Newest Ideas Launched

Hi there-

We've launched a lot of great ideas in the past week and I wanted to take a moment to showcase all of them in one blog.  Do you have a favorite new thing at Starbucks?  Let us know what you think.  Cecile

New Food Recipes:  Real Food, Simply Delicious - We're making a change. Using simpler recipes and removing artificial ingredients. So your favorite Starbucks foods taste better - because they are better. It's just a start, but we think it's a good one. And we hope you enjoy the difference.

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The Strawberry Banana Vivanno™ Smoothie:  Made with one whole banana, real strawberry puree, whey protein & fiber powder, and fresh 2% milk. Four simple ingredients. Blended with ice. Summer refreshment has never tasted more delicious. And under 280 calories, how can you resist?

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Reusable Totes:  Starbucks is offering authentic handcrafted products from Africa for a limited time. Tumbler inserts and 100% cotton bags are created from fabric made and sewn by the men and women of Rwanda. Charms made of sisal thread are also hand woven by the women and men of Rwanda. Your purchase helps support a community of artisans working to create a better life for their families.

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The Mini Starbucks Card. Your Constant Companion. Just like your regular Starbucks Card, only smaller, the new Mini Starbucks Card is made to stick right by your side. Put it on your key chain, tie it to your belt loop - it's the little card that stays with you wherever you go. No purse or wallet required.

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The Treat Receipt is Back!  Yes, that's right. Make any purchase before 2pm and enjoy any Grande cold beverage for just $2 (plus tax, if applicable) after 2pm the same day. Just remember to show us your receipt when you return. This refreshing offer only lasts from June 30 to September 29 at participating U.S. stores.

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ron37
7/7/2009 5:45 PM

Egg beaters for the egg sandwiches maybe? 100% whole wheat flour for the bread products and wraps. I drink water too.

ametatham
7/7/2009 6:46 PM

I like the ideas! I miss the marionberry muffin though :(  I was so sad to try and order one and hear that it was gone!!! Tried its replacement of the raspberry sunrise (or whatever it's called) muffin. Definitely not as good.

purple1
7/8/2009 4:56 AM

Yes to eggbeaters and whole wheat bread plus egg white/no meat sandwiches would be nice. A while ago it was mentioned that some new breakfast sandwiches were coming out. What is the status of this?

feelinghailey
7/8/2009 1:59 PM

cool ideas....... like the fact starbucks is considerate on the calories....

COFFEEISLIFE
7/9/2009 8:50 AM

Artisan Bacon Sandwich and Artisan Ham Sandwich alot better than the hockey pucks

COFFEEISLIFE
7/9/2009 8:52 AM

Artisan Bacon Sandwich and Artisan Ham Sandwich...i order 2-3 of them for breakfast everytime

COFFEEISLIFE
7/9/2009 8:56 AM

I don't know if its new but.. the zuchini nut muffins in the square paper wrappers are fantastic. Could i see the zuchini nut muffins offered at the target store in manahawkin, NJ ?

missyblu
7/9/2009 12:16 PM

Would like the mini card with the gold card (discount ) option.

addict001
7/9/2009 2:09 PM

It is really sad that you discontinued the maple scone. It was delicious, moderately sweet and at least by the looks of it, mad e with whole wheat flour.

The new scones, like the cinnamon chip are extremely sweet, white flour products.

This seems to me like the simple and healthy idea took 2 steps back.

Sanjualmo
7/11/2009 6:15 PM

On my 80th Birthday, a friend surprised me with a delicious warm and sweet cup of Starbucks! .... who could ask for anything more!

lovelybabystar
7/12/2009 5:29 PM

Hello ; THIS LOVELYBABIESTAR, I have a new idea for statbucks to try.

With summer being here and the kids are out of school and the parents are shopping at starbucks and what do the kids have.  Maybe we can give them a treat little bite size fudge brownies with ice cream topping and their favorite chocolate candy bar topping on it. Yes I understand many parents do want their children to have this before lunch or supper, but this will be a special treat and who knows maybe the parents will eat one to.   They can also use the fudge mix without sugar a try spelnda instead in the fudge brownies and nonfat ice cream or they can offer to items one will sugar and fat or the one without it. Hope everyone has a good time at starbucks and enjoy yourself.

Melody
7/12/2009 6:21 PM

Hello <b>lovelybabystar</b> - Click on the link near the top of this screen that says, "View All Ideas."  Next, right under the mystarbucksidea.com logo, again towards the top, click on where it says, "Share Your Idea".  There ya' go!! That would be the perfect way for you to suggest your bite-sized brownies with ice-cream idea.

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My favorite new item is the Rwanda tote bag. It's wonderful. Sturdy. Great size. Heck, it even fits my little net-book into it no problem!

sbx_bean
7/13/2009 5:05 PM

@ addict001 - I hear the maple scones may be coming back.  Stay tuned.

322scotie
7/15/2009 5:48 PM

Pike Place Coffee is the worst coffee I have ever tasted.  If the store is not carrying an alternative blend, I will go to Cafe Ladro or a competator.

Starbucks, you have great coffees, eliminate PIKE PLACE.

sistaa148
7/16/2009 11:49 AM

I love the new mini card.  Are there any plans to make a mini Starbucks Gold card?!?

CherLea
7/16/2009 9:12 PM

glass straws are reusable and save all of those "single use" plastic straws... and where do all those straws go?

cray_jay
7/18/2009 7:25 AM

Can these reusable totes be sold here in the Philippines? Worldwide?

mariolanza
7/18/2009 4:33 PM

How about live music at Starbucks? That would certainly be a favorite new thing for me. And now that Starbucks is coming out with beer and wine (and if it catches on), it's time to celebrate this launching with live music at  local Starbucks stores.  This will also help promote work for local musicians.

mariolanza

SueZ
7/24/2009 7:07 PM

I  love the Strawberry Banana Vivanno!  Instead of 2%  milk I get it with Soy. It's wonderful.

Anonymous
7/26/2009 9:56 PM

Why don't u launch an ad campaign which sells the sipping good, tasting good feeling, the delight of even looking forward to the alluring Starbucks coffee aroma, the first sip of pure delight, the echo of so many "Ah's"from happy clients. Show me selling ads which show a serious board meeting broken up as the aroma from Starbucks being b rewed in the adjacent kitchen, and those serious board members yelling out, 'Move for a 10 minute break" as he and others jam into the kitchen.

Also: The company prez generating that $10 million dollar sales idea sitting back and sipping a steaming Starbucks. "Those wonderful moments with Starbucks pay off."

Lots of similar ad ideas to sell the Starbucks life style of the POWER MOMENTS WITH STARBUCKS. Example: Hujsband and wife, each holding a cup of Starbucks, their hands intertwined and gazing at each other with tasteful love. "Of course, dear, we were made for each other."

And as an aside How about actually posting visible prices on the appetizing food dishes as customers line up for their Starbucks. I had to bend down to chek the fairly low price for a packaged salad dish. Those with xcellent eyesight could probably spot it easier, but I doub t it. The price was reasonable and the salad was good. Being a veteran of Starbucks lines at my favorite stands (Alderwood Mall, Northgate Mall, in the Greater Seattle area, birthplace of Starbucks), I see so many folks ahead of me checking out the food offerings as they wait to order, I know sales would increase if somehow the signs and prices could b e just a bit easier to read...from a short distance.

OK, enuf suggestions for one day. Must say disappointed in current ad campaign which misses the aroma, the delighted sigh of Ah with that first sip, whether hot or cold, or pushes the elegance of Starbucks 'dining' and ambiance of the traditional stand. The ability for clients to learn

Starbucksspeak, the language of Ah, of Delight, of Taste etc

Will get back at u shortly. B ut again, the current campaign I see inmy daily NYTimes is like an ad for clothing, or something, up against the burlap bag background which doesn't get me yearning for a cuppa Starbuc ks right now.

PHIL SCHEIER

Shoreline, WA

b26flyer@comcast.net

SirMark
6/20/2011 9:41 PM

"The Mini Starbucks Card. Your Constant Companion. Just like your regular Starbucks Card, only smaller, the new Mini Starbucks Card is made to stick right by your side. Put it on your key chain, tie it to your belt loop - it's the little card that stays with you wherever you go. No purse or wallet required."

It's 2011, and where exactly are these 'CONSTANT COMPANIONS" for the US and Canadian market?  Starbucks just brought these Mini Starbucks cards to Russia (early 2011), and added not one but TWO new mini-card designs for Summer 2011 in Japan! (That's seven differently designed mini-cards for Japan so far, but who's counting?) So, Starbucks, why aren't these mini-cards still being produced for the US and Canadian markets, which are far larger, and for which demand obviously exists?


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