Today is a significant and momentous day. Starbucks VIA™ Ready Brew, a breakthrough innovation in instant coffee that delivers the same great flavor and quality of Starbucks coffee is launching in the U.S. and Canada - now you can find Starbucks VIA™ Ready Brew at a store near you!
Starbucks VIA™ is 100% natural roasted arabica coffee in an instant form that is rich and full-bodied just like a fresh brewed cup of Starbucks coffee. I invite you to try this new coffee experience. Join us at your local Starbucks between October 2 and October 5 and take the Taste Challenge. You can try Starbucks VIA™ next to our brewed coffee and see if you can taste the difference! Just for taking the Taste Challenge, we will offer you a free brewed coffee during your next visit and $1 off a three-pack of Starbucks VIA™ (US-only).
Look forward to hearing your stories from the Taste Challenge.