurge, we go out and order coffees from your store!  I run conferences all over the country and before contracting with a hotel, I ask if they sell Starbucks and about proximity to a cafe--I am teased unmercifully by my clients about my addiction to Starbucks!!  

6/11/2009 1:17 PM

Congratulations! I still wish you would change your soy milk.

6/11/2009 1:18 PM

Congratulations, Starbucks!  I am a big fan of  yours.  My husband and I make several stops a day at  Starbucks for our fix.   No doubt, you are the best.    Way to go!!!!!

6/11/2009 1:18 PM

I go to Starbucks every day.Their drinks are very good.I am not a Coffee drinker,but I will drink Starbucks coffee because it actually tastes good thanks to adding great syrup to quality coffee. Mix hazelnut with chocolate syrup, topped with whipped cream,and you have a winning cup of tasty coffee. The iced teas are very good.I don't think anyone really beats them on it

                          They are friendly.The service is great.

6/11/2009 1:18 PM

I've drank S'bucks for YEARS! Of all the changes that you've made, serving Pike as you EVERYDAY fresh brew SUCKS!

After several attempts to drink it, I can't. I'll do without if that is the only choice.

I prefer a Mild or Medium blend....However, since you started your PIKE sludge, I've gone to ANYTHING BUT PIKE.

Please rotate the mild & pitch the Pike!!

6/11/2009 1:18 PM

Thank you Starbucks for making my life a lot brighter with your wonderful coffees and accessories.  I think I have almost every coffee thermal cup you have created!  I have enjoyed your coffees for 10 years now.   You're the greatest!

6/11/2009 1:18 PM

Congratulations.  I start the day with Starbucks. I luv my bold Starbucks and when traveling I do not leave the house  without it!  Just in case.......I always  pack Starbucks and if we're flying make sure it's in my carry-on bag.

I got my start with Starbucks when I lived in Seattle and now it's a part of me wherever I go. I'm now here in Texas.

6/11/2009 1:19 PM

I could not make it through the day without my DOUBLE EXPRESSO.

6/11/2009 1:19 PM

Starbucks is a daily treat that I give myself.  I was so happy when they built a store near me, with a drive thru!  I have tried others but nothing else compares to Starbucks.

6/11/2009 1:19 PM

Starbucks is truely the highlight of my day-I stop on my way in to work and then again on my way home froms work.. I couldn't go a day without you. The employees at the New Lenox location are the very best..... Jodie Stellmach

6/11/2009 1:20 PM

Starbucks is so much more than a coffee house, and they STILL have the best coffee and the best customer service. They also always seek to inovate and make the experience Better!! I Love Starbucks.

6/11/2009 1:20 PM

I love your coffee, also your oatmeal. I am trying to eat heart healthy and it would be a lot easier for me if your stores offered 1 percent milk to put in the coffee or the oatmeal. Right now, I have to sort of guess by mixing skim and whole. Also, I would welcome additional heart healthy food items, such as the oatmeal. These could include, for example, whole wheat rolls. Another important factor: keeping things low sodium. I had a heart attack in March and want to live long enough to keep enjoying your offerings. Your customers must include hundreds of thousands, if not millions, in the same situation. Thank you very much. You know how to contact me if you wish.

6/11/2009 1:21 PM

Starbucks has captured the taste, the feeling and the store fellowship.  I almost never miss a day and average 10 visits a month.  Several years ago I had my daughter go on line to find Starbucks along the long route I was travelling.  She map quested me into 3-4 stores.  I spent a 10 hour drive without ever having an emply cup.

Starbucks has added international flavor to the all American drink.  The people are great and I look forward to my trip to Starbucks every day.

6/11/2009 1:21 PM

Hey, Starbucks is the coffee for me - whether it's a quad venti iced espresso or an evening decaf- it is good stuff.  Must say don't like the Pike's Peak and it seems to be the 'main stay' daily coffee.  Also, your breakfast sandwiches as well as your oatmeal as are great.  Go starbucks.  Keep the owner's philosophy going.

6/11/2009 1:21 PM

Iced Grande 2 pump WCM with Soy, No Whip. In a Venti Cup X-tra Ice...

6/11/2009 1:21 PM

Congratulations!  Thanks for making such great coffee and helping me get through the crazy work days.

6/11/2009 1:21 PM

Your recent email Thanked me for voting Starbucks #1 in coffee.

Excuse me,I die not vote Starbucks best in anything except being close to my home.

6/11/2009 1:22 PM

Starbucks forever and I will be very happy.  Thanks.  Betty R.

6/11/2009 1:23 PM

Would not have expected anything less.  When you're the best, it shows.

6/11/2009 1:23 PM

Please discontinue Pikes Place. I walk out of Starbucks when it is the only offering.!  My Starbucks consumption has gone done by 75% since its introduction. It tastes like stale restaurant coffee.

6/11/2009 1:23 PM

Good Job and thanks for keeping on top of the stores with the recent surveys and results posted in their drive through windows.  

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