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“ October 2009 ”

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Introducing My Starbucks Rewards
October 30, 2009
by Stacy Speicher
I am excited to share the next evolution of our loyalty program. While both Starbucks Card Rewards and Starbucks Gold exceeded our expectations, we are always looking for ways to improve our programs and we received a lot of great feedback on what we could do differently. Launching on December 26, 2009, My Starbucks Rewards will combine many elements of both programs – with no membership fee ! – into one simplified program. On more than one occasion, I have been in line at my local Starbucks and saw one of our wonderful Gold members pull out a Gold card AND a registered Starbucks Card and ask which card would provide the better discount. I don’t blame them at all! Both programs … more »
#1 New Starbucks VIA Product Idea Coming Soon...Decaf!
October 12, 2009
by Aimee Johnson
You asked for it and today I’m happy to say it’s coming soon to a Starbucks store near you! Introducing … Starbucks VIA™ Decaf Italian Roast - a rich, bold cup of Starbucks Decaf Italian Roast in an instant! Starting on November 17, you will be able to pick up a 3-pack or 12-pack of Starbucks VIA™Decaf Italian Roast at your local participating Starbucks store (US only). We use the world’s finest arabica beans to ensure every cup delivers a smooth, full-bodied flavor and aroma. So now, whenever and wherever you crave the taste of Starbucks® coffee, you can have it – when you can’t make it to a Starbucks to pick up a decaf brewed coffee, when … more »
Idea Launched: Improve MSI Inbox
October 23, 2009
by sbx_bean
Hi there, Welcome to My Starbucks Idea! You may have noticed we have a new look. Please tell us how you like the refreshed website. With the site refresh, we also launched one of your ideas – improve the inbox . The inbox has three components: comments , my ideas , and my comments . Within each of these tabs you can now filter by date settings ranging from today to last month as well as “all” and “unread”. You can also filter by ideas category. The work hasn’t stopped. We’re continuing to make improvements on the site functionality, so don’t be shy, tell us your wish list for the website and as always we’d love to hear all your ideas for Starbucks … more »
New Mini Starbucks Card – Coming Soon
October 30, 2009
by sbx_sally
We are happy to announce our new Designer Mini Starbucks Card. This limited edition Starbucks Card is a collaboration with fashion designer, Christian Siriano, winner of Project Runway Season 4. The Card’s design is inspired by mod style, contemporary drama and Christian’s love of theatrical fantasy. Available in stores this holiday season, the Christian Siriano Mini Starbucks Card is sure to be a great holiday gift! Also, remember to register the Card to unlock the benefits of Starbucks Rewards* including balance protection, free select syrups and soy milk, free refills on brewed coffee, up to two consecutive hours of free AT&T Wi-Fi and a free beverage on your birthday! The … more »
A Limited Time Offer from the Starbucks Card Team
October 29, 2009
by _sbx_jbak2
Hello again, this is Jeff Carroll from the Starbucks Card team. I’m writing today to let you know about a pretty cool offer for users of our Starbucks Card Mobile app. The first time you use your Visa® card to reload your Starbucks Card with $25.00 or more using the Starbucks Card Mobile app, you’ll receive a $5.00 bonus, for a limited time. If you have not downloaded the Starbucks Card Mobile app from the iTunes app store, you can do so by clicking here . If you already have the Starbucks Card Mobile app on your iPhone or iPod Touch, all you need to do is reload your Card (using a Visa® card as payment). For Frequently Asked Questions (FAQs) about the Starbucks Card Mobile … more »
Introducing the Armed Forces Partner Network
October 13, 2009
by Kimberley T
Hi, my name is Kimberley Thompson. I am a member of Starbucks Coffee Company’s Global Diversity team. I’ve noticed some ideas on My Starbucks Idea around supporting the men and women in the military. Since this seems to be on your mind, I thought I’d tell you about some of the ways Starbucks partners (employees) support the military. For many years, Starbucks partners have actively engaged and supported men and women in the military and their families in a variety of ways. Some examples include, donating coffee, products & creating care-packages for the troops and their families. In addition to this support, Starbucks has added an Armed Forces Partner Network. This network … more »
It's Fair Trade Month- Join the Live Discussion
October 07, 2009
by Katie Seawell
Hi! My name is Katie Seawell, and I’m the director of marketing for Starbucks™ Shared Planet™. Starbucks™ Shared Planet™ is our commitment to doing business in ways that are good to each other and the planet. Coffee is a major global industry that involves more than 25 million people. As the largest roaster and retailer of specialty coffee, Starbucks believes we have a responsibility to treat farmers fairly, reduce our impact on the environment and be a good neighbor in the communities in which we operate. This October we’re celebrating Fair Trade Month in the U.S. with one of our key partners, TransFair USA. Last year, Starbucks became the largest purchaser … more »
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