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“ October 2009 ”

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Introducing My Starbucks Rewards
October 30, 2009
by Stacy Speicher
I am excited to share the next evolution of our loyalty program. While both Starbucks Card Rewards and Starbucks Gold exceeded our expectations, we are always looking for ways to improve our programs and we received a lot of great feedback on what we could do differently. Launching on December 26, 2009, My Starbucks Rewards will combine many elements of both programs – with no membership fee ! – into one simplified program. On more than one occasion, I have been in line at my local Starbucks and saw one of our wonderful Gold members pull out a Gold card AND a registered Starbucks Card and ask which card would provide the better discount. I don’t blame them at all! Both programs … more »
Idea Launched: Improve MSI Inbox
October 23, 2009
by sbx_bean
Hi there, Welcome to My Starbucks Idea! You may have noticed we have a new look. Please tell us how you like the refreshed website. With the site refresh, we also launched one of your ideas – improve the inbox . The inbox has three components: comments , my ideas , and my comments . Within each of these tabs you can now filter by date settings ranging from today to last month as well as “all” and “unread”. You can also filter by ideas category. The work hasn’t stopped. We’re continuing to make improvements on the site functionality, so don’t be shy, tell us your wish list for the website and as always we’d love to hear all your ideas for Starbucks … more »
#1 New Starbucks VIA Product Idea Coming Soon...Decaf!
October 12, 2009
by Aimee Johnson
You asked for it and today I’m happy to say it’s coming soon to a Starbucks store near you! Introducing … Starbucks VIA™ Decaf Italian Roast - a rich, bold cup of Starbucks Decaf Italian Roast in an instant! Starting on November 17, you will be able to pick up a 3-pack or 12-pack of Starbucks VIA™Decaf Italian Roast at your local participating Starbucks store (US only). We use the world’s finest arabica beans to ensure every cup delivers a smooth, full-bodied flavor and aroma. So now, whenever and wherever you crave the taste of Starbucks® coffee, you can have it – when you can’t make it to a Starbucks to pick up a decaf brewed coffee, when … more »
Poll Results - What's your favorite cupcake flavor?
October 01, 2009
by sbx_bean
Cupcakes have been popular on the My Starbucks Idea website. Some of you suggested we offer cupcakes year round. While others have told us you miss a certain flavor. Recently I asked the community what their favorite cupcake flavor is and here's what you said... 28% Chocolate 26% Carrot Cake 26% Red Velvet 10% White Cake 10% Yellow Cake I'll share this information with the food team and we'll let you know what's in store for cupcakes at Starbucks. Any other cupcake ideas? We're listening. Cupcakes, Please! posted by jland5
The Newest Ideas in Action
October 02, 2009
by sbx_bean
We're making progress on ideas that you've shared with us on My Starbucks Idea. Your ideas continue to inspire us. Keep the ideas coming! Ideas LAUNCHED Discount Shipping to Military Bases Starbucks iPhone App Display Card Balance on Register Ideas UNDER REVIEW Return the Cups with the Inspirational Quotes posted by coffeecup2009 Skinny Pumpkin Spice Latte posted by valeriea0001 Sugar-free Holiday! posted by Kluvsflipflops Ideas COMING SOON Stop Wasting so Many Pastries! posted by camille Make MORE Reusable Venti Tumblers! posted by tisjustme Don't Make me Search my Inbox posted by flukes
'Tis the season - for Pumpkin Spice!
October 26, 2009
by Karen Cho
Hi everyone, My name is Karen, and I am a product manager on the Espresso team. There has been a lot of enthusiasm around Pumpkin Spice beverages in our stores as well as right here on My Starbucks Idea so I wanted to write a quick note to celebrate the success of Pumpkin Spice with you. This is the sixth year we’ve brought back Pumpkin Spice and your enthusiasm for this returning favorite has been incredible! Many of you have posted ideas about wanting a skinny version of the Pumpkin Spice latte and this idea is currently "Under Review". Thank you for making Pumpkin Spice lattes and Frappuccino® blended beverages such a special part of your fall days. For me, this fall has … more »
It's Fair Trade Month- Join the Live Discussion
October 07, 2009
by Katie Seawell
Hi! My name is Katie Seawell, and I’m the director of marketing for Starbucks™ Shared Planet™. Starbucks™ Shared Planet™ is our commitment to doing business in ways that are good to each other and the planet. Coffee is a major global industry that involves more than 25 million people. As the largest roaster and retailer of specialty coffee, Starbucks believes we have a responsibility to treat farmers fairly, reduce our impact on the environment and be a good neighbor in the communities in which we operate. This October we’re celebrating Fair Trade Month in the U.S. with one of our key partners, TransFair USA. Last year, Starbucks became the largest purchaser … more »
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