My name is Aimee Johnson and I have the privilege of leading the Starbucks VIA™ Ready Brew team.
The last time I wrote a blog here on MyStarbucksIdea it was titled “Where can you find Starbucks VIA™ Ready Brew?” Well, today’s blog is the long-awaited answer to that question. I am so excited to say that coming up on September 29th, you will be able to find Starbucks VIA™ in all US and Canada locations!
We first launched Starbucks VIA™ in Seattle, Illinois and select London stores back in March. Since then, we have been overwhelmed by your positive response and your innovative ideas around when and how you can use this new product. We have read your distribution and partnership ideas as well as your delicious recipes on how you are cooking with Starbucks VIA™. In the coming months, we will share some exciting new places that you will be able to find Starbucks VIA™ as well as new ways to use it so keep your ideas coming!
Thanks for helping to shape the future of Starbucks VIA™ with your ideas and remember to check out your local Starbucks on September 29th so that you will never have to be without great coffee.
This blog was inspired by an idea: Make VIA Readily Available!