You asked for it and today I’m happy to say it’s coming soon to a Starbucks store near you! Introducing … Starbucks VIA™ Decaf Italian Roast - a rich, bold cup of Starbucks Decaf Italian Roast in an instant! Starting on November 17, you will be able to pick up a 3-pack or 12-pack of Starbucks VIA™Decaf Italian Roast at your local participating Starbucks store (US only).
We use the world’s finest arabica beans to ensure every cup delivers a smooth, full-bodied flavor and aroma.
So now, whenever and wherever you crave the taste of Starbucks® coffee, you can have it – when you can’t make it to a Starbucks to pick up a decaf brewed coffee, when you want a single cup of decaf at home but don’t want to brew a full pot or when you find yourself without a delicious decaf coffee option. There are plenty of other occasions for Starbucks VIA™ Decaf Italian Roast - feel free to share them in the comment stream below.
Thanks for your wonderful ideas around Starbucks VIA™ – keep them coming! My team and I are excited to innovate with you around this new product.
This blog was inspired by your idea - Decaf VIA!
PS - In addition to launching your decaf Starbucks VIA™ idea, We are currently working on these other Starbucks VIA™ Ideas from MSI - keep 'em coming!