Over the past few months, I have been reading your ideas and comments for incentives or special offers related to the Starbucks Card. I’ve learned a lot about what sparks your interest like our one-time Starbucks Card 5-pack at Costco and Visa's $5 bonus load for new registered card members. I’ve noticed more than anything that your ideas about offering incentives all share a common principal: you want your Starbucks Card to bring you value.
We’ve heard you and have a way to give you more value than ever. Just register your Starbucks Card and when you use it you’ll get great benefits like a free tall (12 fl. oz.) brewed or hand-crafted beverage with a 1lb. whole bean purchase, a free refill on brewed coffee, up to two hours of free AT&T Wi-Fi, and free select syrups and milk options- at no cost to you. So, that grande soy vanilla latte you pick up on your way to work instantly saves you up to 70 cents each time you pay with your Starbucks Card! The more you use it, the more you save…just for registering your Card. Small savings like that can really add up over time. Registering your Card also provides balance protection if it’s ever lost or stolen so you don’t have to worry about losing money.
In addition, if you want to make a difference, pick up a Starbucks (RED)™ Card and every time you use it*, Starbucks will donate five cents (U.S.) to the Global Fund to help fight AIDS. With each swipe of the card, you are helping to save lives in Africa.
From saving money to helping others, your ideas have opened new paths for creating value. So keep your ideas coming -- your voice is our inspiration.
For full program benefits and to register your card, please visit www.starbucks.com/card.
*at select Stores in the U.S. and Canada until 12/31/09.