Starbucks - Now On Your iPhone® (or iPod® touch)
Stop me if you’ve heard this one: A guy gets an iPhone and finds a Starbucks on some 99-cent store locator app. Goes to the store. It’s closed. Guy is not happy.
My name is K.C., and it’s my job to stop that from happening. I’m on the team that is focusing on mobile technology – centered on people like you, with ideas like yours.
Today we launched two iPhone / iPod touch applications, myStarbucks and Starbucks Card Mobile. These are great (and free!) and will let you have a fun and useful Starbucks Experience wherever you are. You can design your own beverage, view your balance and load your Starbucks Card, look up nutritional information on our beverages and food, and learn about our different whole bean coffees. No, you can’t place an order using the app (not yet anyway), but we’re just starting out.
So, what’s next? What I want to do is make the experience what you want, and to do that I need some great ideas. I think MyStarbucksIdea is the right place to garner some feedback.
Oh and by the way, here’s how the story really goes:
Same guy, same iPhone, new Starbucks apps. Checks his Starbucks Card balance, tops it off. Goes to the nearest drive-thru and gets the drink he whipped up the other day. Guy is happy.
Learn more and get the downloads at www.starbucks.com/mobile-apps
Or watch the introductory video below: