These posts are from
“ September 2009 ”

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Maple Scone makes a comeback!
A long-time customer favorite, the Maple Pecan Scone, is returning to select markets in California and the Midwest just in time for fall. We recently raised the bar on the quality of our food. We combed through hundreds of recipes to find simple and great-tasting recipes that use high-quality ingredients. We’ve also removed artificial flavors, artificial dyes, artificial trans fats and high-fructose corn syrup. The Maple Pecan scone was our product development team’s biggest challenge, but we finally got it! The scone is packed full of praline pecans and a generous indulgent coating of maple icing and a big hit of maple. We know from the feedback on MSI you’ve missed this popular … more »
Take the Starbucks VIA™ Ready Brew Challenge – the proof is in the cup!
Today is a significant and momentous day. Starbucks VIA™ Ready Brew, a breakthrough innovation in instant coffee that delivers the same great flavor and quality of Starbucks coffee is launching in the U.S. and Canada - now you can find Starbucks VIA™ Ready Brew at a store near you! Starbucks VIA™ is 100% natural roasted arabica coffee in an instant form that is rich and full-bodied just like a fresh brewed cup of Starbucks coffee. I invite you to try this new coffee experience. Join us at your local Starbucks between October 2 and October 5 and take the Taste Challenge. You can try Starbucks VIA™ next to our brewed coffee and see if you can taste the difference! Just for … more »
Our Newest TV Ads - Starbucks VIA™ Ready Brew
Over the weekend, we launched our newest television ad campaign. It aired during Saturday Night Live announcing Starbucks VIA™ Ready Brew. In case you didn’t get a chance to see the ads. Here they are… Which one is your favorite? If you are having trouble viewing the videos, please click here . P.S. For those of you flying United on September 29, you can try Starbucks VIA™ Ready Brew in flight. Never be without great coffee™.
Starbucks Card Mobile – the next innovation from the Starbucks Card team
We are very pleased to announce the Starbucks Card Mobile app for your iPhone. You told us that convenience is important to you - what better way to manage your Starbucks Card than with your iPhone or iPod touch? We took your suggestions and built an application that we think will meet your needs! Need to know your balance? Done ! Need to add all of your favorites Cards? Done ! Need to sign-in and manage your Card account? Done ! Need to reload your Starbucks Card? Done ! And now for the really cool part - you can even pay for your Starbucks purchases with your iPhone or iPod Touch in 16 test store locations in Seattle, WA and Silicon Valley, CA. (For details of these stores and maps, please … more »
Starbucks VIA™ Ready Brew - Show & Tell Time
In anticipation for the national product launch of Starbucks VIA™ Ready Brew on Tuesday, we are excited to hear from you, the My Starbucks Idea community. At MSI you have good ideas and insight to share with us and now, we want to ask you what your ideas are for how to use Starbucks VIA™. Tell us your ideas in the comment stream. You can write your idea in the comment box or you can post a link to a video or picture and show us your idea! Don’t have any Starbucks VIA™? No worries! We will send the first 20 people to post a comment below that says “I need Starbucks VIA™” 20 sticks so that you can show us how you would use it for the occasions below (see … more »
Starbucks Launches iPhone Apps
Starbucks - Now On Your iPhone® (or iPod® touch) Stop me if you’ve heard this one: A guy gets an iPhone and finds a Starbucks on some 99-cent store locator app. Goes to the store. It’s closed. Guy is not happy. My name is K.C., and it’s my job to stop that from happening. I’m on the team that is focusing on mobile technology – centered on people like you, with ideas like yours. Today we launched two iPhone / iPod touch applications, myStarbucks and Starbucks Card Mobile. These are great (and free!) and will let you have a fun and useful Starbucks Experience wherever you are. You can design your own beverage, view your balance and load your Starbucks Card … more »
With a little help from our friends… the Beatles!
There's a “Fab Four” music feature in Starbucks stores right now, highlighting four albums from one band – you guessed it, The Beatles. EMI & Apple Corps Ltd just released the amazing Beatles re-mastered albums and we just can’t stop listening. The line-up in our stores includes: Sgt. Pepper’s Lonely Hearts Club Band, Help!, Rubber Soul , and Abbey Road . Each CD/DVD package contains fantastic photographs and great mini-documentaries. For the first time at Starbucks, we've also got our favorite Beatles songs cued for in-store music programming – they were previously unlicensed for overhead play. To celebrate this great music and recognize our special … more »

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