It’s hard to believe 2010 is here! While we’re excited for the year ahead we wanted to look back at our progress since we launched My Starbucks Idea in the spring of 2008. Participation at this site has been tremendous. So far, we’ve received over 88,000 ideas and overall participation is strong with exceptional voting, commenting, and moderator participation.
A few “best of 2009” include:
- #1 blog post ever…Zagat with over 1,400 comments
- Idea most from the community: mini Starbucks Card
- Top Five Moderators for the Year:
• Sbx_bdub – Brendan, Global Communications
• Sbx_jcar – Jeff, Starbucks Card
• Sbx_evan – Erin, Food
• Sbx_kk – Kaycee, Diversity
• Sbx_jska – Joelle, Global Responsibility
Happily, we ended 2009 with a bang. December was a great month with the most voting to occur on the site since we launched nearly two years ago. We broke records for the year with the most ideas received in a month and the best moderator participation ever
Of course the raison d’etre of the site is about change due to your ideas. Here is a quick update on that front. So far, we’ve launched 58 ideas and continue to receive more and more ideas from you. Thanks for sharing, voting, and discussing your ideas with us.
Ideas Recently Launched
• 100-150 Calorie Snack
• Combine Gold and (RED) Card
• Make Gold Card Gold
• Frequent Buyer Card
Ideas Recently Under Review
• Mini Cookies
• Cherry Mocha
• Sugar-free Chai Tea Latte
Ideas Coming Soon
• Sell the Earl Grey Tea Bags
• Customizable Starbucks t-shirt
• More Breakfast Wraps
We have some site enhancements in store for you this month. Be sure to come back next week to check out our new look. In the spirit of My Starbucks Idea what ideas do you have for the site? What is your MSI wish for 2010? What can we do better? We look forward to your continued involvement.
Best wishes for 2010!
Cecile