Colin from the brewed team here. I wanted to share some changes we’re making to help customers better understand their brewed coffee choices. Starting today, 6/29, all of our U.S. Company-Operated and Licensed Stores will begin displaying new signage reflecting a change in name from Today’s Morning Pick to Bold Pick of the Day for our “bolder” coffee offering. The new name and updated signage will mean much clearer messaging around choice of brewed coffee. We are changing the name because we’ve received feedback that the former name did not fully communicate the fact that the coffees on our rotating calendar are among our bolder and more complex coffees. The new name also helps clarify that the offering isn’t only available in the morning, as many stores will brew the Bold Pick of the Day well into the afternoon. Stores with lower customer demand may elect to brew on request after noon. Stores will still be rotating this coffee on a weekly basis and as usual, I am excited to post the second half of the Summer Brewed Coffee Calendar below. One noteworthy addition this summer is Gazebo Blend®. It’s one of my favorites and we’ll be brewing it for only two weeks. So, come on in and grab a cup today and take home a pound home with you!
Week 1: 6/30-7/5
Gazebo Blend®
A medium-bodied blend of East African coffees, with crisp, clean acidity and floral, fruity flavor notes.
Week 2: 7/6-7/12
Café Estima Blend®
Our rich and roasty-sweet combination of Fair Trade Certified™ coffees is from Latin America and East Africa, and it shows just how delicious it can be to turn beliefs into actions. This is good coffee doing good things for the farmers who grew it.
The sweetness of this coffee is achieved through a slightly darker roast. It’s a full-bodied, well-balanced coffee with great versatility, something that is equally at home in your press, drip brewer or espresso machine.
Week 3: 7/13-7/19
Sumatra
A partner (employee) favorite. This coffee is the one single-origin offering
that we most often choose to enjoy at home, after we take off the green
apron.
Why do we love it so? It has a full, buttery body with virtually no
acidity, so the coffee’s intensity and flavor simply lingers on your
tongue. Make no mistake, this is a slurping coffee. At its best,
there’s no mistaking the concentrated herbal notes and earthy aroma –
telltale marks this beloved brew have left on our shirts and our hearts.
Week 4: 7/20-7/26
Gazebo Blend®
Week 5: 7/27-8/2
Sumatra
Week 6: 8/3-8/9
Gold Coast Blend®
Just like the city of Chicago,
which it celebrates. In 1987, as Starbucks opened its first stores in
the Second City, our coffee artists created a blend that would stand up
to the coldest winds off Lake Michigan.
The source of this blend’s
bigness is a secret recipe of Latin America, Asia/Pacific and dark
roast coffees. The interplay of these very different coffees weaves a
deep and densely rich, complex taste, with waves of flavor unfolding as
you drink it.
Because of its great depth, this coffee is a fun one
to pair foods with. Here are four flavors that can hold their own next
to it: tangy cranberry, woodsy maple, buttery-sweet caramel and dense
cheesecake.
Week 7: 8/10-8/16
Sumatra
Week 8: 8/17-8/23
Caffè Verona®
Caffè Verona® is a seductive blend of beans from Latin America and Indonesia, with a gentle touch of Italian Roast lending depth, soul and sweetness.
Week 9: 8/24-8/30
Sumatra