My name is Katie Seawell, and I’m the director of marketing for Starbucks™ Shared Planet™.
Starbucks™ Shared Planet™ is our commitment to doing business in ways that are good to each other and the planet.
Coffee is a major global industry that involves more than 25 million people. As the largest roaster and retailer of specialty coffee, Starbucks believes we have a responsibility to treat farmers fairly, reduce our impact on the environment and be a good neighbor in the communities in which we operate.
This October we’re celebrating Fair Trade Month in the U.S. with one of our key partners, TransFair USA. Last year, Starbucks became the largest purchaser of Fair Trade Certified™ coffee in the world. This is a milestone we all can be proud of. But, the work has just begun. We are continuing to partner with Fair Trade to help identify even more areas where we can make a positive impact with the farmers who grow our coffee to help us make the best coffee we can.
To find out more, join a live discussion between Dub Hay, our senior vice president of coffee and tea, and Paul Rice, president and CEO of Transfair USA on Oct. 12th at 11 a.m. Pacific.
What questions do you have now? Tell us.